Common UX Pitfalls

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This is the presentation I gave at the St. Louis Day of .Net conference. Having a dedicated User Experience Designer on projects is still a rare thing for many teams. In many cases, the creative churns out a design, an analyst specs it out, and a developer is then tasked to build it. During this session, I’ll go over many common pitfalls that can negatively impact a users experience, and offer arguments that the audience can then use to challenge the creative or analyst to rethink the design.

Design Technology

Common UX
Pitfalls

Brad Nunnally - @bnunnally #UXPitFalls

What Kind of Pitfalls?

Brad Nunnally - @bnunnally #UXPitFalls

Make You Wanna...

Brad Nunnally - @bnunnally #UXPitFalls

Where’s the trendy
Designer?

Brad Nunnally - @bnunnally #UXPitFalls

Where’s the Easy
Button?

Brad Nunnally - @bnunnally #UXPitFalls

Simple Task Right?

Brad Nunnally - @bnunnally #UXPitFalls

Simple Task Right?
Step 1: Go To Travel Website
Type Location - Airport Code?
Type Destination - Airport Code?
Pick Dates - Departure & Return
Pick Flight Time Ranges
Pick Number of Passengers
Pick Seat Type - What’s the diﬀerence?
Nonstop? Maybe
Find Hotels Also?

Brad Nunnally - @bnunnally #UXPitFalls

YOU CAN PREVENT
FOREST FIRES
UX PITFALLS

Brad Nunnally - @bnunnally #UXPitFalls

Develop a UX Filter

Brad Nunnally - @bnunnally #UXPitFalls

Caught Early
=
More $$$

Brad Nunnally - @bnunnally #UXPitFalls

Call Bullshit!

Brad Nunnally - @bnunnally #UXPitFalls

Two Main Categories

Brad Nunnally - @bnunnally #UXPitFalls

Low-Hanging Fruit

Brad Nunnally - @bnunnally #UXPitFalls

Bad Search

Brad Nunnally - @bnunnally #UXPitFalls

Improving Search
Don’t get cute with the search box
Build trust Into the results
Apply meaningful ﬁlters
Index content based on user’s frame of
reference
Help the user out

Brad Nunnally - @bnunnally #UXPitFalls

Bad Navigation

Brad Nunnally - @bnunnally #UXPitFalls

Improving Navigation
Understands user’s preferred
organization scheme
Use natural language
Descriptive labeling
Add appropriate iconography
Perform a Card Sort Activity

Brad Nunnally - @bnunnally #UXPitFalls

Readability

Brad Nunnally - @bnunnally #UXPitFalls

Making It Readable
Hire a Copywriter/Tech Writer
Use appropriate contrast
Minimum Font size of 11px
Use appropriate line length
Usability test your content

Brad Nunnally - @bnunnally #UXPitFalls

Violate Gestalt

Brad Nunnally - @bnunnally #UXPitFalls

Getting Gestalt Right
Follow the basic principles
Improve Alignment
Use a baseline grid system
Trust in the eye
Use Visual Design Guidelines

Brad Nunnally - @bnunnally #UXPitFalls

Conceptual Design
Problems

Brad Nunnally - @bnunnally #UXPitFalls

Bad Interaction
Design Frameworks

Brad Nunnally - @bnunnally #UXPitFalls

Prevention
Getting Frameworks Right
User Research
Competitive Analysis
Contextual Inquiry
Heuristic Evaluation
Prototype Design and Testing
Use Framework and Pattern Libraries

Brad Nunnally - @bnunnally #UXPitFalls

Poor
Information Design

Brad Nunnally - @bnunnally #UXPitFalls

Prevention
Meaningful Information Delivered
User Research
Content Audit
Web Analytics
A/B Testing
Maintain a Content Inventory
Generate a Content Strategy
Develop a Content Layer

Brad Nunnally - @bnunnally #UXPitFalls

Accessibility

Brad Nunnally - @bnunnally #UXPitFalls

Prevention
Making Accessible To All
User Research
Usability Test with the disabled
Perform a Accessibility Audit
Conform to Section 508 Compliance
Follow WCAG Standards

Brad Nunnally - @bnunnally #UXPitFalls

Avoiding The Pits

Brad Nunnally - @bnunnally #UXPitFalls

Involve Users! Duh!

