An increasing number of companies are realizing the benefits of a holistic digital marketing strategy that includes Inbound Marketing, SEO, Social Media. http://www.instantetraining.com/digital-marketing-success-in-2014 In this free Inbound Marketing webinar you will learn: Integrating Social Media, Blogging, SEO, Email Digital Marketing Marketing Blueprint for B2B & B2C Top Inbound marketing tactics marketers utilize Tools and Platforms marketers use Inbound Marketing tactics for 2014 Many more key Inbound Marketing key takeaways

1. The Digital Marketing Success
in 2014
Bob Tripathi
@bobtripathi
@bobtripathi
#IETraining

2. Agenda:
• Introduction
• Digital Marketing in 2014
• Attendee Q&A
@bobtripathi
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3. About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher
Founded in mid-2011, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of Search & Social industry leaders including….
Clara Shih
Author of
The Facebook Era
Eric Enge
Hollis Thomases
Author of
The Art of SEO
Author of
Twitter Marketing
Dan Zarrella
Hubspot &
Author of
The Social Media
Marketing
@bobtripathi
Dave Kerpen
Tim Ash
CEO & Author of
Likeable Social
Media
Author of
The Landing Page
Optimization
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4. Training attended by
@bobtripathi
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5. Digital Marketing Success
in 2014
Bob Tripathi
@bobtripathi
@bobtripathi
#IETraining

6. ABOUT YOUR PRESENTER…
•
Over 11 Years of “in-the-trenches” SEO experience
•
Built & Championed In-House SEO Practice at
iEmployee.com, Discover Financial Services, and
Sears.
•
Speaker at leading conferences like SES, SMX, SMX
Advanced, Ad-Tech, among others.
•
Monthly columnist for Searchenginewatch.com
•
Passion for training led to Instant E-Training
@bobtripathi
#IETraining

7. Digital Marketing Landscape – Marketing Spend Data
• Digital Marketing as an industry ill grow to about $76B in total spend by 2016.
• Digital as a channel is expected to double in terms of total ad spend so lot of
dollars are shifting from traditional to digital.
@bobtripathi
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8. Digital Marketing – Hub & Spoke Model
There are many moving pieces in Digital Marketing but Social Media, SeO,
Content, PPC, eb Analytics are the pillars of Digital Marketing.
@bobtripathi
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9. Digital Marketing Tactics Breakdown
Paid
Earned
(PPC &
Display)
(SEO &
Social)
Owned
(Email lists)
Web Infrastructure
Mobile Access & User Interface
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10. Comparison of Outbound vs Inbound –
Cost Efficient Model
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11. Outbound Vs Inbound Marketing
In-House Email lists
TV, Print, Radio
WOM / Viral Marketing
Press Releases
Outdoor Advertising
Trade Shows
Influencer Marketing
Display Ads
Outbound
Blogging
Vs
Inbound
Content Marketing
Pop-up Ads
Outbound Sales Call
SEO
Earned Media
Community Building
Paid Search ads
Rented Email Lists
@bobtripathi
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12. Let’s compare Digital Marketing tactics
1
SEO
2
Social Media
3
Content Marketing
4
Email Marketing
5
Video Marketing
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13. 1
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14. SEO Timeline
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15. Building Blocks of SEO
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16. Anatomy of on-page SEO
Title
URL Optimization
ALT tag
Breadcrumbs
H1 tags
Internal Linking
Keyword Rich
Content
@bobtripathi
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17. SEO 1
Site Structure
2
Title Tags
3
Descriptions
4
Page copy that is focused &
Contextually relevant
5
Build natural links
@bobtripathi
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18. Google Brand Update
“The internet is fast becoming a "cesspool" where
false information thrives.
Brands are the solution, not the problem. Brands
are how you sort out the cesspool.
Brand affinity is clearly hard wired, It is so
fundamental to human existence that it's not
going away. It must have a genetic component.
SEO Secret for 2014: Look to build your company brand.
@bobtripathi
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19. 2
Social Media
@bobtripathi
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20. Social Media
• Social Media spend is forecasted to grow at 26% CAGR by 2016.
• Spend in social media is mainly in Display ads, tools, and people.
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21. Show Social Media Growth
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22. Top Social Media Platforms
@bobtripathi
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23. Chose Your Tactics Wisely
Great for service,
offers
Great to build a loyal
community
Great for broadcasting
Great for ecommerce
stores, product displays
Great for business leads.
@bobtripathi
#IETraining

24. Social Initiatives “Effort – Impact” Analysis
High
Impact
Low
Low
Effort
@bobtripathi
High
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25. Secret to Social Media Success
Get more visual with your Social Media. Use Videos,
Pictures, Images as part of your Social Strategy.
@bobtripathi
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26. 3
@bobtripathi
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27. Content Marketing
@bobtripathi
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28. @bobtripathi
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29. Long blog post scores in SEO rankings
@bobtripathi
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30. PUT TOGETHER AN EDITORIAL CALENDAR
http://www.verticalmeasures.com/services/content-marketing/
@bobtripathi
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31. Align Content Marketing Objectives with
Business Goals
Make them specific &
measurable!
•
•
•
•
•
Build brand
Drive traffic
Generate leads &/or sales
Support fans
Develop thought leadership
@bobtripathi
• Establish brand
• Attract customers
• Increase profits
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32. Secret to Content Marketing Success
Images
Videos
Your
content
Ebooks
Site/Blog
Repurpose your content into different formats.
Make it format agnostic!
@bobtripathi
#IETraining

