SlideShare une entreprise Scribd logo
1  sur  35
Télécharger pour lire hors ligne
November 16th, 2022
5 Ways to Build
Relationships and
Increase Donor
Retention
Scott Moran, Product Marketing Specialist
Scott Moran
Scott Moran is a Support Engineer at
Bloomerang. He has an eclectic background
in communications, visual media, and
technology and enjoys putting his skills to
good use by assisting our nonprofit friends.
Outside of Bloomerang, Scott enjoys playing
drums, biking, and cracking jokes with his
dog, Rocko.
Product Marketing Specialist
Agenda
Wednesday, November 16th
1.
2.
3.
4.
Welcome
Quick Glance at Donor Retention
Why Donors Lapse & Why Donors Stay
5 Donor Retention Strategies
5. How Bloomerang Can Help
6. Q&A
A study of donor retention
Donor Retention Breakdown
# of Returning Donors
in Year 2
# of ALL Donors
in Year 1
Donor
Retention
%
Average Donor Retention Rates
As of Jan 1, 2021
Source: Fundraising Effectiveness Project http://afpfep.org
43.6% 19.3% 59.6%
AVERAGE FIRST-TIME REPEAT
Why donor retention is important
It’s typically easier and cheaper to retain a donor than it is to acquire one
● Spend fewer marketing dollars and effort on donor acquisition
● Devote more time to securing legacy gifts
● Access to more committed volunteers
● More donors ready to engage in your capital campaigns
● More invigorating to work with long-term donors
Why donor retention is important
Higher lifetime value = higher revenue
Why donors lapse
Why donors stop giving
2001 study by Adrian Sargeant
5% - thought charity did not need them
8% - no info on how monies were used
9% - no memory of supporting
13% - never got thanked for donating
18% - poor service or communication
36% - others more deserving
54% - could no longer afford
16% - death
Why donors stay
Why donors keep giving
2011 study by DonorVoice
1. Donor perceives organization to be effective
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
Why donors keep giving
2021 study by IU Lilly School of Philanthropy
Types of communication and content that subscription donors
would prefer to receive from nonprofit organizations they support:
52% - Stories and experiences shared by the people my gifts have helped
32% - Frequent updates about organization’s programs and services
32% - Emails with my donation’s impact and heartfelt thank you(s)
25% - Educational and interactive webinar series related to the organization’s
mission and impact areas
5 Donor Retention
Strategies
1. Segmentation
Strategy 1: Segmentation
$17,000 generated from one email campaign split three ways
Our favorite segments…
● First-time donors
● Monthly donors
● Lapsed donors
● Volunteers who have never donated
● Donors who have shared feedback
● Social media followers who interact with you
● Long-term donors
Develop a message theme for each segment
2. Personal Touch
Strategy 2: Personal Touch
Personal emails, phone calls, or video
Phone calls work
Research into the efficacy of phone calls to first-time donors
First-time donors who get a personal thank you within 48 hours are
4x more likely to give a second gift.
(McConkey-Johnston International UK)
A thank-you call from a board member to a newly acquired donor
within 24 hours of receiving the gifts will increase their next gift by 39%.
(Penelope Burk)
Phone calls to first-time donors
Increases retention, speed-to-second-gift, and average gift amount
Phone calls to first-time donors
Increases retention, speed-to-second-gift, and average gift amount
Phone calls to first-time donors
Increases retention, speed-to-second-gift, and average gift amount
The personal touch works
Stewardship buoyed YoY customer growth in 2020
3. Cultivation
11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf
11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf
4. Feedback
Strategy 4: Feedback
Understand your donors
5. Ask Earlier
Strategy 5: Ask Earlier
Don’t be afraid to ask again!
We saw that the vast majority of donors who ever give
again do so within the first 18 months:
87% of donors who make a second gift do so in the first 18 months.
70% do so within the first year.
45% do so within the first 6 months.
11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf
Donor Retention Success Story
Coburn Place Safe Haven
35% Donor retention rate before Bloomerang
48% Donor retention rate now
Donor Retention Success Story
Coburn Place Safe Haven
“Quality of constituent communication has definitely
improved! We are able to record notes and see who
donors are and their histories with the organization.
It’s led to better segmenting and personalizing of the
donor experience.”
Julie H., Assistant Development Director.
11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf

Contenu connexe

Similaire à 11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf

Turn First-Time Donors Into Repeat Donors
Turn First-Time Donors Into Repeat DonorsTurn First-Time Donors Into Repeat Donors
Turn First-Time Donors Into Repeat DonorsBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Keep the Donors Your Work So Hard to Get
Keep the Donors Your Work So Hard to GetKeep the Donors Your Work So Hard to Get
Keep the Donors Your Work So Hard to GetPursuant
 
