Announcing the upcoming release of a new book from Morgan Kaufmann - Handbook of Global User Research. More than 50 authors from more than 20 countries collaborated and contributed to this first book on conducting global user research and usability testing.

1. Handbook of Global User Research
Edited by Robert M. Schumacher, Ph.D.
Managing Director
User Centric, Inc.
Oakbrook Terrace, Illinois
rschumacher {at} usercentric com
October 2009
Due November 2009

2. Coming in November 2009
300
Pages
21
Countries
53
Authors

3. Book Outline and Authors
 1. Foundations and definition of user research
– Schumacher
 2. Project management for global research
– Bojko, Buttimer, & Zace
 3. Preparation
– Bosenick, Lew & Darriba
 4. Fieldwork For Global User Research Projects
– Gaillard, Kirillova, Johnson, Yuan, Barnard, & Koerber
 5. Analysis and Reporting
– Herd & Haywood
 6. Global user research methods
– Deboer & Colleagues
 7. User research throughout the world
– Snitker & Jeffers
 8. The role of professional organizations in user research
– Rosenzweig
 9. The impact of culture on user research
– Snitker
 10. Closing Thoughts
– Schumacher
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4. Key Features
 Presents the definitive collection of hard won lessons from user research
professionals around the world Includes real-world examples of global user research
challenges and provides approaches to these issues Contains anecdotes and hard-
won from the field that illustrate actionable tactics for practitioners
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5. Description
 User research is global – yet despite its pervasiveness, practitioners are not all well
equipped to work globally. What may have worked in Nigeria may not be accepted in
Russia, may be done differently in Brazil, may partly work in China, and may
completely fail in Kuwait. And what often goes less noticed, but can be equally vexing
are technical, logistical and planning issues such as hiring qualified translators,
payment procedures, travel issues, setting up facilities and finding test participants.
 The Handbook of Global User Research is the first book to focus on global user
research. The book collects insight from UX professionals from nine countries and,
following a typical project timeline, presents practical insights into the preparation,
fieldwork, analysis and reporting, and overall project management for global user
research projects. Any user experience professional that works on global projects --
including those new to the field, UX veterans who need information on this expanding
aspect of user research, and students -- will need this book to do their job effectively.
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© March 18, 2022 – Proprietary and Confidential

6. Readership
 User experience professionals and researchers worldwide, customer experience
manager, usability analyst, human factors engineer (analyst, specialist, manager),
software/web developers, market researchers, quality personnel, information
architects, business analysts, students interested in field work, managers, and
product designers who conduct user research globally.
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7. Reviewer Quotes
 "Our products increasingly are finding their way around the world. Usable designs
need to reflect the diversity of those global users if they are going to be successful,
and not just the perspective coming from one lab in a corporate headquarters. Robert
Schumacher’s Handbook of Global User Research is like a GPS system for
navigating the complexities of that diversity. It is packed with an incredible amount of
practical advice, useful tips, and warnings about potential disasters." –
– Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft
 "Collectively, the authors bring decades and decades of hands-on experience to this
book---and it shows. The Handbook of Global User Research offers a wealth of
practical tips and advice you can readily rely on in your daily work. But it’s not just a
list of do’s and don’ts: this book provides in-depth discussions and history of each
topic covered. Anyone doing user research across borders should have a copy of
HGUR on their shelf." –
– James Kalbach, User Experience Consultant, LexisNexis, author of
Designing Web Navigation.
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8. More Information
 Contact
– Robert M. Schumacher
– rschumacher [at] usercentric com
 Coming Soon – HGUR Companion Site:
– www.GlobalUserResearch.com
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© March 18, 2022 – Proprietary and Confidential

9. Available
 Amazon
– http://www.amazon.com/Handbook-Global-User-
Research/dp/0123748526/ref=sr_1_1?ie=UTF8&s=books&qid=1255442178&sr=
8-1
 ElsevierDirect
– http://www.elsevierdirect.com/product.jsp?isbn=9780123748522#14
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10. User Centric, Inc.
www.usercentric.com
Partner of the UXalliance
www.UXalliance.com
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