Lean Startup 10 slide deck with Paypal and Hotels.com example on how to do yours.

1.  Your company name
 1 line “mantra” how you change the world
 Website
 Presenter name and date

2. Problem
ToDo: Describe the pain you are addressing
Pain Examples:
Booking a hotel takes forever with an
agent and I’m not sure I get best deal
(hotels.com)
Individuals & Small stores cannot accept
credit cards as they don’t qualify for
merchant accounts (paypal.com)

3. Solution
Todo: Explain how you solve the pain and how
world becomes a better place.
Examples:
Create a website that aggregates all hotel fares
and enables search and compare plus real-time
online booking (hotels.com)
Create a website that allows online credit cards to
be accepted by individuals and small businesses
without a merchant account (paypal)

4. Business Model
Todo: How would you make money? What
are the channels and gross margins?
Examples:
We will charge the hotels a 15%
reservation fee. Service will be free to
consumers (hotels.com)
Will approach big hotel chains and propose
to sell their slow moving inventory

5. Secret sauce
Todo: Describe the underlying magic,
technology that makes this happen
 Examples:
Act as middleman between merchants and
banks/credit card companies and serve the “long tail”
of individuals & small businesses (paypal)
Provide extra security layer by storing card numbers
on our servers, merchants never see them
Use our proprietary encryption technology to make it
all secure (we also have a patent pending)

6. Marketing & Sales
Todo: Explain how are you going to reach your
customer on a shoestring budget
Examples:
Make it easy for sellers to embed our PayNow
button in auction listings. Go after most active
sellers and solicit them directly to use us.
Incentivize first time users by offering one time
credit of $5 upon first transaction
Create buddy referral program and enable users
to earn cash credit for each referral

7. Competition
Todo: Provide a complete view of market
players. Why are you better?
Examples:
Billpoint, BidPay, Moneybookers, yahoo
PayDirect, Citybank’s C2it (for paypal)
Our advantages:
Individuals & Small businesses can accept payments
with no merchant account
Buyers’ credit card numbers will not be passed to
merchants

8. The Team
Todo: Who will help you succeed? Key
members, advisors. List missing talent here.
Examples:
Tom Smith, co-founder, CEO. Brings 15 years of
target market expertise, created several sales
channels
Rob Doe, co-founder, CTO. 20 years integrating
online travel sites, running datacenters and
managing offshore teams

9. Financial Projections
 Todo: 5 year (wishful) projections. Number of customers,
conversion rate, sales volume
 Examples:
 Our target auction channel has over 100,000 transactions
per day
 We expect an initial 0.1% conversion rate, or 100
transactions per day in the first 3 months.
 Average transaction value is $25. We make 3% per
transaction or $0.75. That leads us to gross sales of $750
per day. (Insert 5 year table here)

10. Current Status
 Todo: What have you accomplished so far?
 Outline market testing results, hard numbers
 Target Customer feedback
 Traction outlook
 What assumptions have you validated
 What leaps of faith you have to make
 (update this each week, last week it will show traction
status)

11.  If you have questions or need help, or you want to pitch
me (I’m an accredited investor, you can pitch me
directly), contact me: Bogdan Cirlig
 http://angel.co/bogdancirlig
 http://linkedin.com/in/bogdancirlig
 http://github.com/bibanul
 PS: this slide is not part of your deck :D