Revenue Model Options curated by
@arnevbalen 27 flickr cc 59937401@N07 boardofinnovation.com B2C

Download all files for free:
www.boardofinnovation.com/FindNewRevenue Rules of the game: • Start from a concrete idea • Continue until you are at a location where you have been already (vicious cycle!) • Check all answers before choosing a path • Don’t judge yet, seriously! Do you think your users could feel uncomfortable if all their friends know that they use your product/service ? Does your product/service remember previous use of a user? (eg. memory card) Can the user receive a higher status by using the product? 1. Early Exit 2.Tip jar/donation3. Barter 4. Freemium 6. Vanity/ Reputation 7. Loss/Aversion 8. Privacy/ Anonymity 9. Mystery/Surprises 16. Data Resell 20. Leasing 21. Pay-per-use 5. Pay-what-you- want 10. Convenience/ Shortcuts 11. Helping peers/ Gifts 12. Exclusivity/ Limited Availability 22. Fractional Ownership Free! For the user. Paid! The user = Client Third party pays the bills Monetization driver (How to cash in) 18. Flat rate (one-time-fee) 19. Subscription (time related) 13. Get one - Give one 14. Advertising Do you want to offer a product/service to people that can't afford it? Would users value the possibility to share the product with their peers? Would the status only be relevant amongst the user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Answer quick! What comes to mind first is the right answer. Here we go: Will the majority of users pay for your product? Will users have to give their personal details in order to use your product/service? Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. 23. Crowdfunding Do you want the user to own the product once they pay? Would you like proof of interest from your users before you launch? Do you think the user might have trouble paying the entire product at once? Do your users want to pay every time they use your product/service? Yes! Damn right about that! We will launch anyway! Yes! Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! Nope! Yes! No, let's give it for free! Yes! Maybe It's not about the ability to pay. I'm just not sure if everyone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! Check! Ads, are you crazy? Not really... Shht... user data is our competitive advantage! No! My product is all they need! Yes! It's not about the money! Of course! Definitely! Nope, no critical mass needed! That's why we make software! Yes! We do have some extra costs... Afraid that you won't receive enough donations? Didn't I say I don't want them to pay? No! Of course! How can I let them pay otherwise? Not relevant for my product! Obviously... Not relevant! They would be devastated if their user data was lost! Nope!Absolutely! No! Amongst everyone! Yes, they would love it! No, it would lower the value! No... Hell yeah! Not knowing what's coming is always kind of exciting! Sounds like gambling! F*ck off! That's how it works! Nothing better than the smell of fresh money in the morning... Close... but yet so far... 25. Razor-blade Do you want more than one contact moment with your user? Not necessary! Yes, that would be useful! Seriously? We are not living in the Middle Ages anymore! Charity? No thanks! Ever played Monopoly? Go back to start! High chance that you'll find more reasons for users to pay! No! Don't forget to check this one as well! Can one product be shared amongst different users? Yes! Could you introduce physical consumables to be used together with the product? Nope! No! Good idea! Crowdfunding is only the beginning... No, but we do have a recurring cost in mind! Cool! You just teleported yourself here! Your journey requires a teleportation! Find the exit... 24. Add-ons Do you see the option to sell something extra to part of your customer base? Harder, better, faster, stronger! You can probably make even more money on this! Just give it a try! Remember: You can only walk this road once! 15. Affiliate/ Referral 17. Matchmaking platform Do you want to have an integrated solution that seems to be your own offering? Advice to trusted partner is fine! Yes, Integrated Solution Do you dream of making even more money with this idea? Hint >You might find gold at the other side of this tunnel You won't regret this! High chance that you'll find more reasons for users to pay! Find new revenue models for your idea Start here! What about these colours? One Laptop Per Child Always come togetherAlways come together How to cash in on your ne What would that mean ! for your idea? ! Try to imagine… What would that mean ! for your idea? ! Try to imagine… What would that mean ! for your idea? ! Try to imagine… What would that mean ! for your idea? ! Try to imagine… For example: 10. Convenience/ shortcuts What would that mean ! for your idea? ! Try to imagine… What would that mean ! for your idea? ! Try to imagine… For example: 10. Convenience/ shortcuts What wou for yo Try to What wou for yo Try to What wou for yo Try to Step 3: Brainstorm template As an agency specialised in business model innovation, we support our clients to develop sustainable new revenue streams. By asking the right questions, different options to ‘cash in on your new idea’ will arise. Unfortunately, we can’t be everywhere at the same time. That’s why we made a flowchart to help you and your team to discuss the alternative monetisation tactics & pricing options. This flowchart will be most effective in one of the following 2 use cases: • You have a new idea and you are wondering if you can monetise it. • You already developed your business model and you would like to challenge your current monetisation strategy. Note: This is not a scientific tool. Don’t expect the ultimate solution. Why did Board of Innovation make a tool to explore ways to find new revenues? When should I use it? Rules of the game: • Check cards to understand the monetisation principle if you need some clarification or examples. • It’s totally ok to peak into the revenue cards that you didn’t have as an outcome from the flowchart ;) Rules of the game: • Take all outcomes into consideration • Translate the theoretical outcome into concrete ways to earn money • Ask all team members to come up with their own translation Step 2: Revenue Cards Step 1: Flowchart

