Mobile Lean UX
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How can we be lean and agile for mobile development? Founder Labs, Aug 14, 2011
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Mobile Lean UX
- 1. Mobile UX Sarah Allen Blazing Cloud @ultrasaurus
- 2. 4.6 Billion 4.6B in perspec-ve mobile phone subscrip-ons 4.6 B 69% of world populaton 6.7B h=p://www.itu.int/newsroom/press_releases/2009/39.html
- 4. Revenue Comes From Native Apps
- 5. Symbian RIM Apple Windows Google Palm Blackberry iPhone Mobile Android webOS C++ JAVA OBJECTIVE C C# JAVA JAVASCRIPT
- 6. MVP to learn what people want not to drive your business model
- 8. stories the “happy path” context
- 9. Geolocation Camera Connected Everyone You Know
- 11. Mobile Web Cross-Platform Frameworks Native Frameworks
- 12. Mobile Web • Fast to Develop • Continuous Deployment • No App Store
- 13. Symbian RIM Apple Windows Google Palm Blackberry iPhone Mobile Android webOS WebKit* WebKit* WebKit IE** WebKit WebKit
- 14. Measuring Results • Listening • Google Analytics • MixPanel • Split Testing: Optimizely
- 15. Native? • Performance although browsers are surprisingly good • Discoverability it is easy to be lost in Apple's App Store • Offline • Audio/Video Capture • Some Video Playback
- 16. App Store • Revenue • App Sales • In-App Purchase • You build Customer Connection • Slow iterations
- 18. Cross-Platform Frameworks • Fast to Develop • App Store • Few Limitations
- 20. Appcelerator
- 21. PhoneGap
- 22. Rhodes
- 24. Native Apps • App Store • Slower to Develop • Separate Code Bases
- 25. Measuring Results Test Flight https://testflightapp.com App Annie http://www.appannie.com Apigee http://apigee.com And many more...
- 26. App Annie
- 27. Apigee
- 28. Questions? Sarah Allen Blazing Cloud http://blazingcloud.net @ultrasaurus
Editor's Notes
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- Opportunity\n7B people\n3.9B UNIQUES\n5.8B MOBILE SUBS\n4.6B PHONES IN USE\nstats: http://www.brightsideofnews.com/news/2011/4/22/hard-estimates-amazing-mobile-world-milestones-for-2011.aspx\nEarth photo: http://www.flickr.com/photos/dayl/790344748/\nInspired by: http://www.slideshare.net/grigs/state-of-the-mobile-industry-innotech-portland\n
- http://www.workhomemoney.com/marketing/how-to-write-a-business-plan/\n
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- Challenges\nhttp://www.slideshare.net/sarah.allen/mobile-ruby-rubyconf-2009\n
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- Start by talking to people, define your use case\nImage by Kirsty Pargeter\nhttp://www.flickr.com/photos/briansolis/1411905457/\n
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- Design your workflow, key screens -- on paper & test\n
- When you believe you have a compelling idea that will work, you have choices...\n
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- * newer devices have WebKit-based browsers, old browsers still in the market\n** WinMo has very limited browser, Windows Phone 7 has modern IE Browser comparable to WebKit\n
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- http://148apps.biz/app-store-metrics/\n
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- http://www.cmswire.com/cms/web-engagement/new-iphone-analytics-for-publishers-and-mobile-app-developers--009824.php\n
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