2. EXECUTIVE
SUMMARY
Strategic project on Vasilievsky Island, initiated by
the St. Petersburg Government in 2006
Reclamation area -
476 hectares
of the Gulf of Finland
It is historically formed as a prestigious place for living due to its
specific privacy and well-developed infrastructure, numerous parks
and breathtaking panoramic views.
Renaissance Holding is going to construct here the new residential
waterfront community offering a unique lifestyle with both urban
infrastructure providing a vibrant hub of all the amenities, and sea-
side promenade for relaxing way of life.
RenaissanceConstruction_EXECUTIVESUMMERY
Gross Building Area
m2 - 818 032
Gross
Apartment Area
m2 - 572 621
Commercial premises
m2 – 38 297
Total number of
parking places
5 010
MARINE FACADE
RESIDENTIAL PROJECT O1
4. PROJECT
ACCESSIBILITY
PUBLIC TRANSPORTATION
• Vasileostrovskaya metro station 5 km
• Primorskaya metro station 3 km
• Sportivnaya metro station 5.5 km
• Marine Facade (2018) metro station 1 km
• Shkiperskaya (2018) metro station 2.5 km
• Bolshoy Prospect (2018) metro station 4.5 km
• Pulkovo International Airport (LED) 30 km
• New Sea Passenger Terminal 1.5 km
Major TrafFIc Channels:
• WSHD 1 km
• Tuchkov Bridge 5.5 km
• Birzhevoy Bridge 6.5 km
• Dvortsovy Bridge 10 km
• Blagoveshenskiy Bridge 7 km
• Serny Island Bridge (proposed) 5 km
• Novo-Admiralteiskiy Bridge (proposed) 5.5 km
RenaissanceConstruction_PROJECTACCESSIBILITY
MARINE FACADE
RESIDENTIAL PROJECT O2
5. Primorskaya
Sportivnaya 2
Shkiperskaya
Vasileostrovskaya
Bolshoy prospect 1-2
WHSD
NORTHERN
PART
WHSD
CENTRAL
PART
WHSD
SOUTHERN
PART
MARINE
FACADE
Serny
Island
Bridge
Novoadmiralteysky
Bridge
airPORT
SEA PORT
city center
SEA PORT
MARINE FACADE
RESIDENTIAL PROJECT O2
MARINE
FACADE
city
center
St. Petersburg
the Gulf
of Finland
AIRPORT
Vasilievsky Island
RenaissanceConstruction_PROJECTACCESSIBILITY
20 min
6. MARINE FACADE
RESIDENTIAL PROJECT O2
Kyrortny
Primorsky
Kirovsky
Krasnoselsky
Frunzensky
Moskovsky
Pulkovo airport
90-120
60-90
50-60
60-90
60-90
50-60
90-120
30-40
5-10
5-10
15-20
30-40
10-15
15-20
Estimated Drive Time after
WHSD Completion
District
Current
drive time, min
WHSD
drive time,min
RenaissanceConstruction_PROJECTACCESSIBILITY
The WHSD completion (2016) will bring
the following effect:
Transport connection between the north-western, the cen-
tral and southern regions of the city.
Solution for temporary transport isolation of Vasilievsky Is-
land from other regions of St. Petersburg.
Guarantee of transport accessibility.
WHSD Project. Central Part
8. Reclamation
RenaissanceConstruction_RECLAMATION
MARINE FACADE
RESIDENTIAL PROJECT O3
The New Lands
In 2013 Renaissance joined The Marine Façade project of additional
expansion of St. Petersburg by reclaiming new territories in the Gulf
of Finland. The masterplan was developed jointly with the leading
Russian, European and USA experts.
Renaissance will reclaim four plots with total area of 87+ ha that
will accommodate new residential communities. The project in-
cludes construction of engineering infrastructure, social facilities
and roads.
Talus defence wall
Coastal defence options
14. MARINE FACADE
RESIDENTIAL PROJECT O5
PLOT 12
INITIAL DATA
5.1.Meteorological
Input & Geolocation
Daylight
The St. Petersburg Marine project is a 48 building mixed use devel-
opment spread over 1.5 square kilometers on the shore of the Baltic
Sea. RWDI was retained to provide microclimate consulting services
related to snow drifting and also the availability of daylight at the
building facades. This report focusses solely on the results of the
daylight availability analysis.