Allowing customers to distinguish themselves
from other customers will make them feel important. Often used in gaming! #1 Vanity/Reputation Third Party pays the bill Free! For the user. Value Proposition Pricing tactic Pro and Business versions of Windows do not differ that much in features, while Pro is priced much higher than the basic version. But wait… Do you want to be the one opening your ‘Windows Home Edition’ with a new client? 1. Windows 8 Pro 2 Examples to turn theory into practice Gamers of World of Warcraft often pay to fit in, for exclusivity, to show commitment or simply to show off to the starters (aka .#noobs) in the game. It’s all about perception! 2. Reputation in games

A technique used by drugs
dealers for many years and also known as locking-in customers: give something for free (or cheap) and provide lots of hassle (€ or effort) when they want to change to a different alternative. #2 Loss/Aversion Third Party pays the bill Free! For the user. Value Proposition Pricing tactic Dropbox is the most expensive player in the cloud storage market, but they were first and everyone integrated 3rd party services with their dropbox account. Who knows what might stop working once you switch to an alternative? Seven is a fitness app with a goal to workout each day for 7 months. If you miss a day, you lose a heart. Once you lose your 3 hearts, you have to start again from zero. Expert tip: Extra hearts can be bought ;). 2 Examples to turn theory into practice 1. Dropbox 2. Seven

How to select a new
business model? Go to our Business Model Innovation Training Or mail us via hello@boardofinnovation.com

When you don’t want other
people to find out who is using the service, users might want to pay for this matter. #3 Privacy/Anonymity Third Party pays the bill Free! For the user. Value Proposition Pricing tactic Anonymity is crucial when you want to hide what you are doing. DateMeKenya has the anonymity feature only available for their paying members. You don’t want your husband/wife to find out that you are dating, right? Vanilla Visa is a gift or reward card that works the same as a normal creditcard but without identification. Fees are higher than regular credit cards but the money is untraceable.Expert hint: Extra hearts can be bought ;). 2 Examples to turn theory into practice 1. DateMeKenya 2. Vanilla Visa

Giving people a reason to
believe that they might win a lottery creates customer experience. Not knowing what’s coming can often be exciting! #4 Mystery/Surprises Third Party pays the bill Free! For the user. Value Proposition Pricing tactic Birchbox is a subscription service that sends you (or someone that received it as a gift) a monthly box full of cosmetics. You won’t know what’s inside until you open it and that’s why it’s so much fun to find in your mailbox. No payment trigger that the gaming industry doesn’t use! In this mystery crate you have a (small) chance of finding rare items (eg. crystal sword). You might call it a virtual lottery. 2 Examples to turn theory into practice 1. Birchbox 2. Mystery in Gaming

