3. SY NDIC ATE is a lifestyle-driven public relations and marketing
agency servicing a select clientele.
Whether executing a press campaign, conceptualizing a
marketing program, or producing a special event; S Y N D IC ATE
creates broad awareness for client initiatives and delivers
brand-building results.
From its offices in New York and Los Angeles, S Y ND ICAT E has
reach into major North American markets as well as sites of
leading entertainment, fashion and art related events.
SYNDICATE
4. BAC kgroUN D
SY NDIC ATE was founded by a journalist and a publicist in 2002.
They set out to create an agency with a strong foundation in
media strategy but also possessing the creative means to cut
through an ever-growing thicket of media clutter and inspire
some of the nation’s hardest to reach consumers.
SYNDICATE
5. SY NDIC ATE P roC E S S
• r ES EArCh : Understand brand history, category & competitive
landscape
• IDEN T I fY : Articulate brand goals, messaging and identity
• CoN CEPT UAL IzE : Create holistic campaigns across traditional and
non-traditional platforms
• E xECUT E : Turnkey delivery of powerful brand narratives
• r EPorT : Timely, organized delivery of measured results
SYNDICATE
6. SY NDIC ATE S T rUC T UrE
NY and Los Angeles offices, 15 staff total
SY N DI CAT E is role specific. Our team is divided into specialists
in the following areas:
• Long and short-lead press
• Celebrity and influencer marketing
• Creative / production
SYNDICATE
7. PrI NC I P LES
• Select clientele
• Boutique in size, national in reach
• Understanding of media hierarchy
• Thorough research
• Embrace online media
• Brand guardians
• Connectivity within popular culture
• Transparent and detailed reporting
SYNDICATE
10. IA N SC hrA g E r C oMPA N Y
PrESS hIghLIghTS
Access Hollywood
CBS Sunday Morning News
Conde Nast Portfolio
Departures
Extra
Forbes.com
Hello! Magazine
I-D Magazine
InStyle
New York Times
T Magazine
Travel + Leisure
V Magazine
SYNDICATE worked closely with the iconic developer Ian Schrager to Vanity Fair
launch the Gramercy Park Hotel in a collaboration that extended Vogue
Women’s Wear Daily
beyond traditional PR, including consultation on F&B operations, W Magazine
branding and marketing for the Rose Bar and Private Roof Club
and Garden. EVENT hIghLIghTS
Anna Wintour hosts Dinner for Mario Testino
Gramercy Park Hotel’s unveiling was ultimately dubbed “launch of the Calvin Klein Fashion Week Private Dinner
Cinema Society | Fracture Afterparty
year” by leading hospitality blog Hotel Chatter. SYNDICATE also gave PR Fabiola Beracasa hosts Fendi Luncheon
assistance to Schrager for the launch of mold-breaking condominium Gisele Bundchen hosts Spring Fling
Dolce & Gabbana Private Dinner
developments 40 Bond and 50 Gramercy Park North. Kate Moss for Top Shop Launch
Lily Donaldson, Theodora Richards, & Julia
Roitfeld host Joie Fashion Week Event
Marc Jacobs Fashion Show Afterparty
Milla Jovovich’s Birthday Party at Wakiya
Mulberry and Vogue Cocktail Party
Velvet Revolver Performs at the Rose Bar
SYNDICATE
11. SAgATIBA AND VALENTINo
ATTENDEES
Allison Sarofim
Amanda Hearst
Amy Astley
Amy Sacco
Andrea Casiraghi
Andrew Saffir
Anh Duong
Annelise Peterson
Carlos Mota
Carlos Souza
Donna D’Cruz
Eleanor Ylvisaker
Fabiola Beracasa
SYNDICATE arranged a partnership between premium Brazilian cachaca Ferebee Bishop
brand Sagatiba and famed fashion house Valentino to celebrate Ian Schrager
Jacquetta Wheeler
the unveiling of Gramercy Park Hotel’s highly anticipated Private Josh Lucas
Roof Club. Dubbed “Spring in the Park,” the fete also unveiled the Kelly Klein
Lauren Davis
“Valentinho,” a Sagatiba cocktail created in collaboration with the Lisa Airan
Marina Rust
designer. Olivia Chantecaille
Peter Davis
Plum Sykes
Rachel Zoe
Russell Simmons
Simon Hammerstein
Tatiana Santo Domingo
VENUE PLACEMENT
Gramercy Park Hotel
Marquee
The Box
SYNDICATE
12. CULINArY CoNCEPTS BY JEAN-gEorgES
PrESS hIghLIghTS
Fortune
New York Times
Portfolio
Wall Street Journal
SYNDICATE represents the global restaurant development company of
internationally acclaimed chef Jean-Georges Vongerichten and longtime
business partner Phil Suarez. Culinary Concepts creates new Jean-
Georges concepts and re-imagines existing ones for hotel and resort
partners as well as in freestanding locations around the world, from
Bora Bora to Dubai to Mexico City.
