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Tesla:
Challenging dominant industry logic
Learn how to innovate
your business with
Business Model Patterns
“To accelerate the world’s transition
to sustainable transport.”
Mission Statement
The generic automotive manufacturing
business model is simple
WHO is the customer?
People and businesses with individual
t...
Tesla goes further ...
WHO is the customer?

Ecologically aware car drivers

Homeowners, businesses and utilities

Stakeholders interested in ...
Strategy
Build expensive sports car
Reinvest earnings into construction of affordable car
Reinvest in construction of more...
How did Tesla innovate?
Aikido
Electric vehicles were considered
inferior until Tesla built powerful,
desirable cars. In so doing, Tesla
became a ...
Direct Selling
Tesla operates about 260 flagship
stores worldwide. The goal is to expand
retail operations with a company ...
Integrator
Around 800 supercharger stations with
more than 5,100 superchargers top up
Tesla vehicles in minutes. The firm’...
Solution Provider
The company’s first big push into energy
was marked by the introduction of the
Powerwall and the Powerba...
Open Source
Tesla is fully committed to its vision. In
2014, Tesla made its electric vehicle
patents open source – an
unpr...
More information:
www.bmilab.com
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Case study: Tesla business model innovation

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An overview of the business models Tesla employs to revolutionize the automotive industry and maximize profits.

Publié dans : Industrie automobile
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Case study: Tesla business model innovation

  1. 1. Tesla: Challenging dominant industry logic Learn how to innovate your business with Business Model Patterns
  2. 2. “To accelerate the world’s transition to sustainable transport.” Mission Statement
  3. 3. The generic automotive manufacturing business model is simple WHO is the customer? People and businesses with individual transportation needs HOW is value created? • Manufacture of complete transport solutions through collaboration with various partners • Distribution of vehicles via third parties WHAT is the solution? Transportation from A-to-B with motorized vehicles WHY is it commercially viable? Price per vehicle unit based on custom- equipped add-on features
  4. 4. Tesla goes further ...
  5. 5. WHO is the customer?  Ecologically aware car drivers  Homeowners, businesses and utilities  Stakeholders interested in increasing their use of renewable energy HOW is the value created? • Own branch stores • Network of well-placed charging stations • Close customer relationship to meet specific needs WHAT is the solution? • Clean energy ecosystems • Sustainable batteries for homes and businesses as well as self-driven electric cars WHY is it commercially viable? • Sales of sustainable energy units • When fully operational by 2020, Tesla’s Gigafactory will decrease battery cost by 30% Tesla’s business model is more complex
  6. 6. Strategy Build expensive sports car Reinvest earnings into construction of affordable car Reinvest in construction of more affordable car Simultaneously provide zero-emission charging options
  7. 7. How did Tesla innovate?
  8. 8. Aikido Electric vehicles were considered inferior until Tesla built powerful, desirable cars. In so doing, Tesla became a successful leader in green tech.
  9. 9. Direct Selling Tesla operates about 260 flagship stores worldwide. The goal is to expand retail operations with a company target production volume of 500,000 vehicles by 2018.
  10. 10. Integrator Around 800 supercharger stations with more than 5,100 superchargers top up Tesla vehicles in minutes. The firm’s Gigafactory is powered by 100% renewable energy.
  11. 11. Solution Provider The company’s first big push into energy was marked by the introduction of the Powerwall and the Powerbank. Tesla further acquired SolarCity to provide efficient solar roofs.
  12. 12. Open Source Tesla is fully committed to its vision. In 2014, Tesla made its electric vehicle patents open source – an unprecedented move for a for-profit company.
  13. 13. More information: www.bmilab.com

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