2. What Is A responsive Website ?
Responsive Web design (RWD) is a Web design approach aimed at crafting sites to
provide an optimal viewing experience—easy reading and navigation with a
minimum of resizing, panning, and scrolling—across a wide range of devices (from
mobile phones to desktop computer monitors)
A responsive website changes its appearance and layout based on the size of the
screen the website is displayed on. Responsive sites can be designed to make the
text on the page larger and easier to read on smaller screens. They can also be
configured to make the buttons on the phone's screen easier to press. More
sophisticated ways of using responsive design on a mobile device include:
formatting the website to hide or present entirely different information, radically
changing the graphics and colors, or even reducing the site to emphasize just its
most important piece.

3. what does a
responsive website
actually do?
Responsive site architecture
and design provides a fluid
layout for your website that
automatically changes
'responsively' and renders
the optimum website
experience to best suit the
user’s viewing device smartphones, Tablets,
Netbooks, Desktops, even
Widescreen TVs. It also
allows you to priorities your
key calls to action for a
reduced screen size.
What’s more, providing a
single, dynamic version of
your website to desktop and
mobile visitors makes it
search engine friendly. That
explains why Google loves
responsive website design. In
fact, Google have stated that
it is their 'recommended
configuration' for building
smartphone and tabletoptimised websites.

4. How Many Potential
Customers Could You
be Losing?
You don’t have to be a master
statistician to realise that the
trend towards internet access
via mobile devices is
gathering pace and is already
unstoppable.
This means that the chances
of your website being
accessed via a mobile device
are increasing every day, so
you need to make sure that
the visitor experience is a
good one. You may only get
one chance!

5. Why To Use
responsive
Website?
The internet is now an integral
part of our lives, and,
increasingly, people want access
to it, any time, anywhere, any
place. Websites are now being
viewed on devices with hugely
varied screen widths and
resolutions, ranging from 320 to
over 2500 pixels.
You need to know that,
whatever the screen, your
website content will be
delivered to a consistently high
standard. If a mobile user has
difficulty reading your website,
you’ll lose them, perhaps for
ever!

6. Why To Use
Responsive
Websites ?
Why Does It Matter?
Because it’s better, and
everyone else is doing it.
To illustrate why responsive
is better, I’ve taken the stats
from an anonymous website
that is widely representative
of many others. If you use a
tool like Google Analytics on
your website you can look at
these same stats and gauge
how urgent the matter is for
your company.

7. Why To Use Responsive Website?
 Why Does It Matter?
 Mobile vs. Desktop.


This pie chart on the right
shows the percentages for
visitors coming using mobile,
tablet, and desktop devices
for the past 12 months. You
can view this pie chart for
your own website by first
selecting the past 12 months
for your date range, and then
on the left navigating to
Audience > Mobile >
Overview in Google Analytics.
On the lower right you’ll see a
small pie chart button. Push
that, and you’ll see a chart
like this one.
In this case the website
receives almost 40% of its
traffic from mobile devices
(for the purposes of this post
I’m going to lump tablets into
the “mobile” category). Given
that this website is not
responsive, nor has a mobile
version, that’s a hefty chunk
of visitors who are receiving a
sub-optimal experience. But
wait, it gets better! And by
“better” I mean worse

8. Why To Use
responsive
Website?
Cost Effective
Responsive website design
means there is no longer a
need to build a separate
mobile website in addition to
your traditional desktop
website. A single website
covers all devices, and so
development time is
significantly reduced. Then
think about how many
potential customers you
might lose through not
having a responsive website.
Cost effective? You could say
it’s a no-brainer.

9. Why To Use
Responsive Websites
We all know that our websites need be
easily viewed on cell phones and tablets.
With Google essentially coming out and
saying they prefer responsive design in
lieu of a separate mobile website, I felt it
fitting to list the benefits of a responsive
website.
1. User Experience
Obviously having a design that effectively
utilizes the screen size of your visitor’s
preferred device is the main benefit.
Responsive trumps mobile here in its
ability to carry over all of the elements
from your website. Pictures, content, and
calls-to-action are all adjusted, providing a
feature-rich experience a separate mobile
website simply cannot replicate.
2. Development
Rather than developing multiple websites
for multiple devices, responsive design
allows you to develop one website. Think
about the process of updating multiple
sites simply for a page addition. You only
have one set of content to update instead
of several.
3. Stay Ahead of Your Competition
With responsive design still being
relatively new and not yet widely adopted,
you have the opportunity to stand out
from your competition and be on the
cutting-edge of design. Statistics indicate
users are far more likely to buy from a site
that is optimized for mobile devices.