SYNDICATE
13. ChAMPAgNE PErrIEr JoUET
ATTENDEES
Catherine Malandrino
Esteban Cortazar
Eric Villency
Lady Victoria Hervey
Genevieve Jones
Patricia Velasquez
Sienna Miller
PrESS hIghLIghTS
AM New York
Fashion Week Daily
SYNDICATE produced a national event campaign to celebrate the boutique Fashion Wire Daily
champagne brand’s latest vintage, “1998 Fleur de Champagne”. Hollywood Reorter
Metro New York
Exclusive dinners and cocktail receptions were held in hotel penthouses Miami Herald
in New York, Los Angeles and Miami, including the Soho Grand, Cha- New York Observer
Ocean Drive
teau Marmont and Raleigh hotels. SYNDICATE’s turnkey service included Star Magazine
event PR, celebrity outreach and production management. The Insider
Us Weekly
Women’s Wear Daily
SYNDICATE
14. BoNhAMS
ATTENDEES
Anna Rachford
Anthony Hayden-Guest
Dabney Mercer
Ed Epstein
Elise Overland
Eneas Calpalbo
Genevieve Jones
Le Call
Marceo Castenmiller
Mark Seliger
Poppy Delevigne
Sabine Heller
Stephanie LaCava
SYNDICATE collaborated with Bonhams to launch the United Kingdom’s Tinsley Mortimer
oldest auction house’s new location in New York. Held at the new sales
room on Madison Avenue, the intimate event attracted socialites Tinsley PrESS hIghLIghTS
Mortimer, Elise Overland and Genevieve Jones as well as press in the
Avenue Magazine
NY Post, People and Vogue. Design Boom
Fashion Week Daily
Hamptons
New York Daily News
New York Post
People
Vogue
SYNDICATE
15. YVES SAINT LAUrENT
YVES SAINT LAURENT
SYNDICATE worked with the legendary French ready-to-wear fashion
house to produce the New York incarnation of “Manifesto,” a global
guerilla-style marketing effort to promote YSL’s spring / summer ‘09
collection.
Street teams of tall, blonde and ponytailed models took to the streets
during the third day of New York Fashion Week to deliver Stephen
Klein’s look-book of the new collection in limited edition tote bags
featuring Naomi Campbell, who made an appearance at YSL’s flagship
store. Similar teams were dispatched in Milan, London, Paris, Hong
Kong and Tokyo on the same day.
SYNDICATE
16. ChoPArD
ATTENDEES
Andrew Saffir
Ann Dexter Jones
Adrien Brody
Agyness Deyn
Alexis Bryan
Amy Sacco
Byrdie Bell
Caroline Gruosi-Scheufele
Daphne Guinness
Derek Blasberg
Daniel Benedict
Elizabeth Hurley
Elsa Pataky
The iconic Swiss jewelry and watch maker tapped SYNDICATE to publicize Holly Dunlap
the launch of its New York flagship store on Madison Avenue. A Genevieve Jones
Ivana Trump
campaign for electronic, print and online media resulted in millions of Jacquetta Wheeler
media impressions in some of the nation’s most desirable media outlets. Jamie Burke
Leigh Lezark
Maggie Gyllenhaal
Meredith Ostrom
SYNDICATE also managed red carpet press for a celebrity-filled launch Natasha Poly
event that included appearances by Elton John, Maggie Gyllenhaal, Olivia Palermo
Sir Elton John
Adrien Brody and Elizabeth Hurley.
PrESS hIghLIghTS
Access Hollywood
AM New York
The Daily Front Row
Extra
Forbes.com
Hello! Magazine
InStyle
Quest
SYNDICATE
17. NoBU
PrESS
In Style
US Weekly
People
Access Hollywood
E!
LA Times
Eater.com
Hollywood Reporter
Foxnews.com
EVENTS
SYNDICATE works with the venerable Nobu brand on public relations ‘Damages’ Emmy Celebration with Moet
and marketing for its West Hollywood location in Los Angeles. Duties In Style “Young Hollywood”
Universal Pictures Oscar Celebration
include maintaining a presence in the lifestyle media, creating Levi’s Celebrates “Milk” Oscar Nomination
relationships between key influencers in the entertainment industry
and Nobu, and booking private events related to key periods such as
Emmys and Oscar Week.
