7. A case study
Imagine that the founder of Amazon.com is
thinking about acquiring a media company.
He needs to make a presentation to his
board explaining what innovations from
Amazon.com he’ll apply (one way or
another) to the media venture. The
presentation is later today. He’s given your
team 20 minutes to come up with your best
ideas.
17. Audiotext Problem
• The phone number we chose – 499-4949 – is a
popular number because of the California
Gold Rush of 1849
• But that number also signifies “everlasting
death” in Chinese Numerology (not the ideal
number for investors to rely on in checking
their holdings!)
21. What’s remained the same
• People need news
• People need info about products & services
• People care about one another
• People care about their community
22. What’s changed:
• People are sources & distributors of news
• People are sources & distributors of
product info
• People use media to express their interest
in one another
• People use media to improve their
community
40. How journalists can use Twitter
• Seek info as you begin your reporting
(note New York Times example)
• Stay connected with sources (create a Twitter
list like imimtwitter13 list – public or private)
• Find & capture reaction (great for events where
lots of people showed up but scattered)
• Use Topsy to search old (3-4 years) Tweets
• Twitter critical to your post-publication strategy
44. Basic business models
• The tension between reach & revenue
– Advertising revenue
– Subscription revenue
• Crowdfunding (Krautreporter, etc.)
• Membership plans
• Do journalism – but sell something else
45. Your project, revised
• Create a new post at
http://imim2013.wordpress.com/
Your Name revised: headline
Sharpen your framing of the various categories –
audience, audience problem, innovation project,
etc. etc.