Delivering a product/service that is
more convenient/easy to use compared to existing alternatives is worth paying for! #5 Convenience/ Shortcuts Third Party pays the bill Free! For the user. Value Proposition Pricing tactic You want to send a camera to your brother abroad but you hate the hassle with sending? Shyp will be your best friend! You simply take a picture of the camera, choose the destination and Shyp comes to pick it up within 30 minutes. The power of ‘Zynga-like’ games is the simple choice e.g. when you want to grow a plant you can: grind (click 5000x), spam (invite 50 friends for double speed) or pay (#coins). 2 Examples to turn theory into practice 1. Shyp. 2. Zynga Games

Think about this as paying
a round of drinks in a pub with your friends. You will get instant social status as a result. Giving something valuable to someone you care about creates satisfaction. #6 Helping Peers/ Gifts Third Party pays the bill Free! For the user. Value Proposition Pricing tactic A small world is a social network for the #UltraRich. If you are not part of it, you wont be ‘one of them’. To get access, you need an invite. To get an invite, you need to pay. Get it? You check Baekdal Plus, a website full of in-depth research articles and you find a highly relevant article for your colleague. Baekdal Plus lets you share that $20 article for free if you have subscription ($9/month). Great deal, isn't it?! 2 Examples to turn theory into practice 1. A Small World 2. Baekdal Plus

Having something with a certain
exclusivity is a certain show-off. It has always been like that and it will always be the case. The more people have access to the product, the harder it gets to use this as a value perceiver. #7 Exclusivity/ Limited Availability Third Party pays the bill Free! For the user. Value Proposition Pricing tactic Vertu offers a phone for a stunning €12 000 and you know what? People pay! The reason: it’s your key to exclusive services (e.g. a concierge to call in any circumstance) and events. Instead of selling copies to all their fans, Wu-Tang Clan released just one copy of its secret Album. Musea can rent the album to offer fans to listen the album once for $40/time. 2 Examples to turn theory into practice 1. Vertu 2. Wu-Tang Clan

There is no such thing
as a free lunch! Apart from direct revenue, companies launch products/services for other reasons: user base, prestige, contact details, etc. #8 Non monetary Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Mobile messaging with friends all over the world is becoming more popular than social media. WhatsApp had 450Mio users (and their address book) when acquired by Facebook for $16Bio. Fact: WhatsApp had no revenue model at that time. The world's first crowd-speaking platform. At time of writing (March 2015), over 3 million people have donated their social reach for ideas and causes that matter. The service given to the users in this case is ‘reputation’. 1. Whatsapp 2 Examples to turn theory into practice 2. Thunderclap IncIncHQHQ MyStartup.com Consumer Service 5 Lower price than service cost (often free) Data, the right to use data or something else non monetary and valuable for the MyStartup.com

Some products need a lot
of users to function appropriately. Some people will highly appreciate what they get. Giving these people a chance to show this appreciation in a gift (€) is a tip jar/donation. #9 Tip jar/Donation Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Wikipedia’s sole revenue stream is donations from users that love the online encyclopedia. When you have (and need) a huge user base, some of these users will be willing to help. Amazon uses donations as a sneaky loyalty scheme. With every purchase, Amazon Smile donates 0.5% of the purchase price to a cause of your choice. 1. Wikipedia 2. Amazon Smile 2 Examples to turn theory into practice IncIncHQHQ MyStartup.com Consumers Information 5 Donation

Receiving products/services you want in
return for another good or favour. Most barter are triangle deals! #10 Barter Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Home exchange is a website that allows you to exchange your own home with other travellers for a limited amount of time (aka. your holiday period) in return for a $9,95/month subscription fee. The government of Murcia (Spain) encouraged their inhabitants to swap their car for a free lifetime tram pass. Note: this is not a triangle deal! 1. homeexchange.com 2. Swap your car 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer Consumer Consumer Product Product Product Platform 5 Commission

Segmenting your user base in
users that get the service for free and users that pay, is called a freemium business model. The paying customers usually have access to superior features. #11 Freemium Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Free users of Spotify receive advertisements every 20 minutes, paying users don’t. Nothing more nothing less, it doesn’t have to be complex all the time. Dropbox gives more online space to their PRO users that paid for the service. Meanwhile, Business users have unlimited space and extra services for teams to collaborate. 1. Spotify 2. Dropbox 2 Examples to turn theory into practice

