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Network Focused Design '12
Design icons were all about the object itself, the aesthetics of it.
We now see more and more products that are more about the content, or the service it offers.
EPOC Neuroheadset measures your brainwaves, making them into an interface controller.
The EPOC Neuroheadset offers an API for programmers to build their own interfaces around the headset.
“...digital networked object design is not so much about the object,
but moreover about the social relationships around it.”

— Mike Kuniavsky
Author of Smart Things, Ubiquitous Computing User Experience Design
VALUE IS BEING SHIFTED...
RESULTING IN PRODUCTS BECOMING
    SERVICE AVATARS.
PEOPLE                                        PRODUCTS




                           SERVICES                                        ENVIRONMENTS




                                     INFORMATION-FUELLED ERA
People, products, services and environments are more and more connected.
The web (and its information) are the fuel for these different elements.
LIVING NETWORK
The result of all this is a society that operates as a living network.
DATA IS UBIQUITOUS...
BUT HOW TO CREATE VALUE WITH IT?
Here’s where Network Focused Design sets in.
NFD is a design approach we made in order to design successful solutions for our connected world.
MENNO HUISMAN                                                              WIMER HAZENBERG




                                                                                     SARA CÓRDOBA RUBINO




                                                   NFD THINKERS
NFD was instigated by:
Menno Huisman, creative director at design & strategy studio Booreiland.
Wimer Hazenberg, creative director at Booreiland.
Sara Cordoba Rubino, researcher at Booreiland.
NFD is extensively explained in our book Meta Products.
Basically, it’s divided over 3 phases, and every phase has 3 steps.
NFD IS A HOLISTIC APPROACH
           TO DESIGN NETWORKS
WHERE THE FOCUS IS ON THE RELATIONSHIPS
  BETWEEN SERVICES, PRODUCTS,
  PEOPLE AND ENVIRONMENTS.
PHASE 1 VISUALIZE THE NETWORK
Behaviour | Context | Aspirations

PHASE 2 SET A DIRECTION
Make sense | Design criteria

PHASE 3 DESIGN THE META PRODUCT
Interactions | Touchpoints



        THE PHASES OF NFD
TOUCHPOINT




THE PHASES OF NFD
KIDS
          6-12




        SMS/CHAT                     GO TO                           PLAY &                   MULTITASK                 BUILD THEIR
                                    SCHOOL                          SOCIALIZE                                            IDENTITY



                                                     KIDS
                                                     6-12                              KIDS
                                                                                       6-12
                                          SCHOOL                                                                                  EVENTS/
                        PHONE                                                                              (COOL ROLE MODELS)
       KIDS                                                                     TOYS               PHONE                          PARTIES
                                                            GAMES                                              WANNABE
       6-12                                                                                                    DESIGNERS
                                PARENTS


              FRIENDS                                               FRIENDS
                                                   PARK                                TOY SHOPS                            TOP
                                                                                                                         DESIGNERS
                                   SUPERMARKET




                                      NETWORK OF VALUE EXCHANGE
NFD aims to investigate the exchange of value within a network.
Value can be money, attention, an action etc.
NETWORKS HAS SOME
DESIGNING FOR
         CHALLENGES...
CREATE MEANING OUT OF THE OMNIPRESENT DATA
There’s lots of data out there.
The trick is to translate data into valuable information, since only valuable information is meaningful to people.
HOOK ON TO EXISTING NETWORKS OF VALUE
Think of the world as consisting of numerous API’s.
As a designer you’ll have to be aware that your product, service or whatever will become part of a network.
Ensure it has touchpoints/open ends.
SYSTEM                  PRODUCT                 INTERACTION                 SERVICE
                   DESIGNER                 DESIGNER                  DESIGNER                 DESIGNER




                              WORK IN TRANSDISCIPLINARY TEAMS
It will become more and more important to work together with other disciplines.
Mindsets have to change too, product designers should think of applying the web as a material in their products, while interaction
designers for the web have to think beyond screens and displays.
RETHINK BUSINESS MODELS
We have to rethink the paradigm of ownership.
Products as service avatars means paying for usage, instead of owning a product for the product itself.
SOME   EXAMPLES...
WATTSON
—by DIY Kyoto




                                       AMBIENT INTELLIGENCE
Wattson measures your energy consumption in your home.
KOUBACHI
—by Koubachi AG




                                          AMBIENT INTELLIGENCE
Koubachi measures the status of your plants in your home, and advises you whether to give them more water, more light etc.
MOGEES
—by Zamborlin & Schnell




                                              TOUCH INTERFACES
Mogees are hyper sensitive microphones that can be placed on every imaginable surface, using that surface as an acoustic
instrument.
SENSEAWARE
—by FedEx




                                                          TRACKING
SenseAware tracks package conditions during in-transit.
SONGDO IBD
—by Gale International LLC.




                                                    SMART CITIES
Songdo IBD is a fictive city in which all elements are interconnected and communicate with each other.
It’s an example of how the creators think cities will work in the near future.
OUR   WORKSHOPS...
AIR QUALITY EGG
—Booreiland X Pachube




Air Quality Egg senses the air quality in big metropolitan areas and plots statistics on your screen.
We kicked off this project with a workshop together with Pachube.
MONSKEYS
—Booreiland X Kop & Schouders




Monskeys are designer toys.
We helped the company to get more out of the product itself by doing a workshop.
We’re now innovating towards a better connection between the web and the toys themselves.
KEYWORDS:
    Network mindset
Meaningful value exchanges
   Transdisciplinarity
    Data is a material
“...five years ago, you wouldn’t have designed an object knowing
that it could be so immediately connected, recognizable, change and
react. Today potentially this happens. So the way of designing is
different, as you have to consider a new spectrum of variables.”

