2. Challenge & Idea Event: Toon Cricket, India’s only 20:20 cricket tournament exclusively for children Target Group: Children aged 6 – 14 years in Mumbai and Bangalore Challenge : To capture and retain the TG’s interest in the event by engaging them in an interactive and innovative manner Central idea : Cartoon Network’s TOON CRICKET used intARact, BluFi, Games and mobile applications to build a bigger connect between three well known combinations of cartoon characters, cricket and kids
6. Activations Invitee pass with intARact Code Standees with “Turn ON Bluetooth” Communication intARact code
7. Experience To experience the application: SMS TC to 58558 or access http://blufi.mobi/toon on your mobile to download the intARact app and scan the code in the Event brochure