2023-09 Bloomerang Academy Text Fundraising Presentation.pdf

Welcome to
Bloomerang Academy
Thank you for joining us!

Join the Online Audio or Dial in!
+1 669 900 6833

Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Tuesday, September 19, 2023 | 1:00 – 2:00 p.m. EDT
Text Fundraising

Meet the Speakers
Ryan Dieffenwierth
Partner Success Coordinator, Qgiv
+ With Qgiv for 5 months and a marketing professional for over 10 years!
+ Project Management and Partner/Client solutions are my areas of expertise.
+ I love to travel to with my wife and son, our favorite city to visit is Asheville, NC.

What We’ll Cover
Let’s talk about text fundraising! We’ll look at:
+ Why text fundraising is a great fundraising tool
+ How to text fundraise to engage virtual donors
+ Text fundraising best practices
+ Examples from Qgiv clients
+ An overview of Qgiv’s text fundraising tools
+ Qgiv Integration with Bloomerang
+ Q&A

Why is Text Fundraising a
Great Tool?

Text Fundraising is Engaging
10%
of donors prefer
giving via text.
of text messages are read
within the first 5 minutes.
$138.87 average text donation
amount on Qgiv platform.
98%
80x
Donors look at their phones
around 80 times a day
200%
Since 2020 text fundraising has
grown

Donors Prefer Text Fundraising

Text Fundraising is Versatile
Text fundraising is a highly engaging, versatile tool that can be used for
all your fundraising campaigns. Your organization can use text
fundraising tools can be used for:
+ Year-round fundraising campaigns
+ Standard fundraising events including galas
+ Peer-to-peer fundraising events
+ Silent auction events
+ Year-end fundraising campaigns
+ Giving days including Giving Tuesday

How to Use Text Fundraising to
Engage Donors

https://baerpm.com/

Use Text Fundraising for
Year-Round Campaigns

Text Fundraising for Year-End
Campaigns and Giving Days

Text Fundraising for Events
Increase registrations, draw your donors’ attention,
and showcase fundraising progress.
+ Send messages before the event
• Reminders before the event
• Reach out to potential volunteers
+ Run appeals during your livestream
+ Send reminder messages to pledges to complete
their donation
+ Thank attendees

Text Fundraising Best Practices

Choose Simple Keywords
Text fundraising is an easy tool for donors to use but there are
some hurdles we need to overcome to make sure it’s a seamless
experience. Things to think about:
+ Text message autocorrect
+ Donors may forget or misspell the keyword
+ Long keywords can be time-consuming
Great keywords:
+ LRCGala
+ LkldFood
+ Eagle19
+ FeedFL
Bad keywords:
+ FeedAllTheKidsinLakeland
+ Ce2k191stGrade
+ LKDLOKLSHLTR
+ LakelandFood

Test Your Keywords
Ask friends, family, or co-workers, to help test keywords. Test it
out on:
+ An android device and an iPhone
+ Your device
+ Ask others to test it on their phones
What to look for:
+ Did you or others struggle to enter the keyword?
+ Did autocorrect mess it up?
+ Were other people forgetting the keyword?

Write it Down
You could have the simplest keyword of all time, but people will
still want to see it written down. Make sure your donors can see
your keyword and the number in case they need them.
Include your keyword, number, and other pertinent information:
+ On a screencast during events and when you run appeals
+ On a brochure
+ In a social post
+ In your fundraising emails
+ On event signage
+ On a direct mail appeal
+ Everywhere!

Use it Wisely
Text communications are great! They are highly personable and
provide a quick and engaging way to interact with donors.
However, it’s very easy to over-use and be intrusive to donors.
When using text fundraising, make sure to:
+ Communicate with donors occasionally, don’t barrage your
donors with texts
+ Use text to communicate important information related to
events and campaigns, and send occasional fundraising appeals
+ Have donors opt in to receive communications and let them
know the frequency of texts to expect
Yes!

Segment Appeals
Segment communications and send out appeals through
text message.
+ Can be a simple ask for funds or specific ask to sustaining
donors to upgrade their gift
+ Monitor how often you send texts and monitor
engagement.
+ If more people donate from a monthly appeal vs. a
weekly appeal, then you’ll want to adjust your frequency
to match

Mobile Optimized
Donors pay bills, take photos, post on social media and
send emails and texts AND donate on their mobile
devices every day.
+ 54% of nonprofit emails are opened on mobile
devices
+ 53% of mobile users will leave a page that takes
more than 3 seconds to load
+ Donations increase by 216% when your form is
mobile optimized

Text Fundraising Examples

Fresno Mission – Giving
Tuesday
Fresno Mission integrated text fundraising into their Giving Tuesday
campaign.
+ Simple keyword: FRESNO
+ Included the keyword in many of their appeals. The example
shown here is from one of their social posts!
+ They emphasized recurring donations and how donors will make
a greater impact

Scripps Howard Fund
The Scripps Howard Fund launched their Maui Wildfire Relief campaign,
accompanying their efforts with text fundraising.
+ Shared text fundraising information on multiple news outlets.
+ Cross promoting this campaign on their social media feeds.

Pilgrim Pines Phone-a-thon
Pilgrim Pines hosted a phone-a-thon using text fundraising.
+ Used text fundraising in their Facebook promotions, like this
image here.
+ Posted video testimonials from employees, volunteers, and camp
goers on social media with links to their event page and text
keyword

FundHub Live Examples

Let’s see it in action!
Here’s a live example of Qgiv’s Text-to-Donate tools!
+ Text: qgivdemotext + donation amount + name
• qgivdemotext 50 Brendan Smith
+ To: 50155
+ When you receive the text message click on the link and
use the card info below:
• Demo credit card: 4111 1111 1111 1111
• Expiration Date: 04/25
• 3-digit Security: 555

Qgiv’s Fundraising Tools

Text Fundraising Platform
The text fundraising package includes:
+ Text-to-Donate: a form-based text fundraising method.
Donors initiate a gift via text before visiting a mobile form
to complete their donation.
+ Interactive dashboard and reporting tools
+ Social sharing tools
+ Automatic, customizable donor receipts
+ Unlimited users and training
+ Unlimited email and live phone support
+ Searchable help desk

Text Fundraising Platform
$159/mo
+ 3.95% + $0.30 per transaction*
$387/qtr
+ eCheck: 1.95% + $0.95 per transaction
Includes 2,000 outbound messages a month |
Overage is 2.5 cents per messages
*Add 1% for American Express
All features in Starter, plus:
+ Text-to-Donate
+ Reminder Messages
+ Outbound Messages
+ Build and manage donor lists
+ Screencasting with FundHub Live
+ Custom Keywords

Qgiv + Bloomerang Integration
"We really enjoy Qgiv’s integration with Bloomerang. It allowed us to
streamline our processes, so we don’t have to enter constituent
information manually, and it minimized the chance of errors in our
database. Our constituent profiles are now more robust and show us
a fuller picture of their engagement with our organization.”

We’d love to hear from you!
+ Are you a Qgiv customer? Email
support@qgiv.com
+ Have questions about best
practices? Check out
qgiv.com/blog!
+ Want to talk to us about using
Qgiv? Email contactus@qgiv.com

Questions?

2023-09 Bloomerang Academy Text Fundraising Presentation.pdf

2023-09 Bloomerang Academy Text Fundraising Presentation.pdf

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2023-09 Bloomerang Academy Text Fundraising Presentation.pdf