2. Project
Descrip-on
A
real-‐(me
ridesharing
service
“VPu(”
implements
mechanisms
for
drivers
and
passengers,
taking
into
account
their
geographical
and
social
characteris(cs
in
real
(me.
Every
year,
the
road
traffic
increases
by
one
third.
The
average
load
of
private
cars
is
1.5
people.
Средняя
загрузка
1-‐го
легкового
автомобиля
составляет
1,5
человека.
EPSI
index
of
sa(sfac(on
with
public
transport
in
the
Russian
Federa(on
in
2012:
56.8
(out
of
100).
The
main
idea
of
the
project
is
travel
costs
compensa(on,
improving
exis(ng
level
of
road-‐traffic
situa(on
and
more
comfortable
driving,
as
well
as
mee(ng
the
requirements
of
users—needs
for
social
interac(on
and
widening
the
circle
of
friends.
3. Problem
Nowadays,
this
problem
is
solving
by
road
traffic
quaran(ne
measures,
infrastructure
developments,
strategies,
road
priority
development
and
using
of
public
transport
and
the
building
of
monorail.
This
measures
taken
in
the
last
5-‐10
years,
but
they
don’t
lead
to
the
solu(on
of
this
transport
problem
in
the
big
ci(es,
the
impact
on
passengers
and
the
requirement
to
give
up
personal
transport
in
favor
of
the
public
are
useless,
since
public
transport
is
not
compe((ve
in
the
evalua(on
of
such
quali(es
as
speed,
regularity
(reliability)
of
the
message,
comfort,
cost.
It
is
not
expected
to
reduce
the
possibility
and
passenger
traffic.
Popula(on
of
major
ci(es
is
increasing
day
by
day,
the
constant
influx
of
new
residents
only
aggravates
the
situa(on.
4. Solu-on
Reduce
the
traffic
load
without
changing
the
passenger
traffic
with
the
preserva(on
of
essen(al
basic
criteria
on
which
the
passenger
preference
for
private
transport,
namely:
• isola(on
from
the
traffic
flow;
• high
speed;
• regularity
(availability
/
reliability);
• minimum
direct
(comfort);
• availability
of
traffic
informa(on;
• economy;
• traffic
safety;
• environmental
requirements.
All
this
allows
the
combina(on
of
associated
routes
in
passenger
transport.
5. Team
Alexander Borisov
Project Manager, Programmer,
5 released game projects
Mikhail Tretyakov
Founder and CEO of 3 software companies
Georgiy Dorrer
Ph.D, Professor, more than 150 scientific
publications
Michael Bebishev
Mathematician, programmer, 2 developed and
implemented highly-loaded information systems
Svetlana Kireeva
Winner of the President's program in business
planning and controlling
6. Project
Target
Group
Men
22-‐35
years
old,
they
have
a
personal
car
(they
are
drivers)
quickly
and
ac(vely
involved
in
the
new
trends
in
the
world
of
communica(on
(social
networks
,
the
latest
gadgets)
,
sports,
and
technology.
Their
work
is
oren
associated
with
the
movement
.
They
are
ac(ve
and
have
a
wide
circle
of
friends,
trying
to
maximize
his.
Such
men
are
interested
in
business
(atend
business
forums)
look
arer
themselves
(fitness
centers,
are
commited
to
an
ac(ve
lifestyle
(racing
,
extreme
tourism);
Women
20-‐27
years
old,
do
not
have
a
personal
car
(they
are
passengers)
may
reside
in
the
satellite
towns
,
watching
his
appearance),
sociable
responsible
approach
to
training
and
/
or
work
,
the
interest
of
the
trends
in
the
fashion
world
-‐
visit
the
shopping
malls,
fashion
portals
etc.
Our
target
group
will
ac-vely
use
our
service
,
because
the
applica-on
-‐
an
indispensable
aGribute
of
the
lives
of
young
people
,
half
of
whom
,
according
to
studies,
is
in
this
age
range
(according
MASMI
)
.
7. Mone(za(on
models
1.
Orders
transmissions
to
taxi
and
logis-c
companies;
2.
Branding
solu-ons
for
places,
governments,
companies
and
events;
3.
Paid
access
to
income
money
through
the
service;
4.
Future
placement
targe(ng;
5.
Express
delivery
services;
6.
Transca(on
fee
through
the
service;
7.
Freemium-‐model.
8. Market
The
volume
of
traffic
is
actually
a
reflec(on
of
the
size
of
the
ac(ve
audience
of
service
and
depends
largely
on
ways
to
promote
at
every
stage
of
project
development
:
*
1st
stage:
from
200
to
700
people
a
month
(the
ini(al
stage
-‐
the
principle
of
a
private
club
,
and
viral
spread
,
and
the
mul(plica(ve
constant
growth);
*
The
second
stage
,
from
5000
to
11
000
per
month
(
the
connec(on
of
the
social
component
and
the
referral
system);
*
3rd
stage:
the
monthly
increase
to
30
000.
(op(miza(on
of
adver(sing
investments
c
/
o
the
analysis
derived
from
a
variety
of
marke(ng
channels
of
the
effect);
*
4th
stage:
approx.
150,000
people.
per
month.
(shiring
the
focus
on
the
na(onal
pla|orm
,
Moscow
,
St.
Petersburg);
According to the forecast by the end of 2016 the number of active users of the service
will amount 150 000 people (3 000 000 routes).
Revenue streams as follows:
Paying members for premium services (12% of total income)
Proceeds from advertising per impression advertising users (32 % of total revenue)
Paid orders, taxi coaches, couriers to attract customers (28 % of total revenue)
Custom software development, the monthly fee for the maintenance of
developed services, the use of API (28 % of total revenue)
9. Compe(tors
Real-‐(me
ride
sharing
Driver’s
rou(ng
op(miza(on
Independent
map
system
User
ra(ng
system
500 000 000 $. - buying ZipCar
60 000 000 $ – investments to Lyft
250 000 000 $ – investments to Uber Taxi
6 000 000 $. – investments to ZimRide
10. SMM
• SMM,
virality,
referral
system;
• Mass-‐media,
blogs;
• Including
in
forums;
• Car
S(ckers,
QR-‐codes;
• Promo(on
and
compe((ons
11. Financial
forecast
When
planning
horizon
of
3
years:
• NPV
for
the
years
2014-‐2016.
es(mated
at
1,010,071
rubles;
• IRR
Index
amount
to
97%
Annual
earnings
of
the
project
(Rubles):
2014
2015
2016
TOTAL
200,000
1,500,000
15,892,500
17,592,500
T
This
data
was
calculated
based
on
internal
financial
forecasts
and
are
preliminary.
12. How
Business
Incubator
can
you
help?
• Providing
produc(on
areas;
• Providing
of
necessary
produc(on
equipment
and
sorware;
• Providing
legal
and
accoun(ng
support;
• Atrac(ng
and
involving
new
investments
funds.
13. Resume
• Get
to
your
des(na(on
comfortably;
• Share
your
transport
costs
with
your
ridesharing
partner;
• Reduce
the
travel
(me
to
a
minimum
due
to
increasing
road
traffic;
• Have
fun!
14. Contacts
Alexander
Borisov
CEO@ktovpu(.ru
+7-‐905-‐971-‐71-‐70
vk.com/borisov_a_s
Skype:
borisov_a_s