Similar to donation but with
a stronger focus on revenues, not users. Here you get to choose what you pay for the product. Only works when variable costs are negligible (e.g. music, games, virtual books, software, etc.) #12 Pay-what-you- want Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Humble Bundle offers book and game bundles for a price that you choose yourself. If you are one of the top payers, you receive limited bonus books/games. Offer what you want for their services and they pick the offers they like. Apart from money, value drivers for 8k could be: availability of their designers, big brands for their portfolio, etc. 1. Humble Bundle 2. 8k design agency 2 Examples to turn theory into practice IncIncHQHQ MyStartup.com Consumers Information 5 Money

Sometimes you want to target
a user segment that simply can’t afford your product in any way. The decision to make another segment pay double has been made for charity: laptops, flash lights, etc. #13 Get one-Give one Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation For every laptop bought in the US and Europe, one of these laptops was sold to charity organisations for highly deducted prices. Fact: the low tech of these laptop triggered the notebook trend (9” laptops) in the US and Europe. For every coffee bought, Starbucks donated 25 cents to Oasis, an organisation helping locally based family organisations worldwide. 1. One Laptop per child 2. Starbucks campaign 2 Examples to turn theory into practice

The user becomes the product.
Companies pay to reach the customers of your service. The desired result is to drive consumer behaviour with respect to a commercial offering. #14 Advertising Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Metro is free around the world. Their goal? To reach as much commuters as possible. The more eyeballs they keep rolling, the more companies will pay for ads in these newspapers. Pinterest is a great way to integrate advertising in behaviour that people choose to keep doing: finding inspiration - clothes, furniture, moodboards, etc. 1. Metro News 2. Pinterest 2 Examples to turn theory into practice

When referring your customers to
another company, you are driving their sales. Depending on the product and program, 5-10% of the product price, is a good indicator of the lead fee you’ll receive. #15 Affiliate/Referral Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation FindGift helps people to find the right gift. Once the service guided you to what you want to buy, you will be directed to the website of their partner. If you buy, FindGift gets paid. ASAP54 is the Shazam for fashion. If you see something you like, the app will tell you what it is and where you can buy it. Often you will even get a direct buying link. Well, that’s convenient (and #smart). Good integration is the key! 1. FindGift.com 2. ASAP54 2 Examples to turn theory into practice

Selling customer data is a
lucrative business for many purposes: targeted advertising, medical research, personalised services, etc. Being transparent is one of the keys to success! #16 Data Resell Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation PatientsLikeMe offers a valuable (and free) P2P service for people searching for the best treatment of their disease. Anonymous data is sold to Pharma, so they can come up with better treatments. The money saved by not providing a free service could be given to the users willing to share their data. That’s exactly what DataCoup is doing. You can earn up to $9/month, providing them all data you already give to other companies. 1. PatientsLikeMe 2. Data Coup 2 Examples to turn theory into practice

When matching 2 relevant parties
to each other, both value your service and might pay for it. Dating platforms are the best known example of matchmaking platforms. #17 Matchmaking Platform Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Jobr is a ‘Tinder’ for jobs matching companies with open applications (and looking for ‘the perfect applicant’) with applicants searching for ‘their perfect job’. Babelverse is P2P translator for spoken communication available on-demand in any language and remotely on any device. Fact: Launched as a business service but envisioning a tool that will helps bridging the language gap at overseas nature disasters. 1. Jobr 2. Babelverse 2 Examples to turn theory into practice IncIncHQHQ My organization Consumer Consumer Experience Experience Service 5 Money Service 5 Money

A marketplace always has clear
supply and demand. Bringing these 2 sides together might require a platform (marketplace) or a serviceprovider (broker) The one delivered most value to is mostly the one that pays the commission fee (buyer, seller or both). #18 Marketplace Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Airbnb is a travel service that links people with space available to people searching for a good place to stay (with locals). Commissions charged are 6-12% of the listing fee. Ebay is a well known auction platform for second hand goods. Apart from commission on listing fee, sellers are also charged to keep their offer ‘on top of the page’. 1. Airbnb 2. Ebay 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com ConsumerConsumer 5 Money Experience Product Service Community 5 CommissionPlatform