Donor Retention Education with Wayne Robbins - Bloomerang
Donor Retention Education with Wayne Robbins - BloomerangDonor Retention Education with Wayne Robbins - Bloomerang
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
 
Donor Retention Education w/ Wayne Robbins - AFP Finger Lakes
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesDonor Retention Education w/ Wayne Robbins - AFP Finger Lakes
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesBloomerang
 
Resuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to GiveResuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to GiveRobert Croft
 
Love your donors - Developing Donor Care
Love your donors - Developing Donor CareLove your donors - Developing Donor Care
Love your donors - Developing Donor CareFiona McPhee
 
1212-Online Giving Trends.pdf
1212-Online Giving Trends.pdf1212-Online Giving Trends.pdf
1212-Online Giving Trends.pdfBloomerang
 
Blackbaud 29 session
Blackbaud 29 sessionBlackbaud 29 session
Blackbaud 29 sessionhjc
 
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...ArrevaSoftware
 
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdfBloomerang
 
Maximizing Mid-Level Giving
Maximizing Mid-Level GivingMaximizing Mid-Level Giving
Maximizing Mid-Level GivingBloomerang
 
GlobalGiving's Online Fundraising Workshop in Belgrade
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving's Online Fundraising Workshop in Belgrade
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving
 
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfPlan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfBloomerang
 
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfPlan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfBloomerang
 
Strategies for Donor Retention Using Your CRM Software
Strategies for Donor Retention Using Your CRM SoftwareStrategies for Donor Retention Using Your CRM Software
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
 
Fixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateFixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateEverTrue
 
Connecting with the Millennial Donor
Connecting with the Millennial DonorConnecting with the Millennial Donor
Connecting with the Millennial DonorKyle Lacy
 

Similaire à 11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf (20)

Turn First-Time Donors Into Repeat Donors
Turn First-Time Donors Into Repeat DonorsTurn First-Time Donors Into Repeat Donors
Turn First-Time Donors Into Repeat Donors
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Keep the Donors Your Work So Hard to Get
Keep the Donors Your Work So Hard to GetKeep the Donors Your Work So Hard to Get
Keep the Donors Your Work So Hard to Get
 
Donor Retention Education with Wayne Robbins - Bloomerang
Donor Retention Education with Wayne Robbins - BloomerangDonor Retention Education with Wayne Robbins - Bloomerang
Donor Retention Education with Wayne Robbins - Bloomerang
 
Donor Retention Education w/ Wayne Robbins - AFP Finger Lakes
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesDonor Retention Education w/ Wayne Robbins - AFP Finger Lakes
Donor Retention Education w/ Wayne Robbins - AFP Finger Lakes
 
The Ask, Stewardship & The Donor's Perspective
The Ask, Stewardship & The Donor's Perspective The Ask, Stewardship & The Donor's Perspective
The Ask, Stewardship & The Donor's Perspective
 
Resuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to GiveResuscitating Your Budget: Moving Donors to Give
Resuscitating Your Budget: Moving Donors to Give
 
Love your donors - Developing Donor Care
Love your donors - Developing Donor CareLove your donors - Developing Donor Care
Love your donors - Developing Donor Care
 
1212-Online Giving Trends.pdf
1212-Online Giving Trends.pdf1212-Online Giving Trends.pdf
1212-Online Giving Trends.pdf
 
Fundraising 101
Fundraising 101Fundraising 101
Fundraising 101
 
Blackbaud 29 session
Blackbaud 29 sessionBlackbaud 29 session
Blackbaud 29 session
 
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...
Principles of Fundraising Success: Unleash the Secrets to Donor Retention and...
 
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
2023-02-22 Track Donor Engagement and Boost Your Fundraising Efforts.pdf
 
Maximizing Mid-Level Giving
Maximizing Mid-Level GivingMaximizing Mid-Level Giving
Maximizing Mid-Level Giving
 
GlobalGiving's Online Fundraising Workshop in Belgrade
GlobalGiving's Online Fundraising Workshop in BelgradeGlobalGiving's Online Fundraising Workshop in Belgrade
GlobalGiving's Online Fundraising Workshop in Belgrade
 
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfPlan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
 
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdfPlan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
Plan Now to Delight & Retain Year-End Givers_Bloomerang.pdf
 
Strategies for Donor Retention Using Your CRM Software
Strategies for Donor Retention Using Your CRM SoftwareStrategies for Donor Retention Using Your CRM Software
Strategies for Donor Retention Using Your CRM Software
 
Fixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateFixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon State
 
Connecting with the Millennial Donor
Connecting with the Millennial DonorConnecting with the Millennial Donor
Connecting with the Millennial Donor
 