— Federico Casalegno
Director Mobile Experience Laboratory, MIT
WWW.METAPRODUCTS.NL
booreiland.nl
  twitter.com/booreiland
      metaproducts.nl
twitter.com/meta_products

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Network Focused Design '12

  • 2. Design icons were all about the object itself, the aesthetics of it.
  • 3. We now see more and more products that are more about the content, or the service it offers. EPOC Neuroheadset measures your brainwaves, making them into an interface controller. The EPOC Neuroheadset offers an API for programmers to build their own interfaces around the headset.
  • 4. “...digital networked object design is not so much about the object, but moreover about the social relationships around it.” — Mike Kuniavsky Author of Smart Things, Ubiquitous Computing User Experience Design
  • 5. VALUE IS BEING SHIFTED... RESULTING IN PRODUCTS BECOMING SERVICE AVATARS.
  • 6. PEOPLE PRODUCTS SERVICES ENVIRONMENTS INFORMATION-FUELLED ERA People, products, services and environments are more and more connected. The web (and its information) are the fuel for these different elements.
  • 7. LIVING NETWORK The result of all this is a society that operates as a living network.
  • 8. DATA IS UBIQUITOUS... BUT HOW TO CREATE VALUE WITH IT?
  • 9. Here’s where Network Focused Design sets in. NFD is a design approach we made in order to design successful solutions for our connected world.
  • 10. MENNO HUISMAN WIMER HAZENBERG SARA CÓRDOBA RUBINO NFD THINKERS NFD was instigated by: Menno Huisman, creative director at design & strategy studio Booreiland. Wimer Hazenberg, creative director at Booreiland. Sara Cordoba Rubino, researcher at Booreiland.
  • 11. NFD is extensively explained in our book Meta Products. Basically, it’s divided over 3 phases, and every phase has 3 steps.
  • 12. NFD IS A HOLISTIC APPROACH TO DESIGN NETWORKS WHERE THE FOCUS IS ON THE RELATIONSHIPS BETWEEN SERVICES, PRODUCTS, PEOPLE AND ENVIRONMENTS.
  • 13. PHASE 1 VISUALIZE THE NETWORK Behaviour | Context | Aspirations PHASE 2 SET A DIRECTION Make sense | Design criteria PHASE 3 DESIGN THE META PRODUCT Interactions | Touchpoints THE PHASES OF NFD
  • 15. KIDS 6-12 SMS/CHAT GO TO PLAY & MULTITASK BUILD THEIR SCHOOL SOCIALIZE IDENTITY KIDS 6-12 KIDS 6-12 SCHOOL EVENTS/ PHONE (COOL ROLE MODELS) KIDS TOYS PHONE PARTIES GAMES WANNABE 6-12 DESIGNERS PARENTS FRIENDS FRIENDS PARK TOY SHOPS TOP DESIGNERS SUPERMARKET NETWORK OF VALUE EXCHANGE NFD aims to investigate the exchange of value within a network. Value can be money, attention, an action etc.
  • 16. NETWORKS HAS SOME DESIGNING FOR CHALLENGES...
  • 17. CREATE MEANING OUT OF THE OMNIPRESENT DATA There’s lots of data out there. The trick is to translate data into valuable information, since only valuable information is meaningful to people.
  • 18. HOOK ON TO EXISTING NETWORKS OF VALUE Think of the world as consisting of numerous API’s. As a designer you’ll have to be aware that your product, service or whatever will become part of a network. Ensure it has touchpoints/open ends.
  • 19. SYSTEM PRODUCT INTERACTION SERVICE DESIGNER DESIGNER DESIGNER DESIGNER WORK IN TRANSDISCIPLINARY TEAMS It will become more and more important to work together with other disciplines. Mindsets have to change too, product designers should think of applying the web as a material in their products, while interaction designers for the web have to think beyond screens and displays.
  • 20. RETHINK BUSINESS MODELS We have to rethink the paradigm of ownership. Products as service avatars means paying for usage, instead of owning a product for the product itself.
  • 21. SOME EXAMPLES...
  • 22. WATTSON —by DIY Kyoto AMBIENT INTELLIGENCE Wattson measures your energy consumption in your home.
  • 23. KOUBACHI —by Koubachi AG AMBIENT INTELLIGENCE Koubachi measures the status of your plants in your home, and advises you whether to give them more water, more light etc.
  • 24. MOGEES —by Zamborlin & Schnell TOUCH INTERFACES Mogees are hyper sensitive microphones that can be placed on every imaginable surface, using that surface as an acoustic instrument.
  • 25. SENSEAWARE —by FedEx TRACKING SenseAware tracks package conditions during in-transit.
  • 26. SONGDO IBD —by Gale International LLC. SMART CITIES Songdo IBD is a fictive city in which all elements are interconnected and communicate with each other. It’s an example of how the creators think cities will work in the near future.
  • 27. OUR WORKSHOPS...
  • 28. AIR QUALITY EGG —Booreiland X Pachube Air Quality Egg senses the air quality in big metropolitan areas and plots statistics on your screen. We kicked off this project with a workshop together with Pachube.
  • 29. MONSKEYS —Booreiland X Kop & Schouders Monskeys are designer toys. We helped the company to get more out of the product itself by doing a workshop. We’re now innovating towards a better connection between the web and the toys themselves.
  • 30. KEYWORDS: Network mindset Meaningful value exchanges Transdisciplinarity Data is a material
  • 31. “...five years ago, you wouldn’t have designed an object knowing that it could be so immediately connected, recognizable, change and react. Today potentially this happens. So the way of designing is different, as you have to consider a new spectrum of variables.” — Federico Casalegno Director Mobile Experience Laboratory, MIT
  • 33. booreiland.nl twitter.com/booreiland metaproducts.nl twitter.com/meta_products