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Design Fiction
Julian Bleecker
O’Reilly ETech 2009
San Jose, California
                       A short slideshow on design...
4 Quotes About The Future
“You never change things by ghting the existing model. To
   change something, build a new model that makes the
          ...
“As I’ve said many times, the future is here. It’s just not
                  evenly distributed”
                   ~ Wil...
“Fiction is evolutionarily valuable because it allows low-
cost experimentation compared to trying things for real”
      ...
“The Future Is Always Over Sold And Under Imagined”
                 ~ Chris Luebkeman
Hi.
My Name Is Julian Bleecker
This Is My Context..
I Play Here
And I Also Play Here
These Ideas Do Not Represent..
But In Some Near Future, They May..
Here are some thoughts about a productive convergence of design,
     science, fact and ction to help think about ways to ...
A Convergence?

       Some Examples And Stories About What I Mean

(The Details And Nuances Are In A Larger Project Avail...
One.
Science, Fact and Fiction Are All Knotted Up, Anyway.
http://cli.gs/p4X92W



2002. Minority Report Interface: http://cli.gs/p4X92W
This is a purposely long clip, because I wan...
Blurry lines between the sci-fi props and
           research prototypes
“e Film”
Right alongside of “Science”


  Jeff Hahn at TED 2008



  Whole bunch of links to people who claim
    “minority report i...
Blurry boundaries between reality and?? Science fiction. Entanglements and knots help move and circulate the
concept of new...
http://cli.gs/bEpXGe



Jeff Hahn at TED 2006: http://cli.gs/bEpXGe
http://cli.gs/s9NNgp



CNN Reports
Transcript: http://cli.gs/s9NNgp
Video: http://cli.gs/TZ4tzG
Even more. CeBIT 2008, more ideas anchored by the Google search of “Minority Report interface”
Two.
Stories Matter More Than Features, Specs And Engineering
Realistic dinosaurs as a special-effect, produced to be
visually compelling as a “prop” to help tell a story more
        ...
More entangled science-fiction and science-fact




SGI plays on the production / construction of dinosaurs in this adverti...
More entangled science-fiction and science-fact




Muddled associations amongst science, film and previous “truths” about d...
More entangled science-fiction and science-fact

                                           Wow..
Diegetic Prototype

             quot;..cinematic depictions of future technologies are actually “diegetic
             pr...
Diegetic Prototype

   quot;..cinematic depictions of future technologies are actually “diegetic
   prototypes” that demon...
Three.
Science Fiction Can Do Things Science Fact Cannot.
A hybrid science-fiction / science-fact can do more things.
1. better knowledge circulation and idea sharing
2. expanding t...
How William Shatner Changed The World
                              http://cli.gs/tUJs1d




How William Shatner Changed T...
Star Fleet Technical Manual, by Franz Joseph
                              http://cli.gs/rduvjm




Star Fleet Technical M...
Published: January 11, 1976
                                             Copyright © The New York Times




Star Trek Star...
Franz Josephʼs Star Trek Star Fleet Technical Manual http://cli.gs/rduvjm
COMMUNICATOR
        STANDARD FIELD EQUIPMENT ITEM




Communicator concept drawn by Franz Joseph, speculating about scien...
Star Trek communicator speculative electronics schematic and parts list!
“Death Star Over San Francisco” by Michael Horn (2008)
                          http://cli.gs/mmBtgN

Michael Horn. 2008....
“Metalosis Maligna” by Floris Kaayk (2005)
                              http://cli.gs/R3TSSD

Floris Kaayk. 2006. Metalos...
Dark Knight
                                      http://cli.gs/GzHJhW




Christopher Nolan. 2008. The Dark Knight. [http...
Listening Post (Hansen & Rubin)




Does the same thing Cross-talk and entanglements
between the surveillance mode of visu...
http://cli.gs/ZX9R5t




Kubrick engaged many scientists and engineers,
including two fellows called Harry Lange and Frede...
Clarke and Kubrick collaborate along with Douglas
Trumbull, NASA, proper engineering consultancies
who could speculate wit...
Graphical User Interfaces..before there were Graphical
User Interfaces.
Why Muddle Design, Science, Fact and Fiction
It Is Valuable To Explain.
                   To Imagine.
             To Materialize Ideas.
To Speculate About A Differen...
It Is Useful To Think Of P.K. Dick
   As A System Administrator
There Are Insights To Be Had When You Read
 Bruce Sterling As Software Documentation
It Helps To Think Of Science Fiction Props As Conclusions
                 To Today’s Engineering Prototypes



So, what? ...
Thank You.