10. Why To Use responsive Website?


4. Analytics
Analyzing one site is hard enough, let alone multiple sites. With
responsive design, you only have one site to look after, regardless
of the device your users visit your page with.


5. Consistent Branding
Often times when I am redirected to a mobile page, it has a
different look and feel than the desktop site. With a responsive
design, your site is consistent in appearance and branding,
helping to keep your image clear.


6. Conversions
When you want your site to convert, responsive design is the
way to go. You want as little friction between your user and a
call-to-action as possible. When you have a well thought-out
website with lead generation in mind, these elements carry over
and offer an experience visitors will want to engage with.


7. SEO
Today there may not be a lot of weight associated with
responsive vs. mobile design, but all indications point to Google
starting to favor the former. Responsive design simply offers a
better user experience than a separate mobile site, and that is
what the SERPS are after. Secondly, they don’t have to index and
associate multiple sites with you. It’s one site for all users.

11. Why To Use
responsive Website?
8.Allow Your Website to
Adapt :
By reworking your website
with responsive design, you
give it the capability to adapt
to multiple browsing
platforms. Rather than
building websites according
to static dimensions,
responsive design involves
constructing a page
according to proportional
parameters that allow it to
change its layout based on
the user’s device.
With so many different
smart phones and tablets on
the market, it’s important to
make sure that your web
pages can adapt to multiple
viewing platforms.
Responsive design provides
an elegantly simple solution
to this problem.
Improve

12. Why To Use responsive Website?
 9 . Improve Visibility !!!
 One of the most common problems with
mobile browsing is the usability issue.
Many people fail to make use of their
mobile device’s internet capabilities
because so many websites are not
optimized for mobile browsing. Pages take
too long to load, and their layouts often
become jumbled and unreadable on the
small screen. Building your site according
to responsive design principles makes sure
that users on any device will get the same
experience on your website. Improve
usability and your mobile potential will
skyrocket.

13. Why To Use
Responsive Website ?
One Website, Many Devices
One of the most appealing aspects of
responsive web design is that a
responsive website can provide a great
user-experience across many devices
and screen sizes. This is an important
characteristic, since it is impossible to
anticipate all the devices and screen
sizes searchers will use to access your
site. A site that works well regardless
of these variables will provide a better
and more consistent user-experience
than a separate mobile site that is
designed for a specific device and
screen size.
Let’s take the following example.
Someone searches for a product on
their smartphone during a lunch
break at work. They find a site that
has the product they’re looking for,
and decide to continue researching
this product on the same site when
they get home. Except, when they get
home, they will use their desktop
instead of their smartphone.
If the site in this example is
responsive, this person will have
a positive user-experience when
transitioning from mobile to desktop
because they will view the same site
on their desktop as they did on their
smartphone. On the other hand, if the
site is a dedicated mobile site, this
person will become frustrated with
the fact that they have to locate the
desktop version of the site, and find
the product all over again.

14. Why To Use
Responsive Website
Save Time and Money
In the past, the only solution
for mobile browsing was to
create a dedicated mobile
website. Many webmasters still
subscribe to this idea, but it
can be expensive and time
consuming. Your web hosting
needs will increase, you will
have two websites to manage,
and your IT expenses can shoot
through the roof when you
have twice as many pages to
troubleshoot on a regular basis.
Responsive web design allows
you to simplify your needs by
having only one website for
multiple platforms, thus saving
you both time and money.

15. Future Is Mobile ?!!!
 The Future Is Mobile

While going responsive can present challenges for website
owners and online marketers, I return to my previous
point that without a mobile-friendly website your future
online is bleak. If you’re not providing a mobile-friendly
experience for your customers, they’ll bounce off your
website and go to your competitor whose website is easier
to use. The future is mobile, as we see people increasingly
favoring their mobile devices over desktop computers.
Nielsen says that over 60% of all mobile phone owners in
the US use a smartphone. A recent study by Walker Sands
Digital showed mobile traffic to its client base increasing
by 171 since Q3 2011. Statista says that 5 billion people will
use mobile phones by 2017. Making your website
responsive is a small price to pay to reach all these people.

By the way, in case you feel like I’m being a bit preachy,
I’m preaching as much to myself as to you–my own firm’s
website doesn’t have a responsive site yet. Yeah, yeah, the
cobbler’s children have no shoes.

16. Conclusion
Responsive web design is
recommended by Google, it allows
one website to provide a great
user-experience across many
devices and screen sizes, and it
also makes managing your SEO
strategy easier. For these reasons,
responsive web design is the best
option for your mobile SEO
strategy.