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Why Demand is Relevant Again

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B
Bob Pinkett

Exploring new ways to influence travel demand, using skills and techniques from other industries

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Why demand is relevant again…
What if we can not deliver the transport infrastructure needed for our city?
Can we meet targets by refresh and maintain?
 
Do our travel choices determine our communities?
Is there another way to deliver our LTP 3 objectives?
 
 
 
 
We no longer listen to the grownups…
 
 
Who influences you the most? ,[object Object],[object Object]
Actors & actions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Health ,[object Object],[object Object],[object Object],[object Object]
 
Economics
 
 
 
 
[object Object],[object Object],[object Object],[object Object]
Case Studies
Travel Options, London
 
 
 
 
 
 
 
 
 
 
TravelSmart, Melbourne
Moonee Valley - 10,000 households - participation @ 44%
 
Marston Vale
10,000 sustainable homes Medium - high density Brownfield site 5 new connected villages 50% car free, 50% low car Rail, BRT, DRT, canal, cycle, walk
Total Mobility Management Community Contract Travel Behaviour Plan On site sustainability champions The Exchange
Brighton
[object Object],[object Object]
 
 
 
 
 
 
Community participation
 
Choices…
Changing energy use
Attitudes to waste can change
We apply these techniques to water efficiency
Where next?
What would Tesco do?
 
 
 

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Why Demand is Relevant Again

Notes de l'éditeur

  1. End Slide
  2. West London 6 % growth 36,950 houses
  3. Passengers at top of list
  4. Bullet Slide
  5. 1,100 households recruited Existing high PT mode share Achieved 5% reduction in car use Bus use 3% up, cycling 2% increase