1. ap
gig
p://
htt
Closing the Online Sale
Rob Swick
Newfoundland & Labrador Rocky Harbour

2. Times Have Changed
Closing the Online Sale

3. Benefits of Online Booking
✓ Staffing, efficiency
✓ Customer benefits
✓ Other reasons
Closing the Online Sale

4. “it takes the burden off of the operator to answer the
question ‘do you have a room on this night?’ and lets the
consumer find this out on their own... In the first year 50%
of our reservations were online, and now almost 80% of
the reservations are being done online.”
Judy Pye, Owner, Shipwright Inn
Closing the Online Sale

5. Benefit 1: Less Staffing Time & Hassle

No physical space

Booking online anytime

Client can change booking
Closing the Online Sale

6. Benefit 2: Customer Benefits

Provides consistent customer experience

Customers can book anytime

Don’t miss a sale

Online bookers may be best customers

Adds functionality to site
Closing the Online Sale

7. Benefit 3: Additional Reasons

GDS connection to Expedia, etc.

POS and other integration

Email etc. often integrated

Great for groups
Closing the Online Sale

8. Thank you
htt
p://
gig
ap