2. Mission- Help
create opportunities
other than Electronics
for children. Meets
parents expectations
Values- A leader
willing to
Provide children with
fun
Creative activities.
Vision- Increase
the quality of life for
children and parents
Strategy-
Helping each child
have a healthy
lifestyle.
3. The Problem
• Parents having trouble getting their
kids out of the house.
• Kids are so absorbed into the
television and video games
• that they cannot enjoy being
social with other kids there ages.
4. The Solution
• Hire a great energetic staff
• Recruit young kids and teens to join
our camp.
• Provide tons of outdoor activities
and games.
• Schedule tons of events with
interaction
5. Why do this?
• Help prevent our society from being
more violent from the video games
and TV(television).
• Keep kids active so they don’t
create any bad eating habits that
will lead to obesity.
• Behaviors will change in children.
6. Pain Points
• Parents feeling the regret of
purchasing video games
• Kids not fully enjoying their youth.
• Kids not having a healthy lifestyle.
7. SWOT
Strengths
• High demands in the summer time
• Make the prices competitive
• Fun, family oriented niche market
Weaknesses
• The number of camps in area
• Space needed for facilities, the funds to
build.
• Will parents buy the membership?
8. SWOT
Opportunity
• Better marketing/advertising
• Know a few people in the industry
• Target all ages
Threats
• Already established camps, have loyal
customer base.
• Other establishments take my ideas and
steal the overnight camping idea.
10. Start up Expenses
grants that offer summer camp operating costs.
Basic utilities
graveled roads
arrangements for cooking and eating structures
washrooms
telephone and cable television lines.
playgrounds and sports fields
indoor cabins in case of bad weather
three-way hookups as well as local vehicles for
emergencies
11. Startup Expenses
• Follow regulations-to the tee. (ACA)
• Premium facilities while starting a
campground
• Hiring staff for your campground
• Startup expenses is $212,450.00
• Startup Assets is 720,560.00
• Cash for recurring costs is $234,900.00
• Total startup costs is $1,167,910.00
13. Pro forma statement
Expenses Monthly Yearly
Land/financed $1,500 $18,000
Salaries and
wages
$10,500 $126,000
insurance $200 $2,400
Utilities( electric,
gas,)
$400 $4,800
Food $2,700 $32,400
Marketing $175 $2,100
Other (equipment,
resources, etc.)
$3,800 $45,600
14. Sales Forecast
• This camp will be started in the summer time and
end when summer ends.
• Only in the future will there be after school
program opportunities.
• The summer is approximately 12 weeks long.
• There will be 12 different groups for summer
camp
• A quarter will equal 3 weeks in this power point.
• The cost for 1 kid for camp is $650.00 .
15. Sales Forecast
• First quarter is only 3 weeks
• Kids have the option to stay longer than a week.
Quarter 1/year 1
# of kids 16x ($650)
Monthly dues $19,275 (see
slide 5)
Net income $11,925
16. Income Statement
Income projection Year 1 Year 2 Year 3
16 kids per week/
$650.00 a week
10,400 per week 20,800 41,600
10,400 per week/3
weeks is a quarter
31,200 per quarter 62,400 124,800
With target growth
each year of double
Total 124,800 249,600 499,200
Monthly operating
cost
19,275 38,550 77,100
Yearly Operating
costs
77,100 154,200 308,400
Operating profit or
profit before interest
and taxes
$47,700 $95,400 $190,800
Interest expenses $2,500 $5,000 $10,000
Profit before taxes $45,200 $90,400 $180,800
Income tax expense $8,000 $16,000 $32,000
Net income $37,200 $74,400 $148,800
20. Balance Sheet
Opening day End Y1 End Y2 End Y3
Assets
Cash 10,400 84,800 169,600 319,000
Equipment
(devalue)
18,000 20,000 20,000 20,000
Total Assets 28,400 104,800 189,600 339,000
Liabilities
Rent 2,000 22,000 22,000 22,000
Camp Aff. 5,000 20,000 120,000 125,000
New
equipment
9,000 20,000 30,000 35,000
Total
Liabilities
$16,000 $62,000 $172,000 $182,000
Net worth $12,400 $42,800 $17,600 $157,000
21. Balance sheet summary
• We started off the end of the first year making
good net worth.
• To expand we use comment box
• We take hit in year 2 to buy equipment.
• We also hire in new staff at end of year 2
22. Pro Forma Ratios
Ratio (year 1) Amount Explanation
Gross Margin 38% 38 cents of every dollar of sales goes to gross
profit. The material and labor costs were 62 cents
on the dollar.
Return on equity 3.72% That’s with a $10,000 loan.
Net profit margin 29.8% More than 29 cents on the dollar goes to bottom
line.
Current Ratio 1.69 Can meet short term financial goals
Quick ratio 1.04 Company can pay its debt
Debt/equity ratio 6.2 The company owes $6.20 of debt for every dollar
of equity.
Collection ratio 7 days It takes 7 days to collect receivables.
Inventory turns N/A
Cash flow cycle .16 It takes less than a day to turn inventory into
cash.
Breakeven point BE=$19,275 / 38= $50,724.00
23. Call to Action
Join the campgrounds and I promise you
won’t ever want to leave. You will have
the time of your life!
If you have children or you know people
who play more than 3 hours of video
games or watch more than 3 hours of
television a day, tell them to come join my
camp!
