https://bloomerang.co/resources/webinars Martin Leifeld will focus upon a philosophy and twelve foundational principles upon which fundraising activities should occur.

1. Bloomerang Webinar
Guest Presenter:
Martin Leifeld
January 24, 2019
First Principles
of
Fundraising

2. A Principle
✓ A Proposition that serves as the
Foundation for a
❖ System of Belief
❖ or Behavior
❖ or for a Chain of Reasoning

3. A Philosophy is Essential
✓ Acts as Guiding Principles of Behavior
❖ All fundraisers operate with one
❖ Consciously or not
❖ People verses Performance

4. A Fundraising Philosophy
✓ In Pursuit of the Greater Good
✓ Developing Donors, Developing People
✓ Gifts of Greater Significance Ennobles

5. A Fundraising Philosophy
✓ Donor-Centric
✓ Relationship Focused
✓ Donors Goals and Aspirations

6. Fundraising Principles
1.) Funding is Limitless
❖ All Seasons are Good Seasons

7. Fundraising Principles
2.) It’s All About The Donors
❖ Needs and Aspirations
❖ Gifts of Greater Significance
❖ Facilitators of Philanthropy

8. Fundraising Principles
3.) Every Donor, Every Contribution Matters
❖ Relationships
❖ Personalization
❖ Expressions of Gratitude

9. Fundraising Principles
4.) Give – Then Ask
❖ Lead by example
❖ Volunteers
❖ A Culture of Philanthropy

10. Fundraising Principles
5.) Make Fundraising a Priority
❖ Time and Distraction
❖ Invest Resources
❖ Patience and Perseverance
❖ Focus on Capacity, Affinity, Propensity

11. Propensity
Low Affinity High Affinity
High
Capacity
Low
Capacity
Propensity

12. Fundraising Principles
6.) Gifts Beget Gifts
❖ Stories
❖ Establishing Floors
❖ Auguste Chouteau Society
❖ Founders

13. Time
Identification/
Renewal
CultivationSolicitation
Stewardship/
Recognition
Qualification
7.) Time Belongs to the Donor
Fundraising Principles

14. Fundraising Principles
8.) Stewardship/Recognition
❖ Communicating gratitude
❖ How best to recognize?
❖ Personalizing the recognition
❖ Most powerful step in cycle

15. Stewardship
Publicity
Anonym
ity
Recognition

16. Fundraising Principles
9.) Catalytic Volunteers
❖ George Paz
❖ Storytelling vs. Asking
❖ A Solicitation gone Sideways

17. Fundraising Principles
10.) Measurement Helps
❖ Annual & Project/Program Goals
❖ Number of Personal Visits
❖ Proposals Submitted & Accepted
❖ Dollars Raised

18. Fundraising Principles
11.) Ask Specifically and Close
❖ Risks of over/under
❖ Closing can be Difficult
❖ Count only Documented Commitments

19. Fundraising Principles
12.) The Long View

20. Now Available
✓ $25
autographed
✓ $29.50 Amazon

21. ---------------------------------------------------------------
For more information:
Martin Leifeld
PO Box 11821
Clayton, MO 63105
314-313-7204 (m)
Martin@martinleifeld.com