1. Put anything on your baby registry
from any store.
2013 Fall Media Kit

2. We Believe
Our mission at BabyList is to make baby
registries more personal and less overwhelming.
We believe in providing an inspiring, creative and
memorable environment for new moms to
discover everything they need for their baby. To
this end, BabyList will only promote and
recommend partner brands that we believe
represent a fit.
www.babyli.st

3. People are Talking
“Mom entrepreneurs are going to eat your lunch.”
also featured…
“BabyList works with any online
store – including Amazon and
Etsy. It’s one of the easiest to
read, easiest to use…”
“We are using a universal registry
site called BabyList – so
convenient!”
- Lindsay Sloane, Actress
“BabyList is the perfect way
to register for all the stuff you
want without being tied to the
selection at a single shop.”
“Save yourself the hassle
and the mini anxiety attack
at Babies ‘R Us and take
your time building your
registry with BabyList.”
www.babyli.st

4. About BabyList
BabyList CEO and founder Natalie Gordon
realized the need for BabyList while pregnant
with her son, Max. She knew exactly what she
wanted on her baby registry – pet sitting, an ecofriendly diaper service, and recommendations
based on her preferences. But no existing
registry fit her needs.
So, she set out to create a better baby registry,
and BabyList launched just 2 weeks before her
son was born!
Funded by 500 startups, BabyList is the only
baby registry that lets parents add any item from
any store, helping families ask for exactly what
they need. BabyList makes the registry
experience more personal and less overwhelming
– because building your baby registry should be
fun!
www.babyli.st

5. BabyList Stats
6,000+
active users
each month
22,000+
77,000+
social media
followers
unique visitors
each month
57%
email open rate
13%
450,000+
page views
each month
click through rate
www.babyli.st

6. Grow With Us
And our users LOVE us.
When asked, “How likely are you to recommend BabyList to a friend?”
83% answered with a 9+ (Net Promoter Score of 78)
www.babyli.st

7. BabyList Mobile App
The millennial generation of parents
browses and shops from their phones.
Now, creating a BabyList registry is at their
fingertips, too.
Launched in October 2013, the BabyList
app gained over 1,000 active users in its
first week in the App Store.
Showcase your products with rich mobile
content by adding photos or videos on our
Baby Registry Guide – the first stop for
parents registering with the BabyList app.
www.babyli.st

8. Inspiration Showcase
BabyList Inspiration Registries do just that –
inspire. This is where most parents land when
they begin building their baby registry, hoping to
find expert advice on what to buy and where.
Showcase items are our most frequently
registered items across the site, and we’ll help
you build a showcase registry that reflects the
unique personality of your store or brand.
Showcase gives you an entire inspiration registry
to curate with your products.
Showcase Mini allows you to add 3 products of
your choice to any existing registry.
Showcase Solo lets you share one amazing
product.
www.babyli.st

9. Registry Checklist
Our Personalized Baby Registry Checklist
is the only truly custom checklist out there.
New parents take a quiz that collects
details including zip code, budget,
parenting styles and more.
Want to reach green moms? Metropolitan
parents? Breast feeding or cloth diapering
moms?
We can reach your exact customer base –
exactly when they’re looking to buy. As of
October 2013, we’re sending out 1k-2k
checklists each month.
www.babyli.st

10. Targeted Email Marketing
Target over 24,000 BabyList users past
and present based on due date, location,
income, parenting styles, and products
already added to their baby registry.
We’ll work to perfectly pair your product or
service with what we have brewing for our
new parents, so you can enjoy our 57%
open rate as much as we do.
We also have opportunities to partner with
the fabulous Pregnant Chicken weekly
email list, with over 17k emails sent each
week.
www.babyli.st

11. BabyList Blog
Through the BabyList blog, we’re able to
share useful and inspiring content with a
captive audience of expecting families.
Have a topic you’d like to share? Want to
create a brand-friendly post? Have some
extra product and want to stage a
giveaway? We’d love to have you!
And to bring even more attention to our
sponsored posts, we use our social
media following to drive pregnant
mommas both to our pages and to yours.
www.babyli.st

12. Most Importantly
BabyList only promotes and recommends brands aligned with our values.
Our brand partnerships are just that – partnerships. BabyList is as
committed to your return on investment (ROI) as you are.
Why?
Because we’re in this for the same reason you are: to make the lives of
new parents and newborns even more inspiring.
Brittany Murlas, Business Development
brittany@babyli.st
pinterest.com/babylist
facebook.com/babylist
twi5er.com/baby_list
www.babyli.st