SYNDICATE
18. BVLgArI
ATTENDEES
Alessandra Balazs
Amy Sacco
Andrew Saffir
Annabel Vartanian
Caroline Kallback
Cole Miller
Dalia Oberlander
Diana Kloskowski
Emma Snowdon Jones
Francois Kress
Jared Seligman
Nick Mangold
Sabine Heller
SYNDICATE produced an 800-person launch for Bvlgari’s new Diagono Sean Avery
Sport men’s watch collection. Held in the Frank Gehry-designed IAC
headquarters, the event attracted the likes of Sean Avery, Allessandra PrESS hIghLIghTS
Balasz, Amy Sacco and Andrew Saffir as well as press in Blackbook,
Blackbook
Paper Magazine, and Fashion Week Daily. Fashion Week Daily
Guest of a Guest
Paper Magazine
Style.com
SYNDICATE
19. JAgUAr
ATTENDEES
Ashanti
Bijou Phillips
Diddy
Jeremy Piven
Nicky Hilton
Patricia Fields
Regina King
Selma Blair
Zac Posen
PrESS hIghLIghTS
SYNDICATE activated all facets of a brand partnership between Jaguar Gotham
and fashion brand Zac Posen. The designer, known for his glamorous L’Officiel
New York Times
aesthetic and celebrity fan base, created a limited edition driving glove New York Magazine
for the iconic British carmaker. SYNDICATE brokered a retail partnership Paper
People
with Bloomingdales, secured national and international press on the Style.com
collaboration, seeded the gloves with celebrities and managed Jaguar’s Travel + Leisure
Us Weekly
title sponsorship of Posen’s New York Fashion Week presentation The Washington Post
Women’s Wear Daily
including an exclusive afterparty in the Soho Grand Hotel’s penthouse.
SYNDICATE
20. VIrgIN MoBILE
ATTENDEES
Arckid
Arden Wohl
Olympic gold medalist, Bode Miller
Cee-Lo of Gnarls Barkley
Dabney Merver
DJ Cassidy
DJ Diplo
Josh Madden
Liv Tyler
Michael Hilfiger
Mick Rock
The MisShapes
Paz de la Huerta
SYNDICATE produced a 1,000 person MTV Video Music Award afterparty The Rapture
gala for Virgin Mobile at Manhattan’s Gotham Hall. The event featured Royston Langdon
Tim Burton
performances by cutting-edge acts The Rapture, Arckid, The Misshapes, Tinsley Mortimer
Diplo and Gnarls Barkley, while generating over six million media Wafah Dufour
impressions. SYNDICATE’s turnkey service included event PR, celebrity
PrESS hIghLIghTS
outreach, guest list, talent brokering and production management.
Gawker
InStyle
Metro New York
New York Daily News
New York Post
Us Weekly
People
OK!
SYNDICATE
21. LE Book · LAND roVEr
ATTENDEES
Amanda Lepore
Alvin Valley
Benjamin Cho
As Four
Daria Werbowy
Julia Stegner
Julia Restoin Roifeld
Kelly Klein
Mini Anden
Mario Sorrenti
Phillip Bloch
Richie Rich
Roxanne Lowitt
SYNDICATE activated a partnership between Le Book, i-D magazine and Sky Nellor
Land Rover to promote the new Range Rover Sport within New York’s Terry Richardson
high-end fashion and design communities.
PrESS hIghLIghTS
The partnership affiliated Land Rover with the inner circle of fashion AM New York
and design in New York while serving as a personalized introduction Black Book
Fashion Week Daily
to the Range Rover Sport at a celebration of trendsetting title i-D’s Hintmag
25th Anniversary. VIP guests were chauffeured to the event in the i-D
Style.com
new models and offered weekend-long test drives post-event. SYNDICATE Teen Vogue
managed this process as well press outreach, guest list and media for Vanity Fair
Women’s Wear Daily
the event.
SYNDICATE
22. SYNDICATE
49 West 27th Street - 5th Floor
NEW YORK, NY 10001
T 212 226 1717
F 212 226 8880
9000 Sunset Blvd - Suite 1550
LOS ANGELES, CA 90069
T 310 691 8575
F 310 691 5959
INFO@SYNDICATE-NY.COM
WWW.SYNDICATE-NY.COM
