Of all the things that you have to do for online marketing, emails are another digital marketing necessity!

1. EMAIL MARKETING
THAT WORKS | DIGITAL
MARKETING SUCCESS

2. Of all the things that you have to do for online
marketing, emails are another digital marketing
necessity!
Yikes, I know it's enough just to keep up with your
brick and mortar world, much less trying to keep up
with the online world, that hides behind your
phone and devices.
Never the less, it must be done. The biggest
challenge I see my clients face is trying to keep up
with a consistent schedule for sending emails.
Decide upfront the recurring blast schedule that is
best for your audience.

3. There are 4 things you will need to analyze over
time to find the best schedule and plan that fits
your specific email audience.
Let's compare your email marketing analysis like
'having a baby'. No, it's not as painful, but it does
take 9 months to figure out your best strategy!
Gather data for 9 months for all emails sent. Your
success rate is going to be revealed as you monitor
the 3 metrics below. Then a smart plan of action
can be created.

4. 1. OPEN RATE
Yes we want you to open our emails! That's the plan
Stan. How you do this is going to be determined by
many factors. Certain days and specific times have
shown to gain increased openings. Mondays and
Thursdays seem to be the best, as well early
mornings and lunch better times to send.
But keep in mind! This test is going to be even
better, as you will test your specific audience to get
even more laser targeted email techniques.

5. 2. CLICK-THROUGH RATE
As an email marketer, this will be one of the most
important things you will need to track. This
measures when email receivers click through to
hyperlinks on your email and land on another page.
You are able to measure areas within the email that
have the most interest, as well gain an overall
understanding of your email content's
'engageability'.

6. 3. CONVERSION RATE
Take it one step further with this metric and see
how many recipients acted from the call to action
areas you designed within the email. This would
mean they either purchased something, or provided
information requested from that call to action area.
This represents a high-level of engagement and
interest, and seeing patterns of high interest should
be repeated in future email designs.

7. 4. BOUNCE RATE
Some people's emails change and the email that is
sent bounces, or never lands in their email box. If
you are utilizing an email management program
and consistently have high bounce rates, you will
want to clean those off the list. Otherwise you can
be marked as a spammer and be flagged by the
program. Keeping your list clean is important as
well for accurate tracking and understanding of
exact numbers emailed. Don't be an over inflater
and just have 'fluff' that's going to "email
nowhere".
On a positive note, most email service providers will
clean up your list for you so that if an email bounces
you don't have to worry about it for the next go
around, as it's automatically shaved off the list.

8. Then after you've had your "email marketing baby",
take all the data and measure:
• The highest open day(s) of the week
• The highest open time(s) of the day
• The content and call-to-actions creating the
highest click through
• The highest click through day and time
Then based on this above data create a schedule for
dates of email blast and best types of content for
the blast.
HAPPY EMAILING!

9. For the love of online marketing-
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887
Posted 16 hours ago