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See What I Mean
The Language of the Body
Brad Nunnally
UX Solution Architect | Perficient XD
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Gone Hollywood
@bnunnally
SxSW 2015
Glimpse The Soul
@bnunnally
SxSW 2015
State of Mind
@bnunnally
SxSW 2015
Albert Mehrabian found that the 

total impact of a message is about 

7 percent verbal (words only)
...
@bnunnally
SxSW 2015
A Reflection of Self
@bnunnally
SxSW 2015
Express
Feelings
@bnunnally
SxSW 2015
Decisions
SCIENCE shows that a
decision is made up to
7 seconds before the
decision has been
verbally...
@bnunnally
SxSW 2015
Predictions
@bnunnally
SxSW 2015
Why Should Designers Care?
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Seeing Signals
‣ Allows you to ask smarter
questions
‣ Aware of sensitive topics
‣ Predicting when yo...
@bnunnally
SxSW 2015
Collaboration
@bnunnally
SxSW 2015
Present
Yourself
@bnunnally
SxSW 2015
Bad News…
@bnunnally
SxSW 2015
Disagreement…
@bnunnally
SxSW 2015
Agreement
@bnunnally
SxSW 2015
Voiceless
Participants
@bnunnally
SxSW 2015
What are the signs?
@bnunnally
SxSW 2015
Openness
@bnunnally
SxSW 2015
Trust &
Acceptance
‣ Acceptance of an idea or
person
‣ Signal of openness and
trustworthiness
‣ Offer...
@bnunnally
SxSW 2015
Presenting
Core
‣ Feeling Safe & Secure
‣ Making presences feel known
‣ Showing excitement
@bnunnally
SxSW 2015
Confidence
‣ Confidence in oneself
‣ Standing one’s ground
‣ Increasing Personal Space
@bnunnally
SxSW 2015
Closed Off
@bnunnally
SxSW 2015
Aggressiveness
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Uncomfortable
@bnunnally
SxSW 2015
Defensive
‣ Attempting to reassure oneself
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeabl...
@bnunnally
SxSW 2015
Desire for
Privacy
‣ Get distance from others
‣ Showing a sense of insecurity
‣ Close minded
@bnunnally
SxSW 2015
Handshakes
@bnunnally
SxSW 2015
Face
@bnunnally
SxSW 2015
Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are
using memory or imagination
...
@bnunnally
SxSW 2015
Nose
‣ Flaring shows discomfort or
displeasure
‣ Coloring indicates emotional state
‣ Pinching or rub...
@bnunnally
SxSW 2015
Mouth
‣ Pursed lips signal displeasure or
frustration
‣ Biting lips or cheeks is a sign of
anxious fe...
@bnunnally
SxSW 2015
The
Body
@bnunnally
SxSW 2015
Cowboy
‣ Sizing up another person
‣ Generally an aggressive
stance
‣ Looking to establish their
prese...
@bnunnally
SxSW 2015
Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current
conversation
‣ Broadcasting a sense...
@bnunnally
SxSW 2015
Edge of Seat
‣ Passionate or excited about
what’s going on
‣ Ready to take action
@bnunnally
SxSW 2015
Cultural
Differences
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Universal Signs
@bnunnally
SxSW 2015
http://www.paulekman.com/universal-facial-expressions/
@bnunnally
SxSW 2015
Different Meanings
@bnunnally
SxSW 2015
Physical
Expressions
@bnunnally
SxSW 2015
Game Time!
@bnunnally
SxSW 2015
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guest’s general demeanor
‣ Guests can onl...
Happy Sad
Giddy Tired
@bnunnally
SxSW 2015
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Guests can only...
@bnunnally
SxSW 2015
So What?
@bnunnally
SxSW 2015
Take Aways
‣ Reading body language is a
good soft skill for designers and
researchers
‣ Context MATTE...
@bnunnally
SxSW 2015
How Do You
Practice
Reading?
@bnunnally
SxSW 2015
Watch
Yourself
@bnunnally
SxSW 2015
Watch Others
@bnunnally
SxSW 2015
Ask…
If Appropriate
@bnunnally
SxSW 2015
Mimicking
@bnunnally
SxSW 2015
Read Up
@bnunnally
SxSW 2015
Start Acting
Thank You!
Brad Nunnally
UX Solution Architect
Perficient XD
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
Site ...
See What I Mean: The Language of the Body
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See What I Mean: The Language of the Body

As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It's been said that our bodies tell us what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them.

It's important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away.

