2. What Is Diversity?
• To be composed of
different elements
and to have variety
• There are different
groups such as
age, race, and
gender that can
have a diverse
number
3. What Is Advertising?
• To call something to
the attention of the
public
• Can be found in
many different forms
of media
• A way to sell an
object or service
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4. Diversities' Importance
- Provides new perspective
and point of view
- new ideas and different
opinions
- Reflects and shows the
growing diversity in our
society
- Brings in new social group
strengthens societal bonds
- creates multiculturalism
5. Ageism
The act of discriminating against a
certain group or person due to
age
6. List Of Age Groups
Age Group
0-2 Babies
3-5 Toddlers
6-12 Children
13-19 Teens
20-35 Young adult
35-50 Middle aged
50 + Elderly adult
9. Niche Marketing
- To target a certain market
for a specified
age, race, gender etc. or
group
- Usually based on marketing
research or statistics
- Targets using ads in specific
places or shows etc.
- Usually costs less but
reaches less people
12. Mass Marketing
- Aims to sell/ advertise to a
wide audience
- Compels as many people as
possible to buy the product
- Usually used to advertise
generic products
- can come in media forms
widely distributed
- Also called undifferentiated
marketing
13.
14.
15. Ideal Markets
- The consumer group that is
most desirable to a marketer
- Usually based on market
research o
- reflects on what society
believes is the ideal group
- Advertisers spend the most
money on the ideal market