The site is directly exposed to the Baltic Sea to the west and south.
A harbour is located to the north of the development, and low- and
mid-rise residential buildings prevail to the east.
Wind
Summer Winds (May – October) Winter Winds (November – April)
Wind Speed Probability (%)
(km/h) Summer Winter
Calm 7.5 4.5
1-10 36.2 28.3
11-20 39.6 40.7
21-30 14.3 21.3
31-40 2.1 4.5
>40 0.2 0.8
RenaissanceConstruction_PLOT12
17. Supply trends on primary housing market in St. Petersburg by class from 2012-2015, %
ST.PETERsBURGRealEstateMarketAnalysisO6
45.1
35.3
6.113.5
2012 2015*20142013
42.1
37.5
15.0 5.5
40.4
6.2
38.6
14.9
42.9
7.216.0
33.9
SUPPLY
Demand trends on primary housing market in St. Petersburg by class from 2012-2015, % DEMAND
2012 2013
54.536.5
2.7
6.3
43.445.5
3.47.7
47.042.1
3.37.6
43.245.3
2.68.9
2014 2015*
Econom class
Comfort class
Business class
Elite class
*projection based on Q1-Q3 2015 figures
18. Residential
projects
located on
Vasilievsky
ISLAND
2
1
45
Econom class
Comfort class
Business class
Elite class
3
6
7
8
9
12
13
14
10
Location chart of the properties for sale and
mid-range projects on Vasilievsky Island
Docklands
Baltiisky monolit
Towers of Bering
Piter Construction
Vasilievsky quarter
FSBEU HPE «National mineral
recourse University Gorny»
Marine Rhapsody
Rant
«I am a romantic»
Seven Suns Development
Captain Nemo
Leader Group
Preobragensky
Gart
Samotsvety
LenSpecSmuAino
Lemminkainen Rus
Fjord
YIT
Malyi prospect Vasilievsky Island, 60
Variant
11
The Residence
Setl City
Granville
Solo
24 29
Dalpiterstroy
V.D.RealEstateMarketAnalysisO6
RenaissanceConstruction_MARKETANALYSIS
25. MARINE FACADE
RESIDENTIAL PROJECT 9.8
FACILITIES
FOR RESIDENTS
Competitive Advantage
Development
FOLD HOME Systems
• Recreational facilities offering a fully personalized space
• Individual pass cards are used to access FOLDHOME units
• Using the use-pay system, residents may use their areas as
they would their own private space
PRIVATE CINEMA
EVENT ROOM
MUSIC ROOM
PLAYGROUND
26. MARINE FACADE
RESIDENTIAL PROJECT 9.9
SMART
TECHNOLOGIES
Membership FEE : 5000 Rub.
Electric and water : 15 000 Rub.
PAYMENT HISTORY
For rent
For sale
PET DOCTORDOCTOR
LIGHT ON
CALL
COMFORT & CONVENIENCE SAFETY & SECURITY SMART ECONOMY ENTERTAINMENT
COMFORT
& CONVENIENCE
• Personalized climate settings
• Place a service or assistance request
• Order food delivery
SAFETY & SECURITY
• Check the status of home locks
• Grant or remove access to the house
• Receive alerts when leak is detected
• Monitor the state of your home
SMART ECONOMY
• Manage lights from your device
• Automate your lighting to respond to
your schedule
• Raise or dim any light with a single touch
ENTERTAINMENT
• Control of all of your entertainment gear
• Personalized audio and video settings
• Book facilities for residents
RenaissanceConstruction_PROJECTCONCEPT
28. MARINE FACADE
RESIDENTIAL PROJECT 12.1
CONSUMERS
PSYCOTYPES In the Terms of Customer Values
CONSERVATIVE TRENDS SETTERS TREND FOLLOWERS
tradition habit originality enjoyment prestige fashion
intellectuals average man independent hedonists careerists copiers
29. MARINE FACADE
RESIDENTIAL PROJECT 12.2
BRAND
CONCEPTION BRAND PROCESS PHASING
focus groups on-line benchmarketing
1
RESEARCH
brand positioning brand stamp
2
CONSULTING
3
branding
name sloganbrand idea
logo design corporate identity testing
4
DESIGN
5
PROMOTION
communication strategy
the main project phases
that will determine next
phases