This is how most products
are sold. You pay a one time fee and you own the product or you receive access to a lifetime service. #19 Flat rate Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation VPN Unlimited is your one-stop shop for protecting your WiFi connection, securing your online activity, and bypassing web content restrictions. You pay €40 for a lifetime subscription. 2. VPN Unlimited 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer5 One-Time Fee Service Product You buy it. You draw a face on it to extent it’s lifetime for 3 more minutes. You eat it. You’re done. 1. A banana

A subscription is a service
you sell in a certain timeframe. The service can vary: receiving a newspaper every day, using a cloud service (software), being able to call car assistance when needed, etc. #20 Subscription Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Adobe Creative Suite has had a ‘single purchase for life’ for a long time. Now they switched to a cloud service: you only pay for what you need for the time you need it. According to Adobe it’s cheaper. Disclaimer: They are lying :). Every week you receive fresh razorblades in your mailbox for $1/month. That’s convenient! Apart from razorblades, you might find this kind of services for socks, fruit, candybars, etc. 1. Adobe Creative Cloud 2. Dollar shave club 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer5 Subscription Service

Customers receive a physical product
for a limited period to fulfil their needs. Within the leasing period, a product can only serve the needs of one customer (exclusive use). #21 Leasing Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Leasing of cars is a service used by all companies worldwide. Leaseplan is one the leading providers of this service. Not much people think about it, but leasing is a revenue model used for other goods as well: diamonds, bags, jackets and yes, jeans as well. Hint: check www.mudjeans.com 1. LeasePlan 2. Lease a Jeans 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer5 Fee/Time IncIncIncInc Company 5 Flat Fee Product (bought) Service

Some products are only used
a limited amount of times per customer (a car is idle 97% of the time on average). Paying only for the times you need a product/ service creates flexibility and increases the value per use. #22 Pay-per-use Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Do you read the entire newspaper? Exactly, me neither. Blendle is an aggregator of most Dutch newspapers. It sells the articles separately for 10-20% of the newspaper price. Did you know that the average car is idle 97% of the time? Paying only for that 3% does makes sense! Our world would need 30 times less cars. Here: a car vending machine in China where you pay $3,5 per hour. 1. Blendle 2. Car vending machine 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer5 Fee per use Service

A pricing strategy with highly
flexible prices for products or services based on different variables: demand-based, time-based , profile-based, etc. #23 Dynamic pricing Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Parking spaces are provided with a sensor, detecting parking availability. To help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and down to match demand. Fact: ’14 pilot project in San Fransisco 2. SF Park 2 Examples to turn theory into practice Airlines change prices depending on the day of the week, time of day, and number of days before the flight, number of seats, departure time and average cancellations on similar flights 1. Qatar Airways IncIncHQHQ My organization Consumer 5 Price based on one or multiple variables Service

When customers are not able
to pay for the entire product, you can allow them to buy it together with peers. Another variation of buying together with peers is ‘group buying’ to achieve a discount on everyones product or service. #24 Fractional ownership Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Always nice to go on holiday to your own villa. Elite Destination Houses sells to groups of people and maintains the villas during the year. This could be your car-sharing calendar: brown is your neighbour’s holiday in Spain. Red are your important meetings in Paris. The rest of the time the car is available. 1. Elite Destination Houses 2. Share a car 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer Consumer Consumer Product Owners 5 Total price divided by # consumers Shared Product

Pre-sales is a way to
offer a product/service/right for sale before it is developed entirely. Mostly used to fund a project or to receive proof of customer interest before launch. Always to be combined with another pricing tactic! IncIncHQHQ MyStartUp.com Fund Seeker Community Member Community Member Service 5 % Commission Small Reward 5 Small Micro-Funding Large Reward 5 Large Macro-Funding Funding Crowd #25 Pre-Sales Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation The Dash (by Bragi) are Wireless Smart Headphones launched on Kickstarter. Bragi used a crowd funding platform for raise a development budget and to receive customer feedback before investing in production facilities. Pave is a service to fund students for expensive universities. As a student, you pay part of your wage to the investors once your start earning. 1. The Dash 2. Pave 2 Examples to turn theory into practice