33. 4
Email Marketing
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34. Email Delivers highest ROI
According to DMA, Email delivers $40 in revenue that is almost
4000% in ROI
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35. Email Marketing
http://www.emailmarketingroi.com/
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36. Email Acquisition from different sources
Source: Karen Talavera http://synchronicitymarketing.com
How much are you willing to spend on a single
email acquisition?
@bobtripathi
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37. Secret to email list building:
@bobtripathi
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38. 5
Video Marketing
@bobtripathi
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39. Video Marketing
Social Video Benefits
1.
2.
3.
4.
5.
Measuring Video
Video Metrics
Content can be
syndicated
1.
Views
1.
Cost savings on Ad spend
2.
Shares
2.
Media mentions
More Video Likes and
Shares
3.
Embeds
3.
Brand Awareness
4.
Search Engine Rankings
4.
Brand Affinity
Video sharing features
on players
5.
Search traffic
5.
New hires
6.
Comments
6.
Recommend a friend or
Advanced Engagement
Metrics
7.
Blog posts/mentions
8.
New Fans
Your video has legs!
9.
Retweets
@bobtripathi
NPS
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40. Researching Competition
Keyword
User
Date Upload
# of
comments
# of views
# of
subscribers
Promos
KW Volume KW Volume
on YouTube on Google
Video URL
maytag repair
frielink5
4 months ago
2956
2
2
None
NA
90500 http://www.youtube.com/watch?v=SsrRUVNF8uU
dryer repair
DIYAPPLIANCEREPAIR
1 year ago
34,447
2
136
Yes
46000
135000 http://www.youtube.com/watch?v=e6cMej-C1XQ
kenmore service
Vinylrecordsneverdie
3 months ago
99
6
511
None
NA
NA http://www.youtube.com/watch?v=coRl5QtglmY
kenmore repair
DIYAPPLIANCEREPAIR
1 year ago
34,447
2
136
Yes
4100
74000 http://www.youtube.com/watch?v=e6cMej-C1XQ
applianceassistant
1 year ago
121,412
20+
80
Yes
appliancemike
1 year ago
144,633
30+
225
none
NA
fix washer
washing machine
repair
appliance repair
DIYAPPLIANCEREPAIR
kitchen aid repair
rcommando1
ge repair
MonitechSolutions
Take top
Keywords
12100 http://www.youtube.com/watch?v=6XIsK3W_Qcg
49500 http://www.youtube.com/watch?v=WLPGs2UMUJc
1 year ago
34,447
2
136
yes
NA
550000 http://www.youtube.com/watch?v=e6cMej-C1XQ
8 months ago
20,948
6
95
yes
na
8100 http://www.youtube.com/watch?v=SsrRUVNF8uU
1 year ago
1,243
3
na
74000 http://www.youtube.com/watch?v=ACtNypk80IA
See who’s
ranking
@bobtripathi
Type of Video
#IETraining

41. Digital Marketing Secrets
1
Look to build your company brand.
2
Get more visual with your Social Media.
3
Repurpose your content into different formats. Make it
format agnostic!
4
Build your in-house email list.
5
Video is the new text on the web. Make it easy to share.
@bobtripathi
#IETraining

42. We're Hiring!
Email us at
training@instantetraining.com
@bobtripathi
#IETraining

43. And before we go into Q&A
Introducing….
@bobtripathi
#IETraining

44. 27 Online & On-Demand Sessions covering…
The Power of Inbound Marketing
Community Building as Inbound Marketing
SEO & Inbound Marketing
Inbound for B2B & B2C
Email Marketing - Building Email Lists
Video Marketing as Inbound Marketing
Link Building Strategies
Content Marketing
Blogging Strategy for Generating Leads
Social Media & Inbound Marketing
SEO Competitive Analysis & SEO Tools
SEO + Customer Segmentation
Influencer Marketing
Wordpress SEO
@bobtripathi
#IETraining

45. Inbound & SEO Training Framework
@bobtripathi
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46. 30% on both training tracks – Coupon Code : INBOUND30
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47. Our Students Love to Strike a Pose!
Got my certificate of achievement for social media certification
project today! Yay! Frankly, it rivals my college diploma for looks.
Thanks, Instant E-Training!
- Sheri Holm
@bobtripathi
#IETraining

48. 3 Bonuses for Webinar
Attendees Only
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49. Free Membership to Video
Library
Free
Bonus
#1
150+ Training videos on Facebook,
Twitter, SEO, and more.
Free 1 Month membership worth
$47!
Free 3 Month membership worth
$141 for Certification!
http://www.instantetraining.com/pricing-plans
@bobtripathi
#IETraining

50. Free Book – The Art of SEO!
Worth $49.99
Free
Bonus
#2
Bestseller book by Eric Enge,
Stephan Spencer, Jessie Stricchiola,
and Rand Fishkin
Free book to all attendees (if you
register, of course)!
@bobtripathi
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51. FREE Phone Consultation
– Worth $250
Free
Bonus
#3
Free 30 Minutes of Phone
consult – Ask any SEO or
Marketing questions.
It’s Your Time!
@bobtripathi
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52. Here’s What You Get
1.
2.
3.
4.
27 Live Online and On-Demand Sessions (6 months access)
Free Membership to library
Free Phone Consultation (30 mins)
Free Book
http://bit.ly/SEO14
Use Coupon Code : INBOUND30
@bobtripathi
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53. Start today!
Multiple Payment Options
http://bit.ly/SEO14
Use Coupon Code : INBOUND30
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