Kolkata Call Girls Halisahar 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl ...
Everything You Need to Know to Run a Sponsorship Campaign
1. Everything You Need To
Know About Running a
Sponsorship Campaign
4/16/15
1pm Eastern
The presentation will begin shortly.
2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
4. 3
Our guest presenter »
Rebecca Davis, PhD, CFRE
• 25+ years in academic and non-profit
settings in fundraising, event
management, volunteer coordination,
adult education, research, and writing.
• A graduate of the AFP Faculty Training
Academy, Rebecca is a Master Trainer
who has been a Certified Fundraising
Executive (CFRE) since 2007.
• Has worked with Alzheimer’s
Association-SC Chapter, the National
Down Syndrome Congress, and the
Children’s Center for Hope & Healing
serving 13 counties of Northeast
Georgia.
10. ’s
• Only person on the team
facing forward.
• Maps out the strategy.
• Team counts on him or
her to call the shots,
provide direction,
coordinate.
• Figures out how to
motivate individual
participants and team as
a whole.
• Takes the team through
the drills and training.
11. Put Together Your Sponsorship Offer
• Take Inventory of Agency
Assets—What do you bring
to the table?
• Create Your Media/
Marketing Plan for the Event
• What Engagement
Opportunities Can You Offer
• What Are Your Sponsors
Asking For? (Talk to them!)
• Always look for more
opportunities to make your
sponsorship packages more
attractive for your sponsors.
Begin For
Next Year
During
This Year’s
DeBrief
12. Engagement Opportunities
• Interaction with Attendees
• Attendee contact list?
• Event tickets/table
• Private reception – with VIPs
• Corporate events at your venue
• Promotions to your employees
• Coupons or give-aways to attendees
• Speaking opportunity to attendees or
employees
13. How to Value Your Sponsorship Offer
Market Research
• What do other
nonprofits charge?
• What do businesses pay
for similar advertising?
15. • Last Year’s Sponsors
• Board Members’
Companies
• Board Members’
Business Associates’
Companies
• Organization’s vendors
• Companies interested in
your audience and your
demographics
• Who has marketing
dollars?
All Oars In the Water — What Volunteers Can Do:
Identifying Prospects
16. Roles for Volunteers
Who Don’t Belong on
the Asking Front
• Sponsor Care
• After a Sponsor has signed on
• Writing/Sending Sponsor Welcome
Package
• Dropping By Sponsor Office with Sponsor
Welcome Package or Gift
• Mailing/Dropping by Sponsor Tickets
• Greeting Sponsor at Event
• Acting as Sponsor Concierge/Host at
Event
• Introducing Sponsor at Event
Your Sponsorship Campaign
You, the totally awesome DoD
Nearest Cell Phone
2015 1 3
18. Training People to Ask
• Books by Jerold Panas:
Asking
• Role Play – Particularly
Collaborative or Team Role Play
19. • Limits of Volunteer Empowerment
• Extending payment deadlines and terms?
• How inkind donations will be recognized?
• Additional benefits?
• Category exclusivity?
Training: How to Handle Negotiations
20. Volunteer Training: Role of Coordination
• Encourage people to discover
new prospects – but ask them to
bring them to me to qualify the
prospects, ensure someone else
not already asking
Common Challenges:
More than 1 person
asking the same
prospect.
Someone asking a
prospect capable of
making a large gift (for
example $50,00) for a
very small amount of
money ($25).
21. • Contact information for prospects they will
contact
• Any information the prospect will ask for from
them. Usually:
• Sponsorship Opportunities Brochure/Flyer
• Sponsorship Commitment Form
• Fact Sheet on Event
• Brochure on Agency
• Recent News Story or Press Release on Agency
• Flyer/Invitation or other piece of Collateral for
Event
• 501(c)(3) letter
• Board of Directors List
• Emergency # for me!
Volunteers Need to Be Equipped
22. DVD’s
• Do not Put DVD’s or
USB’s or CD’s in
Sponsor Packages.
Do not take them to
sponsor meetings.
They don’t get watched.
23. Volunteer Training:
Reference “Manual”
• Give your volunteers something to refer back to later when they’ve
forgotten (or realized they’ve never absorbed all of the details you
went over in volunteer training).
• This does not have to be a document.
• It can be a website, collection of webinars, YouTube videos, or
documents on a flashdrive. Of course, it can also be a 3-ring
notebook. Whatever works for you and your volunteers!
25. • Use Connections to open doors
• Letters of introduction from well-
known community members
• Consider a sponsorship breakfast
meeting or kick-off event
Getting in the Door
26. Sponsorship Care
• Make sure you thank all of your
sponsors.
• Communicate all deadlines (like
delivery of logo for printing) well in
advance.
• Communicate about benefits well
in advance and repeatedly.
• Assign someone to welcome
sponsor at event.
• Introduce sponsor to staff and
board members.
32. • Build Your Team
• Identify Your Prospects
• Put Together Your
Sponsorship Offer
• Train The Team
• Teach Them To Ask
• Help Them Understand Your
Corporate Partners
• Equip Them
• Give Them Ongoing Support
• Set Them Up for Success
• Coordinate
• Help Volunteers Get in The
Door
• Take Care of Your Sponsors
• Celebrate Success
• DeBrief After the Event
RECAP
33. • Meet with your sponsors after the event.
• Find out what they thought about the event.
• Were their expectations met? Exceeded?
• How can you improve their experience next year?
DeBrief
34. Rebecca H. Davis, PhD, CFRE
Davis Nonprofit Consulting
1219 Camp Glisson Road
Dahlonega, GA 30533
706.429.8683
rebecca@davisnpc.com
www.davisnpc.com