Brad Nunnally - @bnunnally #UXPitFalls

Role Play

Brad Nunnally - @bnunnally #UXPitFalls

Collaborate

Brad Nunnally - @bnunnally #UXPitFalls

Use Patterns

Brad Nunnally - @bnunnally #UXPitFalls

Warning on Patterns

Brad Nunnally - @bnunnally #UXPitFalls

Understand UX

Brad Nunnally - @bnunnally #UXPitFalls

Reading List
Some Midnight Reading
Don’t Make Me Think
Sketching User Experiences
Simple and Usable
Forms That Work
Web Form Design
Inmates Are Running The Asylum

Brad Nunnally - @bnunnally #UXPitFalls

Brad Nunnally
Sr User Experience Designer
Email - brad.nunnally@perﬁcient.com
Twitter - @bnunnally
Blog - http://www.bradsramblings.com
SpeakerRate - http://spkr8.com/t/8110

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Common UX Pitfalls

1. Common UX Pitfalls Brad Nunnally - @bnunnally #UXPitFalls

2. What Kind of Pitfalls? Brad Nunnally - @bnunnally #UXPitFalls

3. Make You Wanna... Brad Nunnally - @bnunnally #UXPitFalls

4. Where’s the trendy Designer? Brad Nunnally - @bnunnally #UXPitFalls

5. Where’s the Easy Button? Brad Nunnally - @bnunnally #UXPitFalls

6. Simple Task Right? Brad Nunnally - @bnunnally #UXPitFalls

7. Simple Task Right? Step 1: Go To Travel Website Type Location - Airport Code? Type Destination - Airport Code? Pick Dates - Departure & Return Pick Flight Time Ranges Pick Number of Passengers Pick Seat Type - What’s the diﬀerence? Nonstop? Maybe Find Hotels Also? Brad Nunnally - @bnunnally #UXPitFalls

8. YOU CAN PREVENT FOREST FIRES UX PITFALLS Brad Nunnally - @bnunnally #UXPitFalls

9. Develop a UX Filter Brad Nunnally - @bnunnally #UXPitFalls

10. Caught Early = More $$$ Brad Nunnally - @bnunnally #UXPitFalls

11. Call Bullshit! Brad Nunnally - @bnunnally #UXPitFalls

12. Two Main Categories Brad Nunnally - @bnunnally #UXPitFalls

13. Low-Hanging Fruit Brad Nunnally - @bnunnally #UXPitFalls

14. Bad Search Brad Nunnally - @bnunnally #UXPitFalls

15. Brad Nunnally - @bnunnally #UXPitFalls

16. Brad Nunnally - @bnunnally #UXPitFalls

17. Brad Nunnally - @bnunnally #UXPitFalls

18. Brad Nunnally - @bnunnally #UXPitFalls

19. Brad Nunnally - @bnunnally #UXPitFalls

20. Brad Nunnally - @bnunnally #UXPitFalls

21. Brad Nunnally - @bnunnally #UXPitFalls

22. Improving Search Don’t get cute with the search box Build trust Into the results Apply meaningful ﬁlters Index content based on user’s frame of reference Help the user out Brad Nunnally - @bnunnally #UXPitFalls

23. Bad Navigation Brad Nunnally - @bnunnally #UXPitFalls

24. Brad Nunnally - @bnunnally #UXPitFalls

25. Brad Nunnally - @bnunnally #UXPitFalls

26. Brad Nunnally - @bnunnally #UXPitFalls

27. Brad Nunnally - @bnunnally #UXPitFalls

28. Improving Navigation Understands user’s preferred organization scheme Use natural language Descriptive labeling Add appropriate iconography Perform a Card Sort Activity Brad Nunnally - @bnunnally #UXPitFalls

