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Molly Maple Bryant
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PASSHE 2011 Session on Moves Management in The Raiser's Edge, given by Molly Maple.
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Moves Management in The Raiser's Edge
1.
Raiser’s edge tips
& tricks for moves management Molly Maple Senior Solutions Engineer @blondegeek
2.
First, our objectives
3.
4.
Use Actions
and Action Tracks to facilitate all contact and activity surrounding constituent contact.
5.
Track the
effectiveness of your actions using reporting tools.
6.
View action
reminders on your Home Page.
7.
8.
9.
10.
From the database
11.
From prospect research
12.
From development officers
13.
14.
Reports
15.
Analytical
16.
Demographic/Statistical
17.
Profiles
18.
19.
If using RE:Search,
track with Prospect tab
20.
21.
22.
Media
23.
24.
Assigning Solicitors On
solicitor’s constituent record: Mark as solicitor On prospect’s record: Add assigned solicitor as relationship
25.
26.
Update constituent
record as information changes or with new information
27.
Add and
modify actions to refine strategy
28.
Use dashboards/reports
for actions and proposals
29.
30.
Becomes tickler
file for upcoming touches
31.
Follow-up actions
can be prompted to occur
32.
Combine actions
for a group of constituents into a track
33.
34.
Accessible from
constituent record or Records page
35.
Action category
determines specific fields on record
36.
Set up
reminders
37.
38.
At-a-glance view of
all actions for a constituent
39.
Home page
40.
One-stop destination
41.
Create workflows for
your moves program
42.
Dashboard
43.
Auto-remind feature alerts
of upcoming actions (Action Reminders panel)
44.
45.
Next action
can be generated in two ways:
46.
Completion of previous
action (i.e. marked completed)
47.
Outcome of previous
action
48.
Create tracks
for differing groups and reuse as appropriate:
49.
Annually
50.
Renewal cycle
51.
52.
53.
Solicitor(s)
54.
Priority
55.
56.
Name
57.
Determine workflow (plan
this out on paper)
58.
Add actions to
Track (build the action workflow)
59.
Configure reminders
60.
Assign (entire or
part of) track to one or more constituents. Select:
61.
Track to assign
62.
Constituent(s)
63.
Actions and date
64.
65.
General
66.
Conditions*
67.
Attributes
68.
Notes*unique to action
tracks
69.
70.
71.
Specific dateA A
B B Dependent action A B
72.
73.
Group Actions (not
Constituents)
74.
Provide fully configurable
options
75.
Build dependencies
around:
76.
Whether an action
has been completed
77.
Whether there is
“interest”
78.
Status code of
the action
79.
Any action fieldDependent
actions
80.
81.
Step 2:
Which action and when?
82.
83.
84.
85.
Action Detail
86.
Action Summary
87.
Tickler
88.
Home Page
89.
Dashboard
90.
Constituent Action List
91.
Solicitor Action List
92.
Action Reminders
93.
94.
Update solicitation action/proposal
95.
Make ask
96.
A “Yes”
97.
Update action
98.
Update proposal
99.
Add gift, linked
to proposal
100.
Continue with Stewardship
stage
101.
A “Maybe”
102.
Change status (e.g.
Negotiation)
103.
Add necessary actions
104.
Update proposal
105.
A “No”
106.
Update actions
107.
Update proposal
108.
Change Status (e.g.
Dropped)
109.
110.
Set up mailings
for specific stewardship groups
111.
Mail individual constituents
as gifts arrive
112.
Use Quick Letters
for speedy acknowledgments
113.
114.
Re-use the same
concepts for ongoing tracks
115.
Build assignments and
notifications
116.
Mark “Prompt for
follow-up”
117.
User option is
configurable for staff
118.
119.
Move prospects or
donors from one level to the next
120.
Use action records
to record these moves
121.
Tools can
help you identify your next prospects
122.
Queries
123.
Reports
124.
Be sure to
document where each one is every step of the way
125.
Always track
research findings in the system
126.
Prospect tab provides
the best consolidated location
127.
Notes, Media, Relationships,
and Attributes are also options
128.
Track staff
activity
129.
Assign solicitors and
solicitor goals
130.
131.
Assign them to
build a process or enforce rules
132.
Actions can be
independent and dependent
133.
Use Action Queries
to create dependent actions based on a change in status or outcome from a previous action
134.
Monitor success
135.
Ensure that everyone
has the right dashboards
136.
Utilize reports to
monitor key performance indicators
137.
Build a
culture of Stewardship
138.
Use a variety
of mail functions to accomplish donor acknowledgments
139.
Craft stewardship tracks
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