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- don’t make it look like you are describing a solution looking for a problem Answer to the little man, “so what” Is the audience “buying in”?
- Audience must understand what is the value you are providing (i.e time saving, correct a wrongdoing, save something good from vanishing) - Do not get into technical details of how cool the N tier application is and how it runs on distributed datacenters across the world
An untested business model is likely to fail. Use analogs & antilogs in similar industries Advertising is NOT a sustainable business model unless you have Google or Facebook’s traffic and can negotiate direct ad deals with media agencies
- Diagrams are best use of this slide.
- You need to have an effective go to market strategy
10 Slide Lean Startup MVP Deck Example
Your company name
1 line “mantra” how you change the world
Presenter name and date
ToDo: Describe the pain you are addressing
Booking a hotel takes forever with an
agent and I’m not sure I get best deal
Individuals & Small stores cannot accept
credit cards as they don’t qualify for
merchant accounts (paypal.com)
Todo: Explain how you solve the pain and how
world becomes a better place.
Create a website that aggregates all hotel fares
and enables search and compare plus real-time
online booking (hotels.com)
Create a website that allows online credit cards to
be accepted by individuals and small businesses
without a merchant account (paypal)
Todo: How would you make money? What
are the channels and gross margins?
We will charge the hotels a 15%
reservation fee. Service will be free to
Will approach big hotel chains and propose
to sell their slow moving inventory
Todo: Describe the underlying magic,
technology that makes this happen
Act as middleman between merchants and
banks/credit card companies and serve the “long tail”
of individuals & small businesses (paypal)
Provide extra security layer by storing card numbers
on our servers, merchants never see them
Use our proprietary encryption technology to make it
all secure (we also have a patent pending)
Marketing & Sales
Todo: Explain how are you going to reach your
customer on a shoestring budget
Make it easy for sellers to embed our PayNow
button in auction listings. Go after most active
sellers and solicit them directly to use us.
Incentivize first time users by offering one time
credit of $5 upon first transaction
Create buddy referral program and enable users
to earn cash credit for each referral
Todo: Provide a complete view of market
players. Why are you better?
Billpoint, BidPay, Moneybookers, yahoo
PayDirect, Citybank’s C2it (for paypal)
Individuals & Small businesses can accept payments
with no merchant account
Buyers’ credit card numbers will not be passed to
Todo: Who will help you succeed? Key
members, advisors. List missing talent here.
Tom Smith, co-founder, CEO. Brings 15 years of
target market expertise, created several sales
Rob Doe, co-founder, CTO. 20 years integrating
online travel sites, running datacenters and
managing offshore teams
Todo: 5 year (wishful) projections. Number of customers,
conversion rate, sales volume
Our target auction channel has over 100,000 transactions
We expect an initial 0.1% conversion rate, or 100
transactions per day in the first 3 months.
Average transaction value is $25. We make 3% per
transaction or $0.75. That leads us to gross sales of $750
per day. (Insert 5 year table here)
Todo: What have you accomplished so far?
Outline market testing results, hard numbers
Target Customer feedback
What assumptions have you validated
What leaps of faith you have to make
(update this each week, last week it will show traction
If you have questions or need help, or you want to pitch
me (I’m an accredited investor, you can pitch me
directly), contact me: Bogdan Cirlig
PS: this slide is not part of your deck :D