Chapter 05

CHAPTER 5 Public Images 5.1 Public Relations 5.2 Fans 5.3 Publishing and Speaking Engagements CHAPTER 5 SLIDE

LESSON 5.1 Public Relations ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Image Is Everything ,[object Object],CHAPTER 5 SLIDE

An Image Is Born ,[object Object],CHAPTER 5 SLIDE

An Action Plan ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

The Bigger Picture ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Special Events ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Keeping the Customer Happy ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Making Public Relations Work ,[object Object],[object Object],CHAPTER 5 SLIDE

Athletes and Public Goodwill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

LESSON 5.2 Fans ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Fan Clubs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Licensing and Merchandising ,[object Object],[object Object],CHAPTER 5 SLIDE

Licensing in Collegiate Sports ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

“ Evergreens” ,[object Object],[object Object],CHAPTER 5 SLIDE

Success and New Features Equal Sales ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Predicting the Market ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Successes in the Market ,[object Object],CHAPTER 5 SLIDE

LESSON 5.3 Publishing and Speaking Engagements ,[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Motivational Speaking ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

Writing Their Stories ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

The Publishing Process ,[object Object],[object Object],[object Object],[object Object],CHAPTER 5 SLIDE

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