Broadcast your brand with Fit4Life Radio

Take Your Business to the Next Level with Fit4Life Radio

Broadcast Your Brand

Advertising is a form of communication
used to encourage or persuade an audience
(viewers, readers or listeners. Sometimes a
specific group of people.) to continue or take
some new action.

• Advertise or Die
• Why Advertise?
 To attract new customers
 To generate continuous business
 To encourage repeat business
 To keep your business in the competitive race.
• What happens when you don’t?

Radio Advertising creates an audio-
only environment and puts the listener
smack, dab in the middle. It targets a captive
audience anywhere; in their vehicles, waiting
rooms, restaurants or grocery stores to
promote your product or service in a
memorable way.

Why Radio Advertising?
Radio advertising is an
innovative way to reach
thousands, sometimes millions
of listeners.

Radio reaches individuals when
they are in their homes, in
their cars, while they are on
the Internet and can even
reach them in a public setting.

 It’s the only medium where
you hear a human voice any
time you want, 24 hours a
day, 7 days a week.
Only radio can reach
on-the-go consumers.
Radio’s mobility allows you
to establish a special
relationship with consumers.

 People relate to radio
 Compared to television ads
radio ads are seen more
personally connected.
 Radio listening is a
one-on-one and emotion
driven experience.
 Consumers create a values-
based relationship with the
ads they hear on radio.

 When radio is on, people listen

90% listen every week
Source: RAJAR Q3 2011

 When radio is on, people listen

23hrs
every week


Radio: America’s #2 Leisure Activity
Hours per person per week
20.0

18.0
18.5
16.0

14.0
14.9
12.0
12.2
10.0

8.0

6.0

4.0
1.2
2.0 3.7 3.3 3.3
2.4 2.1 1.9
0.0
Cable TV Radio Broadcast TV Internet Newspaper Recorded Magazines Books Video Games Home
Music* Video**

*Recorded Music, Newspaper and Magazine categories do not include those downloaded or viewed on the internet – those are included in Internet category.
**Home Video includes VHS & DVD’s only. PPV & VOD are included in Cable; DVR viewing is included in appropriate TV category. Cable includes satellite.

Source: Veronis Suhler Stevens Communication Industry Forecast 2008 and AMS Study August 2008.

Radio connects with consumers at a very high emotional level

Radio is and has always been one of the premiere Engagement Platforms
available in commercial media. People can engage with their radio stations
through numerous portals – cell phones, text messages, websites, phones,
faxes, public events and more. It is a community that is open 24/7, with
continuous fresh content. When radio speaks, people react.

Advertising on Internet Radio
The estimated monthly audience for online
radio is approximately 54 million.

2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2008

Why Advertise on Internet Radio?

Radio remains at the core of consumers’ media
consumption and digital continues to be an
expansion opportunity for radio.

Arbitron Inc./Edison Media Research, The Infinite Dial 2012

% Saying the Internet Is the Most Essential Medium to
Their Lives Among TV, Radio, Newspapers, and Internet



DAB Digital
Digital
Radio
Television
Podcasts

Analogue Radio Social
Networks
Internet
Radio
Radioplayer Station
Websites YouTube

Digital platforms have made cross- Mobile Email
Marketing
platform strategies crucial to satisfy Apps SMS
today’s connected consumer.


Digital platforms make radio
even more accessible
All Digital 28.2
24.8
Internet 3.7
2.8
DAB 18.0
15.3
DTV 4.7
4.4
Mobile 15.8
12.8

All radio listening – share via platform
Q3 2011 Q3 2010


% Who Have Listened to Online Radio in Last Month

2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2012

Heavy Users of Radio and Internet More Likely
to Be Employed Full Time
% Employed
Full Time



One in Three Don't Know Radio Stations
1% on Your
At-Work Computer
Radio Over Internet
18%
Listeners
Listen On a On a Mobile
Device Such as
Computer or Radio Stations
a Smartphone
Mobile 13%
on a Regular
Radio 68%
Device


Advertising on Fit4Life Radio
Gives you a powerful platform to reach and
engage your target audience.

Why Advertise on Fit4Life Radio?

Reach potentially
millions of listeners
locally, regionally and
worldwide who are just a The Fit4Life audience :
click away from your • Are usually online
website and advertising • Have their browsers open
message. • Are ready to purchase
what interests them

Social media is now used by the majority of
Americans, changing how people and brands interact.
The Fit4Life audience connects with each other during each episode.

Any time during the live broadcasts, listeners are able to:
• call-in
• chat live
• comment
• email
• Tweet
• Post to Facebook


Social media marketing is how we
connect your audience to our audience
• Facebook: over 16,000 followers
An overall exposure to well • Twitter: over 5,000 followers
over 50,000 potential • Websites: over 6,000 unique visitors
listeners monthly per month
• BlogTalkRadio.com Network: 20,000
impressions advertising the show are
spread across the entire Blog Talk
Radio network of over 8 million
unique listeners each month

Ready to get Started?
Let Fit4Life Radio help you to

Call Carol Dunlop at 678.809.1509 Ext 13 or
Email: fit4life@optimumbodysculpting.com

Broadcast your brand with Fit4Life Radio

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Broadcast your brand with Fit4Life Radio