                             http://cli.gs/DesignFictionEssay

Julian Bleecker
http://www.nearfuturelaborato...
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
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Design Fiction: A short slideshow on design, science, fact and fiction

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http://cli.gs/DesignFictionEssay
An exploration of the entanglements amongst science fiction and science fact, in order to show how they are not distinct, but infinitely knotted together. Why do this? In order to wonder — what are effective ways of designing the future?
Design fiction is making things that tell stories. It's like science-fiction in that the stories bring into focus certain matters-of-concern, such as how life is lived, questioning how technology is used and its implications, its ability to speculate about the course of events; all of the unique abilities of science fiction to incite imagination-filling conversations about possible habitable, life-affirming future worlds.
A larger discussion of this slidshow overview is available here: http://cli.gs/DesignFictionEssay

Publié dans : Design, Formation, Technologie
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Design Fiction: A short slideshow on design, science, fact and fiction

  1. 1. Design Fiction Julian Bleecker O’Reilly ETech 2009 San Jose, California A short slideshow on design, March 12, 2009 science, fact and fiction
  2. 2. 4 Quotes About The Future
  3. 3. “You never change things by ghting the existing model. To change something, build a new model that makes the existing model obsolete” ~ R. Buckminster Fuller
  4. 4. “As I’ve said many times, the future is here. It’s just not evenly distributed” ~ William Gibson
  5. 5. “Fiction is evolutionarily valuable because it allows low- cost experimentation compared to trying things for real” ~ Dennis Dutton OH on @kevinmarks’ Twitter
  6. 6. “The Future Is Always Over Sold And Under Imagined” ~ Chris Luebkeman
  7. 7. Hi. My Name Is Julian Bleecker
  8. 8. This Is My Context..
  9. 9. I Play Here
  10. 10. And I Also Play Here
  11. 11. These Ideas Do Not Represent..
  12. 12. But In Some Near Future, They May..
  13. 13. Here are some thoughts about a productive convergence of design, science, fact and ction to help think about ways to meaningfully shape the future, bring about change, make new sorts of habitable
  14. 14. A Convergence? Some Examples And Stories About What I Mean (The Details And Nuances Are In A Larger Project Available Here - http://cli.gs/DesignFictionEssay)
  15. 15. One. Science, Fact and Fiction Are All Knotted Up, Anyway.
  16. 16. http://cli.gs/p4X92W 2002. Minority Report Interface: http://cli.gs/p4X92W This is a purposely long clip, because I want to emphasize not the technology and gee-whiz aspects of the “Minority Report Interface”, but that there is a drama that helps move the story forward, setting up an unusual framework that is crucial to understand the rest of the drama. Itʼs not the technology; itʼs the people story that matters and makes things legible to an audience. This is what circulates the concept; not the tech itself.
  17. 17. Blurry lines between the sci-fi props and research prototypes
  18. 18. “e Film”
  19. 19. Right alongside of “Science” Jeff Hahn at TED 2008 Whole bunch of links to people who claim “minority report interface” research
  20. 20. Blurry boundaries between reality and?? Science fiction. Entanglements and knots help move and circulate the concept of new interaction rituals indexed by Minority Report (the movie). Doesnʼt matter where things start — the legible concept swirls about helping reality become real.
  21. 21. http://cli.gs/bEpXGe Jeff Hahn at TED 2006: http://cli.gs/bEpXGe
  22. 22. http://cli.gs/s9NNgp CNN Reports Transcript: http://cli.gs/s9NNgp Video: http://cli.gs/TZ4tzG
  23. 23. Even more. CeBIT 2008, more ideas anchored by the Google search of “Minority Report interface”
  24. 24. Two. Stories Matter More Than Features, Specs And Engineering
  25. 25. Realistic dinosaurs as a special-effect, produced to be visually compelling as a “prop” to help tell a story more compelling than a dowdy documentary.
  26. 26. More entangled science-fiction and science-fact SGI plays on the production / construction of dinosaurs in this advertisement during Jurassic Park filming
  27. 27. More entangled science-fiction and science-fact Muddled associations amongst science, film and previous “truths” about dinosaurs.
  28. 28. More entangled science-fiction and science-fact Wow..
  29. 29. Diegetic Prototype quot;..cinematic depictions of future technologies are actually “diegetic prototypes” that demonstrate to large public audiences a technology’s need, benevolence, and viability. I show how diegetic prototypes have a major rhetorical advantage over true prototypes: in the diegesis these technologies exist as “real” objects that function properly and which people actually use.quot; David A. Kirby, “The Future Is Now: Diegetic Prototypes, and the Cinematic Creation of the Future” (pre-pub) What does this all suggest in terms of how knowledge is created and circulated about speculative activities?
  30. 30. Diegetic Prototype quot;..cinematic depictions of future technologies are actually “diegetic prototypes” that demonstrate to large public audiences a technology’s need, benevolence, and viability. I show how diegetic prototypes have a major rhetorical advantage over true prototypes: in the diegesis these technologies exist as “real” objects that function properly and which people actually use.quot; David A. Kirby, “The Future Is Now: Diegetic Prototypes, and the Cinematic Creation of the Future” (pre-pub) Wow. Stories matter when designing the future. Maybe even more than the “real thing” in terms of their ability to flash-bang the imagination of real people. Ideas are more powerful than a crappy product that aspires to the idea.
