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Key – Unit 2Reading comprehension tasks1. ‘Glocalization’ means operating all over the world while taking account of localcultural habits, beliefs and principles in each country or market.2. Japanese companies have a policy of promotion by seniority, so a 50-year-old managershould automatically be granted much more status and respect than a 30-year-old one.3. The Italian salesman did not want to earn more (i.e. show himself to be a bettersalesman) than his colleagues, or earn as much as his boss. The Singaporean andIndonesian managers did not approve of a system that might cause salesmen to encouragecustomers to buy products they didn’t need.4. Universalists believe that rules are extremely important, and distrust particularlistsbecause they break rules to help their friends, while particularlists believe that personalrelationships should take precedence, and distrust universalists because they won’t evenhelp a friend.Key to Ex. 1:1. Since we have just bought the Parkland guide, we can now find out what Europeansthink of each other.2. Furious with his employees for turning up late each morning, he decided to have aserious talk with them.3. I have two Swiss people staying at my house, neither of whom I consider to be money-minded, or excessively serious.4. Although some Europeans consider the Italians to be dishonest, I found themcompletely trustworthy when I recently visited Italy.5. Besides having faults, the British have qualities, such as an excellent sense of humor,for which they are famous throughout the world.6. While working for a multinational company in Holland, I learned to admire the Dutchfor their good nature and tolerance.7. In generalizing about nationalities we often show prejudices, the origins of which areobscure.8. In trying to pick nationalities for each post, we were obviously unfair to those weomitted while we were probably generous to some we selected.Ex.2:1. for ; for 2. in; in 3. for; to 4. of; to 5. against/ towards 6. of 7. at8. of; about 9. for 10. to 11. of 12. with/about/by