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@bmassey
Optimizing the
Blog Volcano
Your Own Online Vesuvius
Brian Massey
Conversion Scientist™
Conversion Sciences, LLC
@bmassey
The Blue Line in our Blogs
@bmassey
The Conversion Scientist Blog Volcano in 2014
@bmassey
Measuring the success of a blog
@bmassey
Getting your blog to erupt
@bmassey
Converting blog traffic into leads and sales
The Conversion Scientist Blog
Contact:
@bmassey
In 2014, The Conversion Scientist Blog Erupted
@bmassey
After a flat 2013…
@bmassey
The Blog Volcano
@bmassey
@bmassey
Creating Eruptions
@bmassey
Frequency of Publication
@bmassey
Frequency of Sharing
@bmassey
Conversions
@bmassey
Content + Offers
@bmassey
Article:
8.23%
Conversion Rate
@bmassey
Home Page:
6.31%
Conversion Rate
@bmassey
Article
3.48%
Conversion Rate
@bmassey
Article:
2.83%
Conversion Rate
@bmassey
Home page as Landing Page
@bmassey
The Right Offer
@bmassey
Organic Traffic
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
Frequency of
Sharing
@bmassey
@bmassey
@bmassey
35
@bmassey
The Conversion Scientist Podcast
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
Your Blog Pages are Landing Pages
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
Key Takeaways
• Your blog is not social media, it is a content
engine.
• RSS Feeds are the most valuable output of
your blog.
• Blog content can be “felt” through email and
other social networks.
• As they grow, blogs can be seen better by
search engines.
• Social will have an indirect ROI.
@bmassey
Websites that Deliver Revenue
• Your Conversion Lab
• Marketing Batteries
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
Find it on Amazon
@bmassey
Thank You
The Blog Volcano
Setting up Your Own Online Vesuvius
Brian Massey
Conversion Scientist™
brian@conversionsciences.com
@bmassey
Blog: www.ConversionScientist.com

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Setting up Your Own Online Vesuvius

Notes de l'éditeur

  1. Volcanoes are powerful forces of nature, taking their place on the surface of the earth, commanding respect, and getting attention. On the Web, your Blog Volcano
  2. What happens when other computers can use your content Email service providers such as MailChimp and Aweber convert blog posts into email newsletters automatically
  3. You will rise higher and higher in the minds of Prospects Thought-leadership through content Purposeful courting of prospects
  4. Search Engines Will Notice Your Mt. Pinatublog The image of the great smoking mountain dominating the horizon and earning the respect of all is possible for your blog. As lava is rich in minerals, so will your blog naturally deliver keyword-rich content
  5. Step 1: Create Some Content
  6. Step 3: Erupt
  7. Step 2: Turn Your Blog Pages into Landing Pages
  8. Example of high-converting site.