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See What I Mean: The Language of the Body

  1. See What I Mean The Language of the Body Brad Nunnally UX Solution Architect | Perficient XD @bnunnally SxSW 2015
  2. @bnunnally SxSW 2015
  3. @bnunnally SxSW 2015 Gone Hollywood
  4. @bnunnally SxSW 2015 Glimpse The Soul
  5. @bnunnally SxSW 2015 State of Mind
  6. @bnunnally SxSW 2015 Albert Mehrabian found that the 
 total impact of a message is about 
 7 percent verbal (words only) and 38 percent vocal
 (including tone, inflection, and other sounds) and 
 55 percent nonverbal.
  7. @bnunnally SxSW 2015 A Reflection of Self
  8. @bnunnally SxSW 2015 Express Feelings
  9. @bnunnally SxSW 2015 Decisions SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.
  10. @bnunnally SxSW 2015 Predictions
  11. @bnunnally SxSW 2015 Why Should Designers Care?
  12. @bnunnally SxSW 2015
  13. @bnunnally SxSW 2015 Seeing Signals ‣ Allows you to ask smarter questions ‣ Aware of sensitive topics ‣ Predicting when you might risk breaking trust
  14. @bnunnally SxSW 2015 Collaboration
  15. @bnunnally SxSW 2015 Present Yourself
  16. @bnunnally SxSW 2015 Bad News…
  17. @bnunnally SxSW 2015 Disagreement…
  18. @bnunnally SxSW 2015 Agreement
  19. @bnunnally SxSW 2015 Voiceless Participants
  20. @bnunnally SxSW 2015 What are the signs?
  21. @bnunnally SxSW 2015 Openness
  22. @bnunnally SxSW 2015 Trust & Acceptance ‣ Acceptance of an idea or person ‣ Signal of openness and trustworthiness ‣ Offering up something
  23. @bnunnally SxSW 2015 Presenting Core ‣ Feeling Safe & Secure ‣ Making presences feel known ‣ Showing excitement
  24. @bnunnally SxSW 2015 Confidence ‣ Confidence in oneself ‣ Standing one’s ground ‣ Increasing Personal Space
  25. @bnunnally SxSW 2015 Closed Off
  26. @bnunnally SxSW 2015 Aggressiveness ‣ Seeking Dominance or Control ‣ Seeking Resolution ‣ Uncomfortable
  27. @bnunnally SxSW 2015 Defensive ‣ Attempting to reassure oneself ‣ Protecting their “core” ‣ Feels threatened ‣ Disagreeable ‣ Tense and closed off ‣ Feeling anxious or rejected
  28. @bnunnally SxSW 2015 Desire for Privacy ‣ Get distance from others ‣ Showing a sense of insecurity ‣ Close minded
  29. @bnunnally SxSW 2015 Handshakes
  30. @bnunnally SxSW 2015 Face
  31. @bnunnally SxSW 2015 Eyes ‣ Pupils signal honesty or deceit ‣ Direction indicates if they are using memory or imagination ‣ Corners show authenticity ‣ Blinking shows level of comfort
  32. @bnunnally SxSW 2015 Nose ‣ Flaring shows discomfort or displeasure ‣ Coloring indicates emotional state ‣ Pinching or rubbing are signs of doubt ‣ Or needing to sneeze ‣ Wrinkling conveys a sense of distaste
  33. @bnunnally SxSW 2015 Mouth ‣ Pursed lips signal displeasure or frustration ‣ Biting lips or cheeks is a sign of anxious feelings ‣ Twitching indicates cynicism or disbelief ‣ Smile, mixed bag of meanings ‣ Full, Half, Smirk, etc
  34. @bnunnally SxSW 2015 The Body
  35. @bnunnally SxSW 2015 Cowboy ‣ Sizing up another person ‣ Generally an aggressive stance ‣ Looking to establish their presence
  36. @bnunnally SxSW 2015 Hands & Head ‣ Ready to “take the floor” ‣ Disengaged from current conversation ‣ Broadcasting a sense of confidence
  37. @bnunnally SxSW 2015 Edge of Seat ‣ Passionate or excited about what’s going on ‣ Ready to take action
  38. @bnunnally SxSW 2015 Cultural Differences
  39. @bnunnally SxSW 2015
  40. @bnunnally SxSW 2015 Universal Signs
  41. @bnunnally SxSW 2015 http://www.paulekman.com/universal-facial-expressions/
  42. @bnunnally SxSW 2015 Different Meanings
  43. @bnunnally SxSW 2015 Physical Expressions
  44. @bnunnally SxSW 2015 Game Time!
  45. @bnunnally SxSW 2015 Charades!! ‣ 1 Host ‣ 4 “Guests” ‣ Host needs to guess each Guest’s general demeanor ‣ Guests can only communicate non-verbally
  46. Happy Sad Giddy Tired
  47. @bnunnally SxSW 2015 Charades!! ‣ 1 Host ‣ 4 “Guests” ‣ Host needs to guess each Guests general demeanor ‣ Guests can only communicate non-verbally
  48. @bnunnally SxSW 2015 So What?
  49. @bnunnally SxSW 2015 Take Aways ‣ Reading body language is a good soft skill for designers and researchers ‣ Context MATTERS! Sometimes someone might just be a little cold ‣ Don’t focus on a single signal, but focus on all of them
  50. @bnunnally SxSW 2015 How Do You Practice Reading?
  51. @bnunnally SxSW 2015 Watch Yourself
  52. @bnunnally SxSW 2015 Watch Others
  53. @bnunnally SxSW 2015 Ask… If Appropriate
  54. @bnunnally SxSW 2015 Mimicking
  55. @bnunnally SxSW 2015 Read Up
  56. @bnunnally SxSW 2015 Start Acting
  57. Thank You! Brad Nunnally UX Solution Architect Perficient XD Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com Designing The Conversation Techniques for Successful Facilitation Find it on Amazon

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