If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. Join us for this webinar to learn exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Nicola Mining Inc. Corporate Presentation March 2024
How to Start and Run Your First $100,000 Fundraising Campaign
1. How to Start and Run
Your First $100,000
Fundraising Campaign
!
6/26/14
1pm EDT
!
Sandy Rees, CFRE
2. Your Presenter
3
Sandy Rees, CFRE
Get Fully Funded
!
Sandy is the author of Get Fully Funded: How to
Raise the Money of Your Dreams, 6 Figure
Fundraising, Fundraising Buffet, and Simple Success
Fundraising Plan. She’s a frequent contributor to
Fundraising Success magazine and authors the blog
Get Fully Funded.
!
Sandy is an accomplished presenter and an AFP
Master Trainer. She’s led fundraising seminars for the
Association of Fundraising Professionals, the
Chattanooga Center for Nonprofits and many local,
regional, national, and international conferences.
9. Step 1 - Define the need
What are you raising money for?!
How much will it cost?!
When do you need it?!
Are you ready to undertake this kind of
fundraising campaign?
19. Cultivation plan
Donor name: Betty Jo Smith! ! Donor record number: 3345!
Date Activity Notes
6-26-14 Called Betty Jo Thanked her for her past support. She mentioned that her
parents struggled through the Depression and she can’t
bear the thought of anyone going hungry. I invited her for a
tour of our food bank so she can see first-hand what her
donation is making possible. She’s coming June 30.
6-30-14 Facility tour Need to find out what her ‘hot button’ is about the
organization. Need to find out her favorite program.
Mid July Lunch Want to arrange lunch with her and our Program Director
to talk more about her favorite program.
2 or 3 days
later
Call Follow up call to see what she thought. Start to prepare an
Ask from that conversation.
Mid August Personal visit in
her home
Present an Ask proposal. Amount and project will depend
on her favorite program and how passionate she is about
it.