1. Mobile
Pla*orms
2010/2011
Borut
Fabjan

2. Android
vs.
iPhone
VS.
5/4/12 2

3. Universal
compu@ng
device
∞ CPU
~
Intel
Core2
Duo
∞ RAM
~
0,5
GB
∞ Disk
~
32
GB
∞
WiFi/3G
Connec@vity
∞
2008
Laptop
in
~120g
5/4/12 3

4. Digital
Tothem
∞ PC
like
web
browsing
∞
Mul@media
Player
∞ Tons
of
Apps
∞ Any
Time
Any
Where
∞ Ul@mate
Content
Consuming
Device
5/4/12 4

5. Market
share
Smartphone/USA
Q1:
•
Android
31%
(+7,7%)
•
BlackBerry
30,4%(-­‐5,4%)
•
iPhone
24,7%
(+0,1%)
•
Microso]
8%
•
HP/Palm
3,2%
•
Samsung
24,9%
•
LG
20,8%
•
Motorola
16,5%
5/4/12 5

6. AppStore
∞
App
Store
» Apple:
• Single
controlled
by
Apple
• Strict
Approval
• 30%
takes
Apple
» Android:
• Mul@ple
stores
• Relaxed
Approval
• 30%
takes
Google
5/4/12 6

7. Apps
∞
Most
vendors
adopt
dual
pla*orm
strategy
∞
LongTail
apps
might
not
be
available
on
both
∞ Content
priva@za@on
through
Na@ve
Apps
5/4/12 7

8. Percep@on
5/4/12 8

9. Sex
Ac@vity
by
Smart
Phone
Survey 2010, okCupid (dating service)
5/4/12 9

10. Apple
–
meet
the
(i)
5/4/12 10

11. iOS
Credits
1. PC
like
Web
browsing
experience
» Remember
Mobile/WAP?
2. UI
Usibility
» Easy
adop@on
3. Geo
loca@on
as
commodity
» Geo
enabled
Apps
5/4/12 11

12. Weak
Spots
for
iOS
With
Apple
everything
is
either
very
simple
or
it’s
almost
impossible
.
1. So]ware
inflexibility
» You
have
to
do
it
Apple
way
2. Produc@vity
limita@ons
» Far
beker
for
consuming
informa@on
than
crea@ng
it
3. Fewer
hardware
choices
» 2
op@ons
for
Color/Disk/Network
5/4/12 12

13. Where/how
to
buy?
5/4/12 13

14. iPod
-­‐
deconstructed
5/4/12 14

15. Android
–
the
(i)
for
the
rest
of
us!
5/4/12 15

16. Weak
Spots
for
Android
Supported
by
biggest
&
best
vendors
in
mobile
world
-­‐
devices
all
shapes
and
sizes
1. Ecosystem
chaos
» Vendors
can
take
it
and
do
almost
anything
they
want
with
it.
2. Wildly
inconsistent
experiences
» Vendor
supplied
UI,
Fragmenta@on
3. Leadership
vacuum
» Google
can’t
force
vendors
5/4/12 16