1up! games for change
Brynn Evans Sizhao Yang Jude Ower
@brynn @zamland @playinthecloud

Brynn Evans
about.me/brynnevans @brynn user experience design gamestorming SketchCamp
the betacup gamestorming ux for good
thebetacup.com gogamestorm.com ux4good.com
http://bit.ly/papel-the- http://bit.ly/ux4good
paper-cup

tweet a tree
tweetatree.com
how to 1. Tweet about the panel
2. Use hashtags #1up and #sxsw
play: 2. Biggest tweeter gets to plant 100 trees

Sizhao Yang
BetterWorks @zamland FarmVille MyMiniLife Zynga social games

Jude Ower
the Play Mob @theplaymob @playinthecloud WeForest serious games education training
http://www.youtube.com/watch?v=r8cyuvVAXEo

Please text REDCROSS to 90999
to support the Earthquake and Tsunami Relief effort in Japan!
tweet a tree
tweetatree.com
#1up #sxsw
@brynn @zamland @playinthecloud

Best practices
Aspiration: Identify the aspirational status and desired activity (mafia,
mayor, platinum)
Symbols of achievements: Progressive measures of
achievement (badges, points, progress bar)
Map actions to symbols: Mapping application actions to symbols
Notification: Being able to disseminate your audience (FB newsfeed,
email, Twitter)
Feedback: Ways to provide social/positive feedback to the content
creators (like/comment/love)

Psychological Principles
Reciprocity: People tend to return favors (gifts)
Commitment and Consistency: Commitment leads to people
more likely to honor the commitment (using virtual coins to create crops)
Social Proof: People will do things that they see other people are
doing (friend bar)
Liking: People are easily persuaded by other people that they like
(lonely cow, gifts, friend bar)
Scarcity: Perceived scarcity will generate demand (exclusive gifts)