29. Readability Brad Nunnally - @bnunnally #UXPitFalls

30. Brad Nunnally - @bnunnally #UXPitFalls

31. Brad Nunnally - @bnunnally #UXPitFalls

32. Brad Nunnally - @bnunnally #UXPitFalls

33. Brad Nunnally - @bnunnally #UXPitFalls

34. Making It Readable Hire a Copywriter/Tech Writer Use appropriate contrast Minimum Font size of 11px Use appropriate line length Usability test your content Brad Nunnally - @bnunnally #UXPitFalls

35. Violate Gestalt Brad Nunnally - @bnunnally #UXPitFalls

36. Brad Nunnally - @bnunnally #UXPitFalls

37. Brad Nunnally - @bnunnally #UXPitFalls

38. Brad Nunnally - @bnunnally #UXPitFalls

39. Brad Nunnally - @bnunnally #UXPitFalls

40. Brad Nunnally - @bnunnally #UXPitFalls

41. Brad Nunnally - @bnunnally #UXPitFalls

42. Getting Gestalt Right Follow the basic principles Improve Alignment Use a baseline grid system Trust in the eye Use Visual Design Guidelines Brad Nunnally - @bnunnally #UXPitFalls

43. Conceptual Design Problems Brad Nunnally - @bnunnally #UXPitFalls

44. Bad Interaction Design Frameworks Brad Nunnally - @bnunnally #UXPitFalls

45. Brad Nunnally - @bnunnally #UXPitFalls

46. Brad Nunnally - @bnunnally #UXPitFalls

47. Brad Nunnally - @bnunnally #UXPitFalls

48. Prevention Getting Frameworks Right User Research Competitive Analysis Contextual Inquiry Heuristic Evaluation Prototype Design and Testing Use Framework and Pattern Libraries Brad Nunnally - @bnunnally #UXPitFalls

49. Poor Information Design Brad Nunnally - @bnunnally #UXPitFalls

50. Brad Nunnally - @bnunnally #UXPitFalls

51. Brad Nunnally - @bnunnally #UXPitFalls

52. Brad Nunnally - @bnunnally #UXPitFalls

53. Prevention Meaningful Information Delivered User Research Content Audit Web Analytics A/B Testing Maintain a Content Inventory Generate a Content Strategy Develop a Content Layer Brad Nunnally - @bnunnally #UXPitFalls

54. Accessibility Brad Nunnally - @bnunnally #UXPitFalls

55. Brad Nunnally - @bnunnally #UXPitFalls

56. Brad Nunnally - @bnunnally #UXPitFalls

57. Brad Nunnally - @bnunnally #UXPitFalls

58. Prevention Making Accessible To All User Research Usability Test with the disabled Perform a Accessibility Audit Conform to Section 508 Compliance Follow WCAG Standards Brad Nunnally - @bnunnally #UXPitFalls

59. Avoiding The Pits Brad Nunnally - @bnunnally #UXPitFalls

60. Involve Users! Duh! Brad Nunnally - @bnunnally #UXPitFalls

61. Brad Nunnally - @bnunnally #UXPitFalls

62. Role Play Brad Nunnally - @bnunnally #UXPitFalls

63. Collaborate Brad Nunnally - @bnunnally #UXPitFalls

64. Use Patterns Brad Nunnally - @bnunnally #UXPitFalls

65. Warning on Patterns Brad Nunnally - @bnunnally #UXPitFalls

66. Understand UX Brad Nunnally - @bnunnally #UXPitFalls

67. Brad Nunnally - @bnunnally #UXPitFalls

68. Reading List Some Midnight Reading Don’t Make Me Think Sketching User Experiences Simple and Usable Forms That Work Web Form Design Inmates Are Running The Asylum Brad Nunnally - @bnunnally #UXPitFalls

69.

70. Brad Nunnally Sr User Experience Designer Email - brad.nunnally@perﬁcient.com Twitter - @bnunnally Blog - http://www.bradsramblings.com SpeakerRate - http://spkr8.com/t/8110

Common UX Pitfalls

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