Download: https://boostant.com/marketing_materials/Boostant_Corporate_Brochure_En.pdf
To launch your online promotion you should know that there is a lot of stuff to read and consider before starting the process, moreover it takes a lot of time. It is not just thinking out promotion format and prize. You have to take care of the compliance with certain rules otherwise your company page on Facebook has a chance to be banned and you can lose all the valuable info and fan base that you've already possessed!
2. 2www.boostant.com | facebook.com/boostant | @boostant
01 SWEEPSTAKE 02 PHOTO CONTEST
03 VIDEO CONTEST 04 TEXT CONTEST 05 COUPON 06 FORM
WHAT IS IT?
Boostant is a self-service tool for creating
interactive branded promotions...
3. WHAT IS IT?
... publishing them across multiple
channels.
3www.boostant.com | facebook.com/boostant | @boostant
5. 1. DON'T BREAK FACEBOOK RULES
With Boostant you don't have the risk to be banned. Facebook has a set of rules which you should follow:
Promotions must be administered with
3rd party apps
Inform entrants that promotion is in no way
associated with Facebook
Disclose that entrants provide information
to you, not to Facebook
Entry registration must not base on liking
your Wall post or your Fan page.
You must not use default Like button functionality
as a voting mechanism for a promotion
Winner notificatons through Facebook (messages,
posts on profiles or Pages) are forbidden
5www.boostant.com | facebook.com/boostant | @boostant
6. 2. SAVE YOUR TIME
Our clients report a drastic decrease in
promotion production. It took them about
30-50 hours to create an effective promotion
manually. With Boostant you can launch
promotions in 15 minutes. Focus on growing
your business rather than creating promo-
tions.
15 MINUTES ONLY
6www.boostant.com | facebook.com/boostant | @boostant
7. 3. CONVERT
VISITORS INTO FANS
Don’t allow to participate in promotion until
the visitors become your fans. Encourage
them to LIKE your Fan Page before enter the
promotion.
Like
7www.boostant.com | facebook.com/boostant | @boostant
8. 4. GET SHARES AND FRIEND INVITES
Take advantage of the social networks’ features like shares and friend invites. Don’t lose massive channel to drive new
fans to your Fan Page FOR FREE.
10,000xNEW POTENTIAL ENTRANTS
8www.boostant.com | facebook.com/boostant | @boostant
YOUR PROMOTION
NEWS FEED FRIEND INVITES
John Smith took part at photo contest
from Boostant.
Boostant is tool for social
marketers. Click to get it.
promo.boostant.com
Like •
Comment •
3 minutes ago via Boostant •
Notifications Settings
Compelling promotions
John Smith sent you a request
3 minutes ago
See All
9. 5. COLLECT CONTACT DATA
Boostant promotions are designed not only for the growth and
engagement of your fan base in social networks but also to
collect any contact data. For example, you can get emails and
thereby combine power of social marketing with email one.
Another reason why you need contact data is Facebook promo-
tion rules. Facebook doesn’t allow to contact the winner via
Facebook notifications. It’s better to use email or phone number.
IMPORTANCE OF CONTACT DATA
SOCIAL EMAIL
13$
40$
+
RETURN ON INVESTMENT
PER $1
Source: DMA "The Power of Direct Marketing" (figures are rounded)
9www.boostant.com | facebook.com/boostant
@boostant
10. 6. LEVERAGE WEBSITE TRAFFIC
The best practice of how you can drive
visitors to your promotions is Facebook ads.
But what if you have small budget and don’t
want invest in Facebook ads? Your website
is easy solution for this. Leverage your
website as traffic source.
YOUR WEBSITE IS A GREAT
TRAFFIC SOURCE
10www.boostant.com | facebook.com/boostant | @boostant
11. 7. MEASURE YOUR SUCCESS
0
1000
2000
3000
4000
5000
17 may12 may7 may
3010
465
3041
4671
To know effective your promotion or not you need some tools for analytics. They are available at Boostant. You can find
out how many unique visitors, page views, clicks and participants your promotion gets for any period.
11www.boostant.com | facebook.com/boostant | @boostant