"Publishing with an Audience: An Experiment from Sourcebooks and Wattpad" - Dominique Raccah (Sourcebooks) & Ashleigh Gardner (Wattpad) at BookNet Canada's Tech Forum - March 6, 2014

1. Publishing With
An Audience
&

2. MONTHLY
!
25 MILLION Members
!
85% Mobile
!
5 BILLION Minutes
!
2 MILLION Uploads
!
8 MILLION Comments

3. Sourcebooks’ continuous evolution…

5. the problem:
This model evolved
to distribute objects,
not information or ideas
Risk
Power

6. New Kinds of Value in Every Vertical
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

7. New Kinds of Value in Every Vertical
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

8. New Kinds of Value in Every Vertical
Creative
Content
Partners
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

9. New Kinds of Value in Every Vertical
Creative
Content
Partners
Retailers
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

10. New Kinds of Value in Every Vertical
Creative
Content
Partners
RetailersPublishers
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

11. New Kinds of Value in Every Vertical
Creative
Content
Partners
RetailersPublishers
Readers
Author!
Brands!
Licenses!
Magazine
Physical and ebooks
Agents
1. Revenue!
2. Marketing

12. Shakesperience Put Me In The Story
Discover a New Love
Extending the book —
Content, format and experience

13. Simple Truths

14. Put Me In The Story

15. 2013 YTD Sales by Units
0
1000000
2000000
3000000
4000000
Adult Fic Adult NF Kids (ALL) Kids (not YA) YA
Print
eBooks
63%
35%
14% 10%
38%

18. Serialization
!
Mobile Reading 85%
Mobile Writing 50% (!)
!
Push Notifications
!
Call to Action
“Candy Crush Effect”
!
Serial Writing vs. Serial Distribution
!
!

19. Social Reading
!
Optimized through
serialization
!
Inline Commenting
!
Social network
!

20. Enthusiasts and Superfans
Fan Fiction
!
Fan Art
!
#wattpad

21. Publishing With
An Audience
&