aka. Add-ons. Some customers might
have deeper pockets than you think. Always allow them them to spend all the money they have! The gaming industry understands this aspect, the music industry does not. #26 Up-selling Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation The entry level Audi R8 has a ‘modest’ price tag of €120k. By requesting a more luxury interior, extra options or some extra horse power, you will have to pay extra. An Audio R8 full option would cost you more than €250k. Wordpress is a free open-source DIY website platform. If you need a more custom solution or if you do have some trouble, you can pay for a support service. 1. Audi 2. Wordpress Support 2 Examples to turn theory into practice IncIncHQHQ MyStartUp.com Consumer Free/Cheap Product 5 Low Price Upgrade 5 Fee

Revenues are spread over the
lifetime of a product. After a flat fee, customers have recurring expenses they can’t refuse. (e.g. Razor blades, coffee pads, updates GPS devices, etc.) #27 Razor-blade Third Party pays the bill Free! For the user. Value Proposition Pricing tactic How it usually works - General visualisation Nespresso doesn’t earn (much) on their coffee machines (they don’t even make them themselves). All of the money comes from the pads. Interesting fact: Dyson chose for the opposite strategy by taking away vacuum cleaner’s bags. “An update is still cheaper then a new GPS system, right?” This is exactly how Tomtom and Garmin made big money for years. Users choose to either pay or use outdated maps. 1. Nespresso 2. Tomtom GPS updates 2 Examples to turn theory into practice

Avoid your Kodak or Nokia
moment… hire our team info@boardofinnovation.com

Does your product/service remember previous
use of a user? (eg. memory card) Can the user receive a higher status by using the product? 2.Tip 3. Barter 4. Freemium 9. Mystery/Surprises 16. Data Resell 5. Pay-what-you-want 10. Convenience/ Shortcuts 12. Exclusivity/ Limited Availability Free!or the user. Third partypays the bills 13. Get one -Give one 14. Advertising Do you want to offer a product/service to people that can't afford it? Would users value the possibility to hare the product with their peers? e status only be relevant user base of your product? Hmmm... Making money on your product seems to be a tough one. Get out of your comfort zone! It's innovate or die. Is it your goal to have direct revenue from this product/service? Do you believe other companies would have interest in targeting your user base? Do you generate user-data relevant for others? Are there any complementary services/products to your offer that your users expect? Is the variabel cost per extra user non-existent or negligible? Can you think of features that only part of your user base would pay for? Does your product need a critical amount of users to show it's value? Do your users have non monetary resources the company (or other users) normally would have to pay for? Did you develop a feature/product significantly more convenient than the best alternative users have? What about offering a box without telling what's inside? #Awesome! You have some options that your users might be willing to pay for. Do you want the user to own the product once they pay? Would you like proof interest fromb Yes! Will the user have the exclusive right to use this product? Not nessecarely! Not really! It's not about the ability to pay. I'mjust not sure ifeveryone will pay! In fact, yes! Not at all, they already use everything they have! Exactly! Check! Ads, areyou crazy? Not really... Shht... user data is our competitiveadvantage! No! My product is allthey need! Yes! It's not aboutthe money! Of course! Definitely! Nope, no criticalmass needed! That's whywe makesoftware! Yes! We do have someextra costs... Afraid th won't reenough dona Didn't I say I don't want them to pay? Not relevant! iftheir user datawas lost! Nope! Absolutely! No! Amongst everyone! ! No, it wouldlower the value! No... Hell yeah! Not knowingwhat's comingis always kindof exciting! Sounds likegambling! F*ck off! Close...but yet so far... nt more than one ontact moment with your user? Not necessary! Yes, that wouldbe useful! Seriously? We arenot living in the Middle Ages anymore! Charity?No thanks! Ever played Monopoly? Go back to start! Don't forgetto check thisone as well! Your journey requires a teleportation! Findthe exit... Do you want to have an integrated solution that seems to be your own offering? Adv trus partn is fin Yes, Integrated Solution You won'tregret this! High chance that you'll find more reasons for users to pay! hese colours? One Laptop Per Child Always come t Download all files for free: www.boardofinnovation.com/FindNewRevenue