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Developing a brand concept, new business model and coherent marketing strategy can be a daunting experience that takes time, thought and precision. But when an unprecedented global pandemic strikes, throwing ideas and plans into oblivion, how do you react from a strategic business perspective?
Richard Ardis, MD at CCM Group, discusses how innovation, passion and customer insight are the real driving forces behind the success of a business strategy. Learn how Richard and his dedicated team built a fully functioning brand, strategy, product range and e-commerce platform in less than three weeks time as he (truthfully) delves into the art of brand conception and business strategy in unprecedented times.
What exactly is covered?
Building a business model during a total business and supplier shutdown.
Evolving a brand through direct consumer interaction.
Working without any digital capabilities.
Fighting the good fight, in a slightly distrustful, mercenary marketplace.
Predicting the unpredictable - what exactly does the future look like?