Did you know that if a web page takes longer than 3 seconds to load 40% of people will leave?
Your audience has a litany of options when it comes to what they choose to read on social media. If your article is taking too long to load then what will keep them from moving on to the next article?
SCM Symposium PPT Format Customer loyalty is predi
Instant Articles - The Latest from Facebook
1. What is an Instant Article?
Did you know that if a web page takes longer than 3 seconds to load 40% of
people will leave? To put that in financial figures, if your site was bringing in
$100,000 a day, every 1-second delay in load time could cost you up to $2.5
million each year in lost sales.
Social media now drives 31% of all referral traffic, and many companies know
that a simple advertisement is not the way to get people on your page. Your
audience has a litany of options when it comes to what they choose to read on
social media. If your article is taking too long to load then what will keep them
from moving on to the next article?
2. The Answer: Articles Instantly
Facebook's new feature allows you to
create articles that will load instantly -
essentially that is. This is achieved by
limiting the articles to an HTML5 format,
which provides load speeds up to 10
times faster than a standard article. The
content can be branded and customized
to a degree, but there are limitations.
For instance, the article will not
automatically redirect people to your
site, which could prove to be a
drawback for some.
3. Yea or Nay?
The more information, the better. In
order to help you determine if Facebook
Instant Articles are right for you, let's
look at the benefits and drawbacks.
4. The Good:
• Superior load times
• Improved experience while remaining
interactive
• Instant Articles wont receive special
treatment by Facebook's algorithm
• Facebook's Instant Articles drive better
engagement
• Ads are allowed
• Metrics are still possible
5. The Bad:
• Your article stays on Facebook, no
automatic redirection to your site
• Instant Articles must be approved
before publishing
• It takes more knowledge of code than
a typical article
6. How To Get Started
First:
You have to sign up, and choose which page
you want to use Instant Articles on. Once
you've chosen which page select "Access
Instant Articles Tools." If you're working with a
team it is important that the right people
have access.
Second:
Facebook needs to know which domain will
be used for the Instant Articles feature, and
they need proof of ownership for that
domain. A developer may be helpful at this
point, but essentially the code under "Claim
Your URL" needs to be pasted into the <head>
portion of your site.
7. Third:
Preparing your articles. Because you
have several options when it comes to
converting your content into Instant
Articles, things can get pretty tricky
here, we recommend visiting the
official Facebook site in order to get a
clear walk-through her.
Fourth:
Brand your content. You will be a little
limited as to how much you can make
your Instant Articles reflect the overall
persona of your brand, but do take
advantage of the options that are
available to you.
8. Fifth:
Time to review. Like it is with any
article before you publish your content you
will want to review it. Thankfully, there is a
simple "Submit for review" button that you
can click to preview your article before it is
published.
9. Final Thoughts Before Publishing:
• Make sure your analytic tracking is in
place, you want to be sure that all the
time you have invested in using this
new tool is paying off
• Don't limit your content, Instant
Articles is intended to load the same
amount of content you would
normally produce, only faster
• Double-check that all included media
content populates in the Instant Article
10. This new feature will take some work to get
started, and will require diligence to ensure
that your content is being displayed as
intended. However, that shouldn't detract
you from trying it out. Faster load times
could help solidify a positive experience for
your audience and keep them coming back
for more quality, stress-free content.
11. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full Circle!
Organic Internet Search Engine Guru. Turn Key
Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887
Ingrid Gee,
Founder/CEO Blue Dress®, Inc.
ingrid@bluedressinc.com