Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Blogging and Content Creation for WordPress

16 230 vues

Publié le

WordCamp St. Louis 2015 presentation- Blogging and Content Creation for WordPress

Also presented at WordCamp Dayton 2016

=========

Blogging seems to be the best way to get recognition for a nifty talent, share your experience with the world, or even leverage your business. Content creation aside from social engagement is truly one of the life bloods building an authority in your niche. In this session we'll go over:

- Basic blogging tips
- A little about SEO and how to keep it in mind when creating content
- Some syndication and social sharing tips
- How to avoid that dreaded bloggers block I'll even give you plenty of resources to topic ideas to take away so you never have a problem creating content ever again!

Publié dans : Technologie
  • Real Money Streams ~ Create multiple streams of wealth from your home! ◆◆◆ https://tinyurl.com/y4urott2
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Blogging and Content Creation for WordPress

  1. 1. Blogging and Content Creation for WordPress By Nile Flores - http://blondish.net - @blondishnet
  2. 2. Objective ❏ Basic blogging tips ❏ A little about SEO and how to keep it in mind when creating content ❏ Some syndication and social sharing tips ❏ How to avoid that dreaded bloggers block. (I'll even give you plenty of resources to topic ideas to take away so you never have a problem creating content ever again!)
  3. 3. Blogging is NOT a dirty word Yes, some business owners think blogging is cutesy or not serious enough of a term. Okay, so it’s “content creation” for those of you who believe that. Pretend you heard “content creation” in place of “blogging.”
  4. 4. Blogging Tips ❏ Blog what you love and know ❏ You’re going to mess up. So, what? ;) ❏ Don’t be afraid to push the bar. ❏ Have a site focus!
  5. 5. Create content on as many mediums as possible to potentially reach more of your target audience.
  6. 6. Mediums for Content Creation ❏ Text ❏ Images ❏ Audio ❏ Video
  7. 7. Content SEO - Keyword Research Doesn’t matter what niche you’re in, doing a keyword search is extremely important, especially if you’re wanting to have better search results for your blog posts. In fact- part of your website planning should be deciding your website’s core keywords.
  8. 8. Keyword Research Tools ❏ Yoast Suggest - https://yoast.com/suggest/ ❏ Google Adwords: Keyword Planner - https://adwords.google. com/KeywordPlanner ❏ Google Trends - https://www.google.com/trends/ And make sure to check your Google Analytics to see what people are looking for on your site!
  9. 9. “Doing good keyword research makes sure that you use the words your target audience uses, and therefore makes the whole effort of optimizing your website worthwhile.” - Joost de Valk, Content SEO (ebook)
  10. 10. Why Yoast SEO? ❏ Page Analysis tool ❏ Ability to enter SEO title and description ❏ Keyword research ❏ Breadcrumbs ❏ Adjust Titles & Meta templates for post types and taxonomies ❏ Generates a valid XML Sitemap ❏ Open Graph and Twitter Cards
  11. 11. About SEO Plugins They are tools. They aren’t going to magically make your posts rank better. What you write is a huge part of whether your content is awesome or just sucks. Whatever SEO plugin you use, it’s merely a guide.
  12. 12. A Couple SEO Tips for Blogging ❏ Write unique, clear to understand, and eye-catching article titles. ❏ Try to put your keyword in your article title. ❏ Your keyword should be mentioned a few times in your article, depending on length of article. (Use analysis tool.) ❏ Choose 1 category and utilize tags ❏ Short paragraphs are easier on the eyes so stay away from long paragraphs.
  13. 13. Syndication & Social Sharing Tips ❏ Do share your articles! Don’t wait for others to do it! ❏ Have a way that people can easily share your articles ❏ Do highlight articles in your newsletter ❏ Try to write a good summary, rather than auto-publishing to Facebook or G+ or other social network. ❏ Like your stuff!
  14. 14. Bloggers Block If you know your niche well, you shouldn’t have this problem, but in case you do suffer Bloggers block, there are some solutions to eliminate this.
  15. 15. Bloggers Block Solutions ❏ Research what you don’t know ❏ Look at what you’re currently writing, and make a list of areas you feel you’re missing ❏ Relax, step back, and experience life
  16. 16. Ultimate List of Blog Ideas http://blondish.net/the-ultimate-list-of-blog-ideas/ This list is growing, but now you have plenty of ideas. Many of them listed, you can generate countless topics too!
  17. 17. More Useful & Related Resources ❏ WordPress SEO: Getting Back to the Basics - http://bit.ly/1ADkAaA ❏ Avoiding Bloggers Block- http://bit.ly/1q7JSfU ❏ How Blogging Can Benefit Your Business - http: //bit.ly/1zyrEV5 ❏ Podcasting for WordPress - http://bit. ly/1wEHa4P ❏ How to Make the Most Out of Yoast SEO - http: //bit.ly/1Tufx77
  18. 18. Thank you! My site: http://blondish.net (Don’t forget to subscribe to my newsletter for weekly tips!) Twitter: @blondishnet Slideshare: http://slideshare.net/blondishnet LinkedIn: http://linkedin.com/in/blondishnet Facebook: http://facebook.com/blondishnet

×