If you're ready to sell more books check out the tips in this presentation? Ready for more help? Head on over to www.amarketingexpert.com - we have lots of information and help!

1. Click to edit Master title style
Get your book marketing
on the express train to
success!
Selling More Books
Turning authors into Success Stories
Author Marketing Experts Inc http://www.amarketingexpert.com

2. Click to edit Master title style
Creating the Plan
Author Marketing Experts Inc www.amarketingexpert.com

3. Click to edit Master title style
Creating the Plan
• Who else is in my market?
• Google Alerts
• Networking!
• Conferences or events?
Author Marketing Experts Inc www.amarketingexpert.com

4. Click to edit Master title style
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5. Click Networking title style
Blog to edit Master
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6. Click toTracking Tools style
Online edit Master title
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7. ClickUltimate Goal title style
The to edit Master
To be #1 on
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8. Click to edit Master title style
The Secrets of Ranking
Content + Off Page Factors + On Page Factors
=
Authority
Author Marketing Experts Inc www.amarketingexpert.com

9. Click to Action
Taking edit Master title style
What actions can you take to help you
gain more exposure?
Author Marketing Experts Inc www.amarketingexpert.com

10. Click to edit Master title style
Rules of the Game
• Start early (earlier than you think)
• Test, test, test
• Stay on message
• Test your message
• Be consistent
Author Marketing Experts Inc www.amarketingexpert.com

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Networking Online
• Comment on others news on Facebook
• Retweet experts in your industry
• Review books
• Offer to interview other experts
Author Marketing Experts Inc www.amarketingexpert.com

12. Click to edit Master title style
Website 101
Creating an
Exceptional Website
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13. Click to edit Master title style
Website Mission
• Set a single purpose:
– Build community, sell your book, capture emails
• Design your website around your primary objective
• Don't overwhelm: keep it clean and simple
Author Marketing Experts Inc www.amarketingexpert.com

14. Website edit Master title style
Click to Rules of the Road
• Don’t oversell
• Avoid “hype”
• Balance giving and receiving
• Provide information and entertainment
• Give your visitors solid reasons to spend time on
your site and return, again and again
Author Marketing Experts Inc www.amarketingexpert.com

15. Ingredients for a Great Website
Click to edit Master title style
• Clear and concise .com domain name
• Homepage: define your primary goal and showcase it
on “page 1”
• Easy navigation
• Build community, capture emails
• Fast ‘n easy checkout
Author Marketing Experts Inc www.amarketingexpert.com

16. Click to edit Master title style
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Website Musts
• Your Website isn’t a magazine
• Does your site work in different browsers
(www.anybrowser.com)
• Page to page consistency…
Author Marketing Experts Inc www.amarketingexpert.com

18. The Importance ofMaster title style
Click to edit Page to Page Consistency
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19. Driving Sales Master title style
Click to edit
• Shorten the staircase: Make purchasing clear, quick
and easy.
• Add a link to Amazon – builds credibility.
• Offer only a few choices.
• Use PayPal or a shopping cart. Make checkout
fast!
Author Marketing Experts Inc www.amarketingexpert.com

20. Words on your Website…. style
Click to edit Master title
• Lots of white space
• Scannable text
• Headlines are important, even highlighting keywords
• Remember that “maybe’s rule” – keep ‘em coming
back
• Ethical bribe
Author Marketing Experts Inc www.amarketingexpert.com

21. Understanding Basic SEO style
Click to edit Master title
• On Page Factors: what happens on your website
• Off Page Factors: incoming links to your site
Author Marketing Experts Inc www.amarketingexpert.com

22. Four Steps to Great SEO style
Click to edit Master title
1. Pick unique page titles:
– Your keywords and phrases.
1. Secure URLs that draw your target readers like a
vacuum.
2. Blog, blog, blog because Google spiders blog pages
24/7.
Author Marketing Experts Inc www.amarketingexpert.com

23. Click to edit Master title style
Author Marketing Experts Inc www.amarketingexpert.com

24. Click to editTraffic! title style
Know your Master
Author Marketing Experts Inc www.amarketingexpert.com

25. Click to edit Master title style
Social Media Traffic
Author Marketing Experts Inc www.amarketingexpert.com

26. Everything is Your Resume
Click to edit Master title style
• Everything is Searchable
• Anything you write could end up in the media
• Never write anything you don’t want your
grandmother to read
Author Marketing Experts Inc www.amarketingexpert.com

27. Click to edit Master title style
About AME
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized
campaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social
networking platforms, social bookmarking, and book video to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No
Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients
have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned
psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of
the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a
Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS
The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public
Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine,
Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More
Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
AME has offices in San Diego, Chicago, Seattle, and New York.
Author Marketing Experts Inc www.amarketingexpert.com

28. Click to edit Master title style
Thank you for attending!
Author Marketing Experts Inc www.amarketingexpert.com

29. Is your book marketing campaign
just peddling along?
Call us today for a free consultation!
Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
www.amarketingexpert.com/