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Bolutife Alex-Taiwo Nneoma Ekwegh Flipboard: Social Magazine

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Agenda 1. Introduction 2. Flipboard 3. Secondary research 4. What Flipboard does 5. The battle of social magazines 6. Today’s consumers 7. Benefits to advertisers 8. Key points

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Introduction <ul><li>What is Flipboard? </li></ul><ul><li>http://www.youtube.com/watch?v=LDARc7jhM8U. </li></ul>

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Secondary Research <ul><li>Apple iPad while expensive and out of reach for the majority of the mass market, has become a highly desired object by technology lovers. </li></ul><ul><li>Tablet ownership is also currently niche (at 3% of respondents) - partly due to price but also because they are considered more a luxury than a necessity. </li></ul><ul><li>Compared to females, males are more likely to have a wider repertoire of technological items. </li></ul>(Mintel, 2010)

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Secondary Research Contd. <ul><li>The latest gadgetry used to be more associated with early adopters, those who are young and male. </li></ul><ul><li>Technological sophistication has a significant impact on ownership of gadgets. </li></ul><ul><li>Parents are also less likely to have an active social life, and therefore may have a greater interest in gadgets for home entertainment. </li></ul>(Mintel, 2010)

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Flipboard <ul><li>Flipboard application is referred to as a social magazine’. </li></ul><ul><li>Flipboard was launched in July 2010. </li></ul><ul><li>Flipboard won the Apple iPad application of the year 2010. </li></ul><ul><li>Flipboard is an application that creates a personalized digital and interactive magazine based on the users interests. </li></ul>

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What Flipboard Does: <ul><li>Flipboard organizes information from various sources the user engages with such as Facebook, Twitter, Flickr, Wikipedia and Google reader. </li></ul><ul><li>Flipboard provides users with their own real-time personalized magazine filled with newspaper and magazine articles, blog posts, photos, tweets and other content that the user subscribes to on the web. </li></ul>

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The Battle of Social Magazines Flipboard Vs. NewsMix: <ul><li>NewsMix does not give users much control as Flipboard does. </li></ul><ul><li>Compared to NewsMix, Flipboard has a more attractive and </li></ul><ul><li>graphically appealing interface. </li></ul>Flipboard Vs. The Daily: <ul><li>Compared to Flipboard, The Daily fails in providing the user with relevant and interesting content. </li></ul>

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Today’s Consumers <ul><li>In an interactive context: </li></ul><ul><li>Consumers engage with marketing communications. </li></ul><ul><li>Consumers receive and provide information. </li></ul><ul><li>Consumers are at the centre of marketing communications. </li></ul>

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Benefits To Advertisers: Flipboard enables advertisers to: <ul><li>Match advert with content and publisher through personalization. </li></ul><ul><li>Create better brand experiences through users interest. </li></ul><ul><li>Access relevant consumers because their interests are revealed through their likes, Retweets, and RSS subscriptions. </li></ul><ul><li>Move past the mass market of flashing banner ad world of social networks . </li></ul><ul><li>Know who is interacting with their adverts and what consumers do with them. </li></ul>

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Key Points: <ul><li>The world of aggregation apps is a lucrative market, thus more social magazine applications are emerging. </li></ul><ul><li>The role of social media in marketing communications cannot be ignored. </li></ul><ul><li>Flipboard offers advertisers a greater opportunity to communicate with their desired target market compared to other forms of traditional media. </li></ul>

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Thank You Any questions?