Plus de Bloomerang

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfBloomerang
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfBloomerang
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdfBloomerang
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfBloomerang
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfBloomerang
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdfBloomerang
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdfBloomerang
 

Plus de Bloomerang (20)

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdf
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdf
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdf
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do Checklist
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdf
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdf
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
 

Dernier

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 

Dernier (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

11_16 - 5 Ways to Build Relationships and Increase Donor Retention.pdf

  • 1. November 16th, 2022 5 Ways to Build Relationships and Increase Donor Retention Scott Moran, Product Marketing Specialist
  • 2. Scott Moran Scott Moran is a Support Engineer at Bloomerang. He has an eclectic background in communications, visual media, and technology and enjoys putting his skills to good use by assisting our nonprofit friends. Outside of Bloomerang, Scott enjoys playing drums, biking, and cracking jokes with his dog, Rocko. Product Marketing Specialist
  • 3. Agenda Wednesday, November 16th 1. 2. 3. 4. Welcome Quick Glance at Donor Retention Why Donors Lapse & Why Donors Stay 5 Donor Retention Strategies 5. How Bloomerang Can Help 6. Q&A
  • 4. A study of donor retention
  • 5. Donor Retention Breakdown # of Returning Donors in Year 2 # of ALL Donors in Year 1 Donor Retention %
  • 6. Average Donor Retention Rates As of Jan 1, 2021 Source: Fundraising Effectiveness Project http://afpfep.org 43.6% 19.3% 59.6% AVERAGE FIRST-TIME REPEAT
  • 7. Why donor retention is important It’s typically easier and cheaper to retain a donor than it is to acquire one ● Spend fewer marketing dollars and effort on donor acquisition ● Devote more time to securing legacy gifts ● Access to more committed volunteers ● More donors ready to engage in your capital campaigns ● More invigorating to work with long-term donors
  • 8. Why donor retention is important Higher lifetime value = higher revenue
  • 10. Why donors stop giving 2001 study by Adrian Sargeant 5% - thought charity did not need them 8% - no info on how monies were used 9% - no memory of supporting 13% - never got thanked for donating 18% - poor service or communication 36% - others more deserving 54% - could no longer afford 16% - death
  • 12. Why donors keep giving 2011 study by DonorVoice 1. Donor perceives organization to be effective 2. Donor knows what to expect with each interaction 3. Donor receives a timely thank you 4. Donor receives opportunities to make views known 5. Donor feels like they’re part of an important cause 6. Donor feels his or her involvement is appreciated 7. Donor receives info showing who is being helped
  • 13. Why donors keep giving 2021 study by IU Lilly School of Philanthropy Types of communication and content that subscription donors would prefer to receive from nonprofit organizations they support: 52% - Stories and experiences shared by the people my gifts have helped 32% - Frequent updates about organization’s programs and services 32% - Emails with my donation’s impact and heartfelt thank you(s) 25% - Educational and interactive webinar series related to the organization’s mission and impact areas
  • 16. Strategy 1: Segmentation $17,000 generated from one email campaign split three ways
  • 17. Our favorite segments… ● First-time donors ● Monthly donors ● Lapsed donors ● Volunteers who have never donated ● Donors who have shared feedback ● Social media followers who interact with you ● Long-term donors Develop a message theme for each segment
  • 19. Strategy 2: Personal Touch Personal emails, phone calls, or video
  • 20. Phone calls work Research into the efficacy of phone calls to first-time donors First-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. (McConkey-Johnston International UK) A thank-you call from a board member to a newly acquired donor within 24 hours of receiving the gifts will increase their next gift by 39%. (Penelope Burk)
  • 21. Phone calls to first-time donors Increases retention, speed-to-second-gift, and average gift amount
  • 22. Phone calls to first-time donors Increases retention, speed-to-second-gift, and average gift amount
  • 23. Phone calls to first-time donors Increases retention, speed-to-second-gift, and average gift amount
  • 24. The personal touch works Stewardship buoyed YoY customer growth in 2020
  • 31. Strategy 5: Ask Earlier Don’t be afraid to ask again! We saw that the vast majority of donors who ever give again do so within the first 18 months: 87% of donors who make a second gift do so in the first 18 months. 70% do so within the first year. 45% do so within the first 6 months.
  • 33. Donor Retention Success Story Coburn Place Safe Haven 35% Donor retention rate before Bloomerang 48% Donor retention rate now
  • 34. Donor Retention Success Story Coburn Place Safe Haven “Quality of constituent communication has definitely improved! We are able to record notes and see who donors are and their histories with the organization. It’s led to better segmenting and personalizing of the donor experience.” Julie H., Assistant Development Director.