Branding and Communication Goals in Web Application Requirements

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How to take into account brand assets and values in the design of the communication strategies on the web. How this influences information architecture and other types of requirements.

Business Education

Branding and Communication Goals for Content-Intensive Interactive Applications Davide Bolchini TEC-Lab, Faculty of Communication Sciences University of Lugano, Switzerland Franca Garzotto, Paolo Paolini Hypermedia Open Centre, Dept. of Electronics and Information Politecnico di Milano, Italy International Requirements Engineering Conference RE 2007 - India

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scope of the research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practices (not a process) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USER SEGMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFORMATION UNITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFO UNITS vs KEY VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFO UNITS vs USERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ongoing and Future Work ,[object Object],[object Object],[object Object],[object Object],[object Object]

END Thank you for your attention! Contacts: [email_address]

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