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Fairfax County NEwswire Communicating to the Future
Why? Challenge to find comprehensive view of county news/information Print vs. Online vs. Social Media Further  fulfill Board request for coordination Times have changed and we need to adapt
Change
NewsWire Objectives Present county news of all sizes in one location: helps the public, media and us Publish content through many tools and engage the public Create an integrated, comprehensive news and engagement platform to meet the demands of changing times
NewsWire: Objective 1 Present county news of all sizes in one location: helps the public, media and us
NewsWire: Latest News Integrated News Releases
NewsWire: Latest News What about news of all sizes: small, medium and large? What about news that’s already online, not an official news release?
NewsWire: Latest News Integrated News of All Sizes
NewsWire: Featured News
NewsWire: Events Same issue as news releases: stovepiped
NewsWire: Event Map
NewsWire: Objective 1 Present county news of all sizes in one location: helps the public, media and us News  Events
NewsWire: Objective 2 Publish content through many tools and engage the public
NewsWire: News Feeds
NewsWire: News Feeds
NewsWire: News Feeds Personalized news; not everyone wants thefirehose of the NewsWire
NewsWire: E-mail
NewsWire: E-mail
NewsWire: E-mail
NewsWire: E-mail
NewsWire: E-mail
NewsWire: Mobile
NewsWire: Mobile
NewsWire: Mobile
NewsWire: Mobile
NewsWire: Mobile
NewsWire: Ask Fairfax!
NewsWire: Ask Fairfax!
NewsWire: Social Voting
NewsWire: Social Voting
NewsWire: Social Media
NewsWire: Connect and Engage Provide multiple tools people can choose from to connect and engage with their government  News Feeds E-mail Mobile Questions and Voting Social Media
NewsWire: Objective 2 Publish content through many tools and engage the public
NewsWire: Objective 3 Create an integrated, comprehensive news and engagement platform to meet the demands of changing times How? Connect Objectives 1 and 2 Present county news of all sizes in one location  Publish content through many tools and engage the public
NewsWire: Objective 3
NewsWire: Objective 3 1 2 3
NewsWire: Objective 3
NewsWire
OPA Mission/Objectives Ensure a common look, feel and message for countywide information Ensure effective and efficient communications Bridge communications divides between diverse customers To maintain a flexible, cross-trained staff  Technical knowledge consistent with industry standards
NewsWire: Key Issues Communicators as Reporters Video/Audio Blogs Podcasts Need Staffing Plans Developing Operations Manual Countywide Participation DIT  How Does NewsWire Work During Emergencies?
More Change
Fairfax County NEwswire Communicating to the Future

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Fairfax County NewsWire