IFB wanted to engage new consumers across the entire shopping lifecycle from awareness to purchase. They used POINT to integrate their campaign across various customer touchpoints like print ads, banners at retailers, and social media. Consumers could scan ads or logos to access videos, offers, contests and locate nearby dealers. Over 21,000 engagements occurred in 3 months, with most from retail displays, and nearly 80% of consumers viewing additional product information. POINT helped demonstrate how to better integrate campaigns and leverage technology to improve impact and ROI at multiple customer touchpoints.

1. Case Study – Consumer Durables
IFB – Completing the Shopping Lifecycle
• IFB wanted to engage the new-age-consumer, who is looking
for more than conventional shopping by delivering a clutter
free novel experience.
• IFB wanted to design a campaign that delivered consumer
engagement across the lifecycle of consumers - from mass
media exposure to a very satisfied customer.
• They wanted to integrate the campaign with the consumer
engagement in their retail stores and further use it for
capturing information on the customers who buy an IFB
product.
 POINT was integrated across various customer touch s of IFB
which included print advertisements, banner ads at the
electronics retail outlets and social media.
 Consumers captured the print creative or IFB logo on their
mobile phones to engage with the brand.
 Engagements included videos, info on IFB product details,
Festive offers, Contests & nearby IFB dealers
 Consumers participated in the contest by submitting product
purchase details along with their photos captured beside the
IFB appliance
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2. Case Study – Consumer Durables
 21,000 engagements were achieved in a period of 3
months
 35% of the scans achieved were through the standees
placed at retail outlets.
 Nearly 80% of the consumers viewed the offers, product
details & videos delivered as part of the engagement.
 POINT helped demonstrate how technology can
integrate multiple campaign touch s
 Established how a consumer product company can
leverage technology to create better impact at the of
sale
 Image recognition offered a scalable and contextual
proposition.
 POINT in multiple customer touch s ensured higher ROI.
 Multiple widgets ensured higher levels of useful
engagement.
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