  31. 31. Three. Science Fiction Can Do Things Science Fact Cannot.
  32. 32. A hybrid science-fiction / science-fact can do more things. 1. better knowledge circulation and idea sharing 2. expanding the realm of possible futures 3. exploring aspects of technology-as-culture that science-fact by itself is very poorly equipped to do.
  33. 33. How William Shatner Changed The World http://cli.gs/tUJs1d How William Shatner Changed The World — http://cli.gs/tUJs1d Looks at the “science behind the science-fiction of Star Trek”
  34. 34. Star Fleet Technical Manual, by Franz Joseph http://cli.gs/rduvjm Star Fleet Technical Manual, by Franz Joseph http://cli.gs/rduvjm
  35. 35. Published: January 11, 1976 Copyright © The New York Times Star Trek Star Fleet Technical Manual becomes a best seller, early-days user-generated content. Elements and illustrations from the Manual make it into the science fiction of Star Trek (films, etc.) Designs and concepts in the Manual are entirely speculative, not actual props found in the show, etc. Best Sellers — Mass Market Paperbacks. 1976. The New York Times, January 11, 1976, BR7. http://cli.gs/ E52ZQq.
  36. 36. Franz Josephʼs Star Trek Star Fleet Technical Manual http://cli.gs/rduvjm
  37. 37. COMMUNICATOR STANDARD FIELD EQUIPMENT ITEM Communicator concept drawn by Franz Joseph, speculating about science fiction ideas in material form. http:// cli.gs/rduvjm
  38. 38. Star Trek communicator speculative electronics schematic and parts list!
  39. 39. “Death Star Over San Francisco” by Michael Horn (2008) http://cli.gs/mmBtgN Michael Horn. 2008. Death Star Over San Francisco. http://cli.gs/mmBtgN. Speculative imagining of a world in which the Star Wars Empire exists in the San Francisco Bay.
  40. 40. “Metalosis Maligna” by Floris Kaayk (2005) http://cli.gs/R3TSSD Floris Kaayk. 2006. Metalosis Maligna. http://cli.gs/R3TSSD. Speculating on unintended consequences of advanced medical science
  41. 41. Dark Knight http://cli.gs/GzHJhW Christopher Nolan. 2008. The Dark Knight. [http://cli.gs/GzHJhW] Ubiquitous Sensor Prototype, and immediately about the ethical dimensions. The collaboration between a sci-fact proposition and science-fiction allows one to place attention on things that science-fact just has no means to do; just doesnʼt know how to do engineering and ethics at the same time. Not just technically, and with special effects, but with, for example, ethics questions. There is no API for ethics in engineering, nor is it understood particularly well, and rarely taught. Itʼs fluff that lies on the outside, someone elses problem. Sascha Pohfleppʼs considerations of 23 and Me and their rush to market. No time to ask those kinds of questions. Itʼs not a legal thing, itʼs just not part of the epistemology. But, in film production its comes up because it adds drama to the production, which is at the root of the ontology of sci-fi film, which makes it more compelling to think of remarkable ways that sci-fiction and science-fact can collaborate explicitly.
  42. 42. Listening Post (Hansen & Rubin) Does the same thing Cross-talk and entanglements between the surveillance mode of visualization in Dark Knight and this design/art/science project “Listening Post” by Ben Rubin and Mark Hansen.
  43. 43. http://cli.gs/ZX9R5t Kubrick engaged many scientists and engineers, including two fellows called Harry Lange and Frederick Ordway. Lange and Ordway happened to arrive in New York City while Clarke and Kubrick were there scriptwriting. They were in town to attend a conference of the American Institute of Aeronautics and Astronautics and to promote a book their space consultancy company had written on extra-terrestrial intelligence. Piers Bizony. 2000. 2001: Filming the Future. http:// cli.gs/ZX9R5t
  44. 44. Clarke and Kubrick collaborate along with Douglas Trumbull, NASA, proper engineering consultancies who could speculate with engineering principles on what’s what in the film. I’ll just show UI examples that were marveled by NASA and other aerospace engineers for their precision. This is all happening during the space race. Clarke had concerns about what would happen if man got to the moon before the film was completed.
  45. 45. Graphical User Interfaces..before there were Graphical User Interfaces.
  46. 46. Why Muddle Design, Science, Fact and Fiction
  47. 47. It Is Valuable To Explain. To Imagine. To Materialize Ideas. To Speculate About A Different Kind Of World.
  48. 48. It Is Useful To Think Of P.K. Dick As A System Administrator
  49. 49. There Are Insights To Be Had When You Read Bruce Sterling As Software Documentation
  50. 50. It Helps To Think Of Science Fiction Props As Conclusions To Today’s Engineering Prototypes So, what? Why does all of this matter? It all matters because we care about imagining and materializing future habitable worlds. We care so much that eective mechanisms for creating these more habitable worlds is “our” concern. Smart, creative, imaginative ways of linking ideas to their materialization really do matter, because the future matters, and will use whatever means possible to do this, including the simultaneous deployment of science, fact, fiction and design.
  51. 51. Thank You. http://cli.gs/DesignFictionEssay Julian Bleecker http://www.nearfuturelaboratory.com julian at nearfuturelaboratory dot com julian.bleecker at nokia dot com

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