If you need a trademark attorney in San Francisco, then we can help. Burgoyne Legal Group consists of trademark lawyers and a trademark infringement attorney.

1. TRADEMARK LAW

2. About Burgoyne Law Group
Who is Burgoyne Law Group?
Burgoyne Law Group is a A/V-rated intellectual property and business lawyers who offer big-firm licensing
and commercial litigation expertise in a small-firm setting. Their attorneys learned their craft at some of
California’s best-known firms, where they worked on large and complex matters. They chose to practice at
a smaller firm, where they can make a bigger contribution to their clients’ businesses and lives.
What does Burgoyne Law Group do?
Burgoyne Law Group delivers practical, economical solutions to the clients’ most pressing intellectual
property and business law problems. The legal matters they handle often reach across several areas of
law. Their focused IP licensing and business litigation expertise enables us to cut through those
complexities to the core issues facing their clients. Their small firm surroundings ensure that they resolve
those issues in the way that best suits each client’s unique financial and business priorities.

3. Our trademark attorneys specialize in
online trademark infringement litigation.

4. The Copyright Law
The Burgoyne Law Group’s trademark attorneys help businesses establish and protect their trademarks
and brands, both on the Internet and as used on tangible goods. Our attorneys also defend the rights of
businesses to lawfully use their competitors’ trademarks for advertising and other legitimate purposes.
A trademark is a combination of words and/or symbols used to identify a unique source of goods or
services (a “service mark”). Unlike in some countries, trademark rights in the United States may be
established through use of a trademark in commerce, without any requirement of registration. Federal
trademark registration, however, provides certain benefits, including as to the presumed geographical
scope and strength of a trademark. An experienced trademark attorney can help you decide whether to
register your trademark.

5. Ask a Trademark Lawyer: Should I
Register My Trademark?

6. Should I Register My Trademark?
In the United States, trademark rights may be established by using a trademark in commerce. If you’re
already using a non-infringing trademark to identify your goods or services (a “service mark”), then you
have rights in that trademark regardless of whether you’ve registered it. Still, registration with the U.S.
Patent and Trademark Office provides benefits. Those benefits include:
 Notice – trademark registration constitutes constructive notice to others of your trademark rights
 Presumption of Validity – trademark registration is presumptive evidence of your exclusive right to use
your trademark with certain goods or services
 Federal Court Jurisdiction – registration gives you the right to bring a trademark infringement lawsuit in
federal court
 Registration Symbol – registrants may use the federal trademark registration symbol (“®”) with their
trademarks
 Foreign Registration – you can use your U.S registration to obtain foreign registrations
 Customs Assistance – filing your registration with the U.S. Customs Service helps prevent the
importation of counterfeit goods

7. Should I Register My Trademark?
The trademark registration process is not without drawbacks. Trademark registration filing fees can be
expensive, as can attorneys’ fees. While you need not work with a trademark attorney, inexperienced
applicants are at risk of making costly mistakes. To secure your registration, you may also face repeated
“office actions” or even Trademark Trial and Appeal Board proceedings. Worst of all, if your registration is
denied, you may decrease your negotiating power with potential infringers, and later may find yourself
accused of knowingly infringing a previously-registered mark that you learned of during the application
process.
Our trademark attorneys can help you balance the benefits and drawbacks of trademark registration. To
arrange a consultation with a trademark lawyer, contact us.
Our trademark attorneys have successfully represented brand owners and defendants in trademark
infringement litigation. Our attorneys also counsel trademark owners on trademark registration and
licensing issues, and on trademark compliance monitoring and investigations. Our lawyers have particular
expertise in online trademark issues such as cybersquatting, domain name theft, and PPC- and SEO-related
trademark infringement.

8. Should I Register My Trademark?
As examples, our trademark lawyers have successfully handled
the following types of matters:
 Online trademark infringement investigations and
litigation
 Cybersquatting litigation and UDRP domain name
arbitrations
 PPC- and SEO-related trademark infringement counseling
and litigation
 Domain name theft and domain name ownership and
transfer disputes
 Trademark compliance monitoring and investigations
 Domain name assignments, sales and brokering
 Trademark registration and Trademark Trial and Appeal
Board litigation

9. Should I Register My Trademark?
Regardless of whether you’re a trademark infringement plaintiff or defendant, the passage of time can
affect your rights. If you are considering filing, or have been served with, a trademark infringement
lawsuit, contact us to arrange for an immediate consultation with one of our trademark lawyers.
For more information on our trademark attorneys and our trademark law practice, please see our attorney
bios, the list of representative trademark law matters handled by our attorneys, and our intellectual
property litigation practice page. We also invite you to visit our Internet industry practice page and our
Intellectual Property Licensing & IP Litigation Blog, and to arrange a consultation with one of our
trademark attorneys.
If you need a trademark attorney in San Francisco, then we can help. Burgoyne Legal Group consists of
trademark lawyers and a trademark infringement attorney

10. Discuss your trademark law matter with one of our
attorneys today
P: 415-795-4070 E: info@burgoynelawgroup.com | www.burgoynelawgroup.com |Sacramento, CA | San Francisco, CA
Request Free ConsultationContact Us