Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

How to Design and Implement Superior Business Models

610 vues

Publié le

What is business model innovation.
Why it matters for established companies.
The obstacles to BMI within established companies.
A methodology to successfully design new BM.
Implementation and testing.

Publié dans : Business
  • You can hardly find a student who enjoys writing a college papers. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. Fortunately for students, there are many offers nowadays which help to make this process easier. The best service which can help you is ⇒ www.WritePaper.info ⇐
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • If you’re looking for a great essay service then you should check out ⇒ www.HelpWriting.net ⇐. A friend of mine asked them to write a whole dissertation for him and he said it turned out great! Afterwards I also ordered an essay from them and I was very happy with the work I got too.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Just got my check for $500 ✔✔✔ https://t.cn/A6ybKmr1
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Sie können Hilfe bekommen bei ⇒ www.WritersHilfe.com ⇐. Erfolg und Grüße!
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

How to Design and Implement Superior Business Models

  1. 1. BREAKING THE DOMINANT LOGIC How to design and implement superior business models in an established company Felix Hofmann, CEO of BMI Lab AG, Sept 18, 2019 1
  2. 2. The BMI Lab 2 The BMI Lab (Business Model Innovation Lab) is a spin-off of the Institute of Technology Management at the University of St.Gallen. We believe that tomorrow's businesses need sustainable business models and advanced innovation capabilities. Peter Brugger
  3. 3. What is business model innovation Why it matters for established companies Six obstacles to BMI in established companies I’ll leave you with: • A methodology to successfully design and test new business models 3 Agenda
  4. 4. The “Wait-and-See- Problem”
  5. 5. 5 Toys R Us faces bankruptcy, putting 3200 jobs at risk The Guardian, Feb 23, 2018
  6. 6. 6
  7. 7. 7 Toys 'R' Us has accused Amazon.com of breaking the contract that gave Toys 'R' Us the right to be the exclusive toy and game seller on Amazon's site.
  8. 8. 8 “If you don't cannibalize yourself, someone else will.” Steve Jobs
  9. 9. Why is it so Hard to Innovate an Existing Business? 9
  10. 10. Challenge #1 Lack of Urgency
  11. 11. Challenge #2 Thinking in Business Models
  12. 12. 13 Definition Business Model Innovation – The Magic Triangle < Value Propositio n Revenue Model Value Chain What? How?Why? Who? Why is it profitable? What do you offer to the customer? Who is your target customer (segment)? How is the value proposition created?
  13. 13. A Holistic Innovation Approach 14 “Business Model Innovation means changing at least two of a business model’s dimensions.”
  14. 14. Challenge #3 Disrupting the Dominant Industry Logic 15
  15. 15. Revenue 2006: EUR 400 m Revenue 2012: EUR 500 m 16 CEWE DIGITAL Digital Analog
  16. 16. Challenge #4 Missing Systematic Approach 17
  17. 17. 5 years of intensive research – Detailed analysis of more than 250 successful business model innovations in the last 50 years
  18. 18. 19 BMI Pattern Cards
  19. 19. 20 Business Model Pattern «Razor and Blade» Apple iTunes Nestlé Nespresso Nestlé Special.T Nestlé BabyNes Gillette Hewlett- Packard Standard Oil Company Based on product + consumables 1880 1904 1984 1986 2003 2010 2012
  20. 20. Challenge #5 Commitment for Long- term Success 21
  21. 21. Example Mibelle Group 22
  22. 22. The Mibelle Group is the third-largest force in the European proprietary brand market and part of the MIGROS Group. Serving the largest Swiss retailer MIGROS, the company is a full-service customer brand manufacturer. The Company
  23. 23. Workshops with BMI Lab BMI Lab guided Mibelle through the Initiation, Ideation and Integration phases of the Business Model Navigator and provided coaching during Implementation.
  24. 24. This process resulted in 19 business model ideas. Business model concepts Six of these ideas were chosen to be developed into business model concepts. Business model ideas Ideation Process
  25. 25. By providing an online laundry service, Tick offers a convenient solution including • pick-up, • cleaning as well as • delivery of clothes. 26 What was Different With This Idea?
  26. 26. 27 Joelle
  27. 27. 28 66 Practices to Develop Innovation Culture Agility Inspiration Motivation Alignment Transparency Empowerment The Innovation Culture NavigatorTM
  28. 28. Challenge #6 Resource Allocation 29
  29. 29. 90% 30 90% of all startups fail. Source: „Startup Genome Report 1 Why Startups Succeed" 90% of ideas change until success: Source: Bhide, A.V. (2000). The Origin and Evolution of New Business. Percentage of Startups That Fail
  30. 30. BMI: Affordable Loss Management: Expected Return 31 ? ? Affordable Loss
  31. 31. 1. Required Profits 2. Required Revenues 3. Number of Units 4. Marketing Budget 5. Other Direct Costs Return on Sales? Price? CAC? Cost Buffer 7. Anticipated Costs 6. Indirect Costs 2. Allowable Costs Reverse Financials are based on Discovery-Driven-Planning developed by Rita Gunther McGrath and Ian C. MacMillan Reverse Financials
  32. 32. Challenge #7 Evidence-based Decision Making 33
  33. 33. 90% 90% 34 90% of all startups fail. Source: „Startup Genome Report 1 Why Startups Succeed” 2014 90% of ideas change until success: Source: Bhide, A.V. (2000). The Origin and Evolution of New Business. Percentage of Startups That Pivot
  34. 34. Business Model InnovationManagement 35 Flexible Goals
  35. 35. 36 Business Model Testing Cycle
  36. 36. 37 Testing Cards
  37. 37. Our Methodology
  38. 38. St.Gallen Business Model NavigatorTM DESIGN REALIZATIO NImplementatio n Test the business model Test Adapt Try and Learn Market Introduction Iteration Initiation Analyze the ecosystem Players Change Drivers Ideation Adopt the patterns Iteration Similarity Confrontation 55+ Patterns Integration Detail the business model I d e a s e l e c t i o n Internal Consistency External Consistency Iteration What? How?Why? Who? Old Business Model What? How?Why? Who? Old Business Model What? How?Why? Who? New Business Model 39
  39. 39. 40 Superior Business Models 1 High Low External Scalability Low High Internal Scalability 1 3 St. Moritz Skiing Resort Steinway & Sons 2 2 3 Uber Zalando PAN AM Stanford Online DB Navigator iPhone Google Search 1. Pick a Big and Growing Market 2. Think of Market Constraints 3. Target the Right Customers 4. Do Something That is Relevant 5. Use External Resources 6. Develop and Monitor a Virtuous Cycle 7. Add Virality to Your Business Model 8. Use Algorithms and Automation 9. Find the Right People to Scale
  40. 40. Outlook
  41. 41. • Deep dive into tools (Patten Cards, Reverse Financials, Testing Cards etc.) • Scalability of Business Models and Platforms • Business Model Testing • How to Manage Innovation Culture • Sustainable and Circular Business Models … let me know what topic you’d prefer! 42 Upcoming Webinars
  42. 42. • https://bmilab.com/workshops • München, 7 & 8 November 2019, Deutsch • St.Gallen, 19 & 20 November 2019, English Super Early Bird Price (€1800 2200) available until September 27, 2019 43 Upcoming Workshops and Q&A
  43. 43. Contact Me & Learn More 44 bmilab.com https://www.linkedin.com/in/felixhofmann1/

×