2. Table of Contents Program Objectives More than a Race Team Driving Business Innovative Motorsports Marketing NASCAR Fueling Dreams Tour Customizable Tour Elements Potential Rights and Assets Community Outreach Tour Target Markets Confirmed 2011 Tour Event Dates Show Car/Driver Appearances Social Media Strategy Media Coverage Changing Lanes on BET NASCAR Drive for Diversity Revolution Racing: The Challenge Revolution Racing: The Solution Technology Training Center Current Partners and Programs 2011 Driver Lineup 2010Season Highlights Contact Information
31. Opportunities for Sweepstakes Registration for:Trip to the 2012 Daytona 500 Three honorary K&N Pro Series pit crew experiences One iRacing Simulator package 7
81. Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)
82. Promotional offers will be integrated on all social/electronic media platforms for the sponsor14
83.
84.
85. Produced by NASCAR Media Group in partnership with Max Siegel, and narrated by rap star Ludacris, Changing Lanes captures the physical, emotional and psychological demands the competitors faced day to day, and educates viewers about America’s second most popular sport. It also unabashedly explores the issue of race and diversity with NASCAR.16
86.
87. NASCAR knows the sport needs drivers that these fans can relate to and cheer for to gain their interest
88. Revolution Racing is NASCAR’s vehicle to develop these drivers and grow its fan base17
89. Until recently, if you were born female, Hispanic or African-American, it as virtually impossible to even consider a career as a top NASCAR driver REVOLUTION RACING: The Challenge
90.
91. The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.
92. Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.
93. The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.
94. You can be a part of the Revolution by helping to change the face of NASCAR Racing19
95. Technology Center Virtual Seat time. The Revolution Racing Technology Center is an academy style driver training and education facility equipped iRacing simulators allowing the drivers to log thousands of “virtual” laps and accelerate their development. 20
99. 2011 Driver Lineup Michael Cherry Bryan Ortiz Mackena Bell Darrell Wallace Jr Jorge Arteaga Jessica Brunelli Trey Gibson TaylaOrleans Ryan Gifford Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom 22
100.
101. On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;
102. June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);
103. July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.).
104. July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway.
105. Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.23
106. Contact: Revolution Racing 163 Rolling Hill Road Mooresville, NC 28117 (704) 247-8500 Revolutionracing.net Max Siegel, CEO & Co-Owner Max@revolutionracing.net John Story, President & Co-Owner John@revolutionracing.net (704) 202-9256 (mobile) 24
Notes de l'éditeur
Can we use a different background shot of a track less grassroots?