A strategy built on testing and optimization helped the bank demonstrate its deep understanding of different industries ABNAMRO’scorporatebankingdivisiondevelopedits‘Vision onIndustries’campaigntodemonstrateitsunderstandingof industrysectorsthroughsharingrelevantcontent.Acreativemindedandresponsiveapproachdroveaclick-throughrate of0.78%,doublingcampaigntargetsatacostthatwasa fractionofindustrybenchmarks