How to make your Corporate
Management think and act like a startup team. by boardofinnovation.com @philderidder - @nickdemey

Both parties have the same
goal: The quest for the Magic Potion of New Profit. But they have a different way to tackle this challenge. How to get started...

First accept the fact that
you’ll have explore to new territory.

“You can't look into the
future with the tools from the past.” - Nick De Mey, Co-founder Board of Innovation

Don’t focus on a 100+
page business plan. Remember, you’re innovating. Not cost cutting.

Don’t focus on a 100+
page business plan. Remember, you’re innovating. Not cost cutting. Are you trying to make a plan to predict the future? Stop it.

Don’t focus on a 100+
page business plan. Remember, you’re innovating. Not cost cutting. Are you trying to make a plan to predict the future? Stop it. “No business plan survives first contact with the customers.” - Steven Blank, author The Startup Owner's Manual

Don’t focus on a 100+
page business plan. Remember, you’re innovating. Not cost cutting. Are you trying to make a plan to predict the future? Stop it. “No business plan survives first contact with the customers.” - Steven Blank, author The Startup Owner's Manual “If you can show me the business case, it’s already too late!” - Bill Gates

“Startups are not smaller versions
of big companies" - Steven Blank, author The Startup Owner's Manual

“Startups are not smaller versions
of big companies" - Steven Blank, author The Startup Owner's Manual Innovative startups need a different mindset. Fresh & Agile.

Ok fine. But how and
where do I start?

Take advice from this best
seller. #2 on The New York Times, Hardcover Advice. #1 Amazon, New Business Enterprises. ...

A manual for entrepreneurial teams
that are looking for new profit. How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Let me give you a brief summary of the key points.

3 key principles Build Measure
Learn Learn and iterate

3 key principles Build Notice
already this process doesn’t start with: “Spend one year on market research & analysis” Measure Learn Learn and iterate

3 key principles Build Notice
already this process doesn’t start with: “Spend one year on market research & analysis” Measure The Lean Startup is a hands-on approach to go into the market Learn Learn before doing extensive business research upfront. and iterate

Build Measure Learn First, Build
a Minimal Viable Product. also know as an MVP. a quick and dirty prototype to go live in the market and test your business assumptions.

Build Measure Learn First, Build
a Minimal Viable Product. also know as an MVP. a quick and dirty prototype to go live in the market and test your business assumptions. “If you are not ashamed of your product when you launch it, you launched too late.” - Reid Hoffman, co-founder of LinkedIn

An example how our innovation
office BoardofInnovation.com launched a new venture: Cardrops.com turns your car in an e-commerce drop-off point to receive parcels directly in your trunk. 2 parts of our MVP - a tangible prototype - webpage cardrops.com

A quick and dirty launch
page to test business assumptions. Get feedback on the pricing structure. Do users get the value proposition? “No more running to postal offices.” Explain how the technology works to business partners.

How much time does it
take to develop a decent webpage for your new service? In our case: 3 evenings from sketch to live webpage.

Part 2 of our MVP,
a tangible prototype for technical tests & the first pilot setup. Again, Quick & Dirty. No mass production, 3D printed. See how your products works in a real environment.

Build Measure Learn Next, measure
how clients & partners interact. See which attributes customers care about. Goal: to test your value/growth hypothesis.

Build Measure Learn Next, measure
how clients & partners interact. See which attributes customers care about. Goal: to test your value/growth hypothesis. “The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible” - Eric Ries, author of the Lean Startup

Try to sign up, a
questionnaire appears. Measure quantitative data: Measure qualitative data: 66.3% has no clear preference for one of both Volvo & Volkswagen are the top 2 preferred pricing options. brands of our early adopters. Amongst those who picked pricing option: 33,8% Questions to us: related to security & compatibility. prefers to subscription model vs pay-per-use. Tons of request for partnerships: ... e-Retailers & hardware providers

Get attention by relevant media.
More important: You’re building & testing your market first! “When will you roll out in the UK?” “Super idea and great approach” “Smart concepts require a significant shift in thinking.” “What if I don’t have a car?” “oh 1 word: car bombs.” “Awesome, where can I signup?” I love strong opinions!

Build Measure Learn Learn from
your failures. What went wrong? Validate the learnings. Goal: What to optimize?

Build Measure Learn Learn from
your failures. What went wrong? Validate the learnings. Goal: What to optimize? “If you cannot fail, you cannot learn.” - Eric Ries, author of the Lean Startup

In our case with Cardrops.com,
it wasn’t - Technology aspects needs to be clear that small module would need to communicated better. be placed in a car. (a crucial step!) - Explain: no keys need to be exchanged - ...

3 key principles Build And
iterate! Tweak your concept based on your metrics and optimize! Measure Don’t waste time writing reports, minutes of meeting and other Learn Learn forms of corporate theater to show activity, focus on results instead.

3 key principles Build And
iterate! “Writing a plan makes you feel Measure in control of things you don’t actually control" - Jason Fried, author Rework Learn Learn

3 key principles Build But
remember... If you feel the need or pressure to justify your acts, the anticipated Measure effect was simply not big enough. Just. Go. Harder. Learn Learn

A good starting point to
inject startup culture in your company is our 4 day Bootcamp program. All info: www.boardofinnovation.com/bootcamp

For all your Questions @Nickdemey
- nick@boardofinnovation.com +32 494 85 27 86 Or hop in for a coffee! Our office: Antwerp, Belgium