http://www.smmulive.com/register -- Can a Vlog Help My Business. Social Media Marketing, how to use social media, social media online course

1. Can a Vlog Help My Business?
5 Questions To Ask

2. A vlog, or a video blog, is a powerful
tool for humanizing your business. All
businesses could benefit from
increased social contact, but the
question is – will vlogging help you do
it?

3. It’s certainly not the easiest form of
fan-to-business communication, but it
does stand to cause quite an impact if
done right. Let’s explore these 5
crucial questions when deciding
whether or not vlogging is what you
need.

4. #1: Do You Have a Face For Your
Business?

5. A vlog is not a brand brought to life,
it’s a person that works for the brand,
owns it, or represents it online. Does
your business have a single person or a
team that can do that? This will be an
ongoing thing – much like a blog, video
posts will need to be made often.

6. Your business will need a face.
Someone who will project the right
message to your fans, and will still be
wildly entertaining.

7. #2: Do You Have a Sustainable Budget?

8. Video blogging requires so much more
than a person, a camera and some free
time. It needs to become part of your
marketing efforts, and this will require
capital investment and a marketing
budget.

9. There is no point starting a vlog, if you
can’t afford to keep it going
indefinitely. Work out how much it will
cost you, and see if you can make it
work. Weighing up the pros and cons
usually helps.

10. #3: What Is The Best Case Scenario?

11. Once you’ve carefully laid out a plan
for your vlog, what is the best case
scenario? In other words, how will
having this vlog improve your
marketing efforts?

12. Will you earn more money, get more
clients, be seen more online? List the
benefits and then add numbers to the
best scenario possible. Is it worth it?
The only way this vlog will help your
business, is if you can exceed your
expectations.

13. #4: How Could You Use The Vlog?

14. Every niche has its own set of social
rules. A real estate company might
find it very useful to use vlogging to
create personal videos of homes for
sale.

15. Before you decide that a vlog is an
option, you need to brainstorm. What
are the best ways that your business
could use vlogging to make more
money? If it’s something inspiring and
creative, it’s more likely to work
online.

16. #5: Will Your Vlog Improve Your Online
Persona?

17. At the end of the day, your vlog will
help complete your brand. If it doesn’t
contribute to your brand’s success, it
doesn’t have any business being part
of your campaigns. Vlogging is hard to
get right, and harder to keep on track.

18. Each video will need to be promoted,
which takes time and costs money.
You’ll need to decide if driving traffic
to your vlog is better than driving
traffic to your business website.

19. Answer each of these questions, and
you’ll get a better idea on the realities
behind video blogging. You want
something this challenging to be
worthwhile! A vlog can help attract
new communities and clients, but it
must be done professionally – with an
end goal in mind.

20. Its fun, but it will also become a
keystone in your marketing campaign.
Divert too much time and effort to
your vlog – and if it fails, so does your
marketing campaign.

21. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

22. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

